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Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising
Salon Marketing Ideas: Salon Owners Fall for the Myth of Repetitive Advertising Here’s a common nonsense spread by the likes of Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I...
Hair Salon Marketing Tips: When your competition copies you…
Hair Salon Marketing Tips: When your competition copies you... Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week....
Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…
Nail Salon Marketing Plan: when customers leave you, it isn't ALWAYS bad news... Last week we lost two of our long term Inner Circle members...and I couldn't have been happier to hear from them. No matter how good your business, no matter how much value you...
Salon Internet Marketing: How to Stop Others Sabotaging Your Salon Marketing
Salon Internet Marketing: How to Stop Others Sabotaging Your Salon Marketing This salon got 40 new clients in two days - no thanks to their local newspaper... Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your...
Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost
Sample Marketing Plan For Hair Salon: Jane and Niki's $200,000 Salon Sales Boost Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won't do it. Planning by itself will achieve nothing at all. American...
Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale
Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills - the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week...
Beauty Salon Marketing Strategy: We get (lots of) mail…
Beauty Salon Marketing Strategy: We get (lots of) mail... Does 'our' kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world...these from New Zealand members to our NZ franchisee Chris and Rachael...
Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas
Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New...