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Worldwide Salon Marketing
[VIDEO] Anatomy of a Successful Salon Website/Social Media Promotion
Having a great looking website is one thing, Getting traffic to it is quite another. In Hobart, Escape Skin & Body owner Effie Tsoplouos was delighted with the brand new website our team at Worldwide Salon Marketing had designed and built, with constant input from...
Voice Search: Getting Your Salon Business Found on Google
VIDEO BELOW: How to capitalize on the move to Voice Search in 2020You've done it yourself, right? You've picked up your phone, and demanded something like "Hey Siri (or her Android equivalent), find me a seafood restaurant nearby..." Thanks to smart phones, and...
Case Study – how to profit from another salon’s database.
It's all very well having a Salon Business Plan. But if that plan doesn't include specific details about how you're actually going to find clients, then it isn't worth much as a plan. Here's a great example of how to 'put a salon business plan into action'. George...
Setting Yourself Up for Salon Business Success in 2020
"I'm just starting out in my salon business," she said. "Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street..." Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about...
Your 6-Step Salon Success Roadmap for 2020
The Christmas/New Year madness is done and dusted. As you gaze into the crystal ball for 2020, what do you see for your business? A limp re-hash of 2019...or a newly-dynamic, expanding, organised enterprise with systems in place that bring a constant flow of new and...
Time: the secret to selling more.
There's a common misconception among people in business: "Get 'em in, get 'em to buy, and get 'em out again as quickly as possible." Wanting to spend as little time with your customers as possible while making a sale is a mistake, and here's why: There's a reason...
What is a new client REALLY worth to your salon?
It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer...
5 (FREE) Ways to Instantly Boost Salon Sales
Marnie here, Sometimes it seems that no matter how hard you work, your sales figures have flatlined, right? Yep, I know the feeling! But I discovered that by just 'tweaking' a handful of processes, my sales literally jumped overnight...and kept going up. So here are...







