As Canadian spa owner Vicki Watson has discovered, good ‘direct response’ marketing practices work no matter your geographical location, size or demographic.

From Canada comes an email this week of the kind that’s become so familiar to us, but gratifying all the same. Like so many salon & spa owners who are Members of the Inner Circle marketing & mentoring program, Vicki Watson of Wrapture Spa in Moose Jaw, Saskatchewan is defying ‘the economy’ and rejoicing in her new-found success and freedom.

“I have been a spa owner for 13 years and since finding Worldwide Salon Marketing my business and my (outside work) life are flourishing to levels I had only before dreamed about.  Through my fabulous coaching calls with Catherine (Hanson, director of WSM Canada) I have been able to see clearly and work through limiting beliefs that were inhibiting the growth of my company and of me personally. 

Catherine is incredible at sharing information that has helped her own business thrive and this alone, literally helps me sleep better at night.  Understanding my business as it compares to my peers has been a phenomenal and re-assuring resource.  Having frank conversations with my coach who has actually “been there” gives me confidence in moving forward when making crucial decisions.


WSM Canada director Catherine Hanson – coaches our Members based on her own super-successful salon in Winnipeg

“My biggest ‘AHA’ moment and most valued coaching advice—thank you Catherine – is as follows;  I have moved out of my comfort zone, or shall I say treatment room two days a week (from 6) and I can honestly say it is like I have learned to breath again.  I have a new appreciation for the potential of my business and I wake up every day excited about the myriad of possibilities that will contribute too many more years of business success.  I can hardly wait to break away from my regular treatment schedule in order to dedicate even more time to working ON my business instead of in it. 

“I no longer feel like I am in a constant fog of disorganized chaos trying to be everything to everyone and doing none of it well.  I have a new appreciation for being an entrepreneur and since adopting many of the WSM principles no longer view myself as an “employee” in my own business.  Importantly, neither do my staff; Many of the principles (contained in) Selling Like Crazy and the Queen of Referrals program are helping staff to take ownership in my business as well as taking responsibility for their part in daily work successes.

“I can’t thank WSM enough for these resources and for the fact that I don’t have to reinvent the wheel every time I do an ad or a promotion.  The time saved on sourcing images and setting up templates alone is worth every penny! These sound practices don’t cost me a fortune and can all be tracked, right down to the penny which gives me the confidence to roll out new promotion after new promotion.  Also, understanding the value of going after the clients we have not retained in the past has been an astonishing revelation! 

“I cannot say enough about the impact this program is having on my success and work life balance as a business owner!  Many continued thanks to Catherine and the WSM team!”