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Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing.
- How everything in marketing comes under The ‘Big Three’ headings – Target Market, Message, Media
- Why it’s important to be ‘visible’
- How to be found by prospects searching for your services
- What you need to know – and what you can safely ignore – about technology
In this Podcast, Greg refers to the industry-standard direct response marketing manual for hair & beauty salons, Simple Salon Marketing. Get an instant download of Simple Salon Marketing here: https://worldwidesalonmarketing.com/salonmarketing/