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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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Hair extensions – Very Profitable, but you still need to sell it HARD.
Hair extensions are one of the most profitable services for any salon. But you can't simply post a glossy picture and hope for the best. Like all direct response marketing, it still needs to be accompanied by a compelling OFFER, and reasons to call you NOW (eg,...
Salon Marketing 101 – the Sales Prevention Department
Why is it that so many salons and spas find it so difficult to get customers, make profits? This remarkably fine example of salon marketing straight from the Sales Prevention Department, might provide a clue to clueless advertising. It's a mailbox flier that turned up...
[VIDEO] How Peta got 30 new clients
Peta Hyde owns a successful salon in Caloundra, Queensland, just south of the Sunshine Coast. She's been a Member of Worldwide Salon Marketing's top-level My Social Salon marketing & coaching program for a long time. So she knows that successful salon marketing...
How to sell salon memberships – My Salon Success magazine
How to sell salon memberships - My Salon Success magazine "How to sell salon memberships that bring in clients and cash up-front"...latest issue of My Salon Success magazine out now! Just this morning, one of our Member salons in Noosa, Queensland told me she had...
Who and where is your Starving Crowd?
Recently, a relatively new member of Worldwide Salon Marketing conducted a marketing campaign in a little outback country town where her tiny two-person salon is located. When she released the promotion for sale, she was astounded when she collected more money in...
Berocca – Same Product, Different Message
History is a great teacher, mainly because great ideas are always great ideas, no matter when they were dreamed up. Got a product or service you've been selling for years, tearing your hair out trying to think of ways to improve the product? Then it's time for some...
Salon Marketing tip: how to be different, not better
Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or...
“Is good beauty or hair advertising persuasion, or mere manipulation?”
Leonardo DiCaprio is in line for an Oscar for his performance in Martin Scorsese's new film The Wolf of Wall Street. DiCaprio plays the real-life Jordan Belfort, a morally-bankrupt, cocaine-sniffing New York stock swindler who made ripping people off an art-form, and...