Women battling cancer – and the debilitating side-effects of chemotherapy – are to get a morale boost with the announcement today of a million dollar fund raising campaign led by Worldwide Salon Marketing.
WSM CEO and founder Greg Milner has kicked off the campaign with a personal $100,000 donation to the global support community Look Good Feel Better. Throughout the world, Look Good Feel Better runs hair and makeup workshops to help women fighting cancer feel more confident about themselves.
Salon Marketing Webstore to Donate $10 from Every Purchase
WSM’s new salon & spa marketing webstore will provide salon & spa owners with a huge library of proven, ‘done-for-you’ advertising and marketing templates. From Sunday, July 1, salon owners will be able to choose from hundreds of templates to help them promote their salon’s services and treatments – and $10 from every purchase will be donated to Look Good Feel Better, in the purchaser’s own country.
“I’m excited to be part of this massive effort on behalf of Look Good Feel Better,” said Mr Milner.
“The hair and beauty industry has been very good to me over the years, and you get to the point where it’s time to give back. And Look Good Feel Better is the perfect way to do that for us.
“Most of our Member salons are of course owned by women, and they’re all over the world, just like Look Good Feel Better, so no matter where you are when you purchase a product from the webstore, your donation will go to a Look Good Feel Better branch in your own region. You’ll be benefiting women fighting cancer in your own country.”
Sally Harald,Program Manager of LGFB said “On behalf of the thousands of cancer patients Look Good…Feel Better support each year, we extend our gratitude to Worldwide Salon Marketing for their generous support of our program. We look forward to a long and happy association with Greg and his team”.
Look Good Feel Better began in Australia in 1990, and quickly spread around the world. The video below shows just what a fantastic volunteer organization it is:
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Please do what you can to SPREAD THE WORD and let’s together build a ONE MILLION DOLLAR fund for women battling cancer all over the world!
If you have ever thought that marketing won’t work for your salon because you are in a small town then you should watch this video.
In this short clip, Suzy Poole owner of Body Divine in Kerikeri shares how she has taken her salon from a pretty dire state of affairs to a busy, profitable business in under a year, with big plans for expansion.
I was visiting Kerikeri for a couple of days this week and decided to pop in for a cuppa with Suzy and check out her salon. And I was really impressed with what I saw.
Suzy has created her own economy, while others around her continue to struggle on. In fact, Suzy’s business is growing so fast that she is in the process of expanding her existing salon and building a hair salon out the back.
What stood out the most on my visit to Suzy’s salon was the energy that she puts in to marketing her business, it’s clear that she has a great attitude, is incredibly passionate about it and a real ‘massive action’ taker.
And while I was in the salon clients were walking in and asking to buy one of her mini memberships that she had just released that morning. And as you’ll hear in the video, one customer even left a cheque in her mailbox with strict instructions so she didn’t miss out on one of only 10 memberships released!
Check out the video here….
For those of you who are not familiar with Kerikeri it’s a fairly small town in the Bay of Islands, population a few thousand.
Thanks for the grand tour of the salon Suzy and keep up the excellent wor
Beauty Salon Gift Certificate Template: Less is not more. MORE is more.
I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today.
It shows clearly that most people in the salon business regard the ‘job’ of marketing as a mere chore, to be grudgingly endured rather than embraced as the most important task in any commercial operation.
(And don’t imagine that this is restricted only to ‘small’ businesses. The Big End of town is just as guilty. Most big companies have Marketing Departments, as sure a sign as any that they too, mistakenly regard ‘marketing’ as some kind of
separate, compartmentalized component of business. Dumb, dumb, dumb. Marketing IS the business. Every part of every business should have its ears cocked and eyes open to marketing and sales opportunities.)
If you put a gun at my head and said I could only use one regular method of marketing to my clients and prospects, it would without doubt be a monthly hard copy newsletter. Yet if they do it at all, most salon owners do the very bare minimum,
throwing a few ‘specials’ into a haphazard single sheet document and calling it a ‘newsletter’.
Thankfully, there are some salon owners who ‘get’ it. Inner Circle member Louise Adkins of Lavish Lifein the little Victorian country town of Benalla is one of them. Louise doesn’t just do a ‘newsletter’ she puts enormous effort into a monthly “Lavish Life’ newspaper, sending it to clients with excellent results.
We have found it is big enough to stay around for 6 weeks, we are already working our new one. On Monday I emailed it to 50 of my clients and suppliers, and placed a cover letter on it as well, if they commented on the paper i would give them a $25 voucher. 5 clients replied and gave back some positive feedback. here are 2 of the ones and i picked up 2 raise the dead clients as well.
I also tell the clients that there is a spelling mistake and a prize for it if they can find it ! makes them read the whole paper …………We are still working on it- we are now re-promoting Valentines day to say “what did you get ?”… nothing or very little, then ‘treat yourself to our Valentines day package as a treat to yourself for missing out!
“Hi Lou, Loved the newsletter, it covers a broad range of interesting topics. Just wondering though, is VPL better than IPL. I couldn’t determine much difference from the article?”
“I love the newsletter – I seem to read it more than once just in case I miss something! I especially look out for the deals on the back page…..seeing the savings is a great excuse to book an appt. Keep the newsletter coming. J”
So far this is great ! we have had it mail box dropped to 3 different areas and clients have returned from this, we also place it on our beauty beds on a rolled up towel and give it to our clients before they get on the bed, and explain the specials to them.
It is also in our new client gift bags, and the local paper that produced it came and asked if they could showcase it at their meeting. The local business network are looking to do the same idea, and have said ‘why didn’t we think of it first?’ ! I have places for business to advertise in it and help me out with the costs.
So far to this date we have done in packages-
$99 nail packages= 6
$99 facial packages = 2
1x valentines singles package
$60 IPL vouchers = 5 plus 6 free consultations
Confronted with such a task, most business owners would rather stick their head in the sand and hope it’ll all go away….and go back to furiously cutting hair or doing massages, in the deluded belief that that’s the ‘real’ work.
Okay, it’s a meaningless picture…but how else am I going to illustrate an article like this and not end up on a porn site?
Beauty Salon Template Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People
I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out loud all at the same time.
That conversation is directly related to one of the key marketing strategies I teach our salon and spa owner Members: the importance of marketing to niches. The biggest mistake salon owners make is trying to be all things to all people – and by doing so, being nothing to anybody. The more narrowly you define your target market, the more precisely you can craft a compelling message that market, and that market alone.
And you can obviously have more than one target market. But whatever you do, don’t jump up and down in the ocean. Nobody will notice. Jump up and down in a puddle. Or a series of puddles.
There are riches in niches.
Hold that thought for a moment. For most salon owners, identifying a target market is little more sophisticated that this: get a road map, turn to the page where your salon is, put a paper cup over it, and draw a circle around the cup. It’s called geographic marketing and it’s valid, but dangerously simplistic.
Kylie Campbell, Inner Circle member and owner of Chocolate Vanilla, a particularly appropopriate name for a salon with a delicate specialty service….
It was this question to Kylie Campbell, one of our newest Inner Circle members last week that produced an answer that almost floored me. Most of the time, I get the usual bland response – “well, we specialize in facials/waxing/hair extensions/blah blah blah” – hardly unique.
I was expecting much the same this time, but she caught me completely off-guard when she said “oh, we do all the usual beauty treatments, like waxing, hair removal, microdermabrasion, eyelash extensions and…er…
Anal Bleaching.
Right about now you’re silently screaming TOO MUCH INFORMATION! (And no, I am not going to describe the process…)
But there’s a valid lesson in this, even if it does get a kind of “eewwww” reaction.
Yep, this Kylie had done a brilliant job of identifying a target (I use the word advisedly) market; in this case a very narrowly-defined, easily accessible niche of predominantly gays, trans-sexuals, transvestites, strippers and other such inhabitants of the ‘dark side’ who (apparently) hold in high regard a lighter pigmentation of that hitherto unmentionable small area of the human anatomy.
Now, I’ve been teaching direct response marketing to salons & spas for a long time. Talked endlessly about the need to ‘slice-‘n-dice’ markets into small, manageable bite-sized chunks, to concentrate marketing resources so you don’t waste bullets on targets that don’t matter. It’s MUCH easier to market to a niche that’s an inch wide but a mile deep.
Some ‘get it’. And reap the rewards in multiples. But most don’t.
However Kylie understood the concept perfectly. Cheekily, cleverly, she took it one step further and named her new salon
Chocolate Vanilla
Now, I am NOT suggesting you all rush out looking for bums to bleach. There are hundreds of niche markets, groups of people with common interests, jobs, affiliations and buying habits. You can buy lists of ’em. Or create your own.
Here’s what’s instructive: smart marketers identify a target market before creating a marketing message. Indeed, you simply cannot create an effective ad, letter or any other marketing piece until you’ve narrowed your target market. (Hint: it’s as much about deciding who you don’t want as it is about working out who you do want.)
Be grateful that I avoided the temptation (mostly) of turning this article into a pun-fest.
Salon Price List Template: WSM named among 100 Fastest Growing Companies
We’re delighted to reveal that – thanks to our many hundreds of Inner Circle member salons around the world – Worldwide Salon Marketing has been named by Business Review Weekly among Australia’s top 100 fastest growing small to medium companies.
With average annual revenue growth of over 48% over three years, WSM was 74th on the list of the ‘Fast 100’ – in the worst economy the world has seen for 75 years.
(And aside from our Members, it’s in no small part due to a VERY dedicated and talented team here at head office, as well as our representatives in NZ and the USA)
The recognition is even sweeter, coming as it does after a horrible economic year. But it shows what can be achieved when you set out to do nothing but help salon and spa owners actually make some real money and start to pay themselves what they’re worth.
We’ve certainly come a long way since co-founder Jill Groves and I sat down in a spare room in my house five years ago and created the company from scratch.
The BRW Fast 100 issue hit the newsstands on October 29.
Salon Template Salon Superstars – Inner Circle Member of the Week, Susan Vincent – USA
If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery.
Unlike the CEOs of big, fat companies bailed out by the taxpayer, Susan didn’t ‘know it all’ – she sought – and found – the money-making templates and tools in Worldwide Salon Marketing’s My Social Salon system, including the Essential Salon Owner’s Marketing Toolkit® and USED them:
“As of June 2009, with the recession in full force, we are still experiencing a 20% growth rate – we couldn’t be happier!”
Susan joined WSM and got her Toolkit nearly two years ago, and immediately embraced its no-nonsense style of direct marketing, advertising, salon/spa marketing plans and sales strategies. But importantly, she did it with a pulse, and used it as a spur to seek more knowledge about the whole world of direct response.
“Although the recession hasn’t hit us like it has in some parts of the US, the community here has embraced that (recession) mindset.
“This has created a very difficult environment for such a small spa. A couple of years ago, a Dan Kennedy mentor of mine recommended that I start a print newsletter. He knew I was a writer and encouraged me to write about my life in the newsletter. I really thought he was nuts. After all, email was the rage.
“Why would anyone want to read a print newsletter? But more to the point, why would anyone want to read about my boring life? Turns out, he was spot on.
“A year after the newsletter’s debut, we grew 35%. Our clients raved about it. They loved the funny, inspirational stories I wrote, much to my surprise. But it wasn’t just that.
“I combined the newsletter stories with great offers. Worldwide Salon Marketing helped me to understand how to craft an offer and combine a killer guarantee to increase sales.”
In fact, so successful has Susan’s monthly newsletter proven to be for her spa, she’s about to launch a ‘done-for-you’ newsletter service for other beauty businesses. She’ll do almost all the writing for you, with a couple of gaps to use for your own offers, and all you’ll have to do is get it printed and mailed.
The fine details are being ironed out over the next few weeks. We’ll let you know when it’s ready to go.
WSM’s new salon & spa marketing webstore will provide salon & spa owners with a huge library of proven, ‘done-for-you’ advertising and marketing templates. From Sunday, July 1, salon owners will be able to choose from hundreds of templates to help them promote their salon’s services and treatments – and $10 from every purchase will be donated to Look Good Feel Better, in the purchaser’s own country.
“Most of our Member salons are of course owned by women, and they’re all over the world, just like Look Good Feel Better, so no matter where you are when you purchase a product from the webstore, your donation will go to a Look Good Feel Better branch in your own region. You’ll be benefiting women fighting cancer in your own country.”
Salon Price List Template: WSM named among 100 Fastest Growing Companies
