by Greg Milner | Jul 22, 2009 | New Zealand, The Smell of Success
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| Caroline Martelli (2nd from right) and staff at Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand |
Salon Marketing Ideas That Made This Salon Superstars – Inner Circle Member of the Week: Caroline Martelli
Congratulations to Inner Circle member Caroline Martelli of Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand for a cracker of a result from an advertorial layout in her local paper this week.
Caroline joined the Inner Circle program in June and one of the first things that she said to me after joining the program was “Chris, I am going to be your best member ever!”
And if her first month in the program is anything to go by, she is certainly keeping her word. You see Caroline is a perfect example of someone who takes massive action. She has a great attitude, has implemented numerous techniques from the Essential Salon Owner’s Marketing Toolkit™, found out what works best for her salon and has seen her business thriving in just the few weeks the doors have been open.
Caroline ran a combination editorial and ad in her local Sunday paper and by the next day she had 14 new clients. Four days later she has now got a total of 24 new clients from that one ad, and they are still calling.
“I am totally gobsmacked,” says Caroline. The ad cost Caroline $450 to run and has so far brought her in over $2,300 in one week. If only 50% of those new clients become regular clients worth around $1500 per year each, then that will have increased Caroline’s annual turnover by $18,000…Not bad for a single promotion!!!
In addition to this Caroline has also booked in 26 clients (11 new and 15 existing) from a combination of ‘Raise the Dead’ letters (from the Toolkit), new client letters, a mail box drop, in salon promotions and much more. Keep up the great work Caroline!
Want the ad Caroline used? Log into the Members Only ‘sealed section’ and navigate to ‘Getting New Clients – Beauty’ and you’ll find it under July 23, ready to download.
New Zealand salon owners: if you want the kind of results Caroline is getting, call Chris Sanders in our Auckland office, 0800 029 668
by Greg Milner | Jun 2, 2009 | New Zealand
Beauty Salon Marketing Strategy: We get (lots of) mail…
Does ‘our’ kind of marketing work?
Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders:
From Lorraine Burke, of Loaf in Christchurch:
Just listened to your recent CD no 28 which has fired me up ……..and also jogged my mind to write and tell you how wonderful your help and support has been for me over the last few weeks………It’s so nice to know you’re not on your own and support and encouragement at the end of a phone……….so thank you so much for that. Loaf has been up and running now for 5 weeks in which although I have been chasing my tail….. I have managed to start my marketing…I just want to say how thrilled I am at the response.
If one ad can do so much in 2 weeks what will all the other marketing systems bring? I placed the autumn makeover ad in one of the local newspapers, I have just done a tally and have reached 22 new clients………wow……. Out of them, 15 have rebooked….will get onto the ‘how to rebook’ section soon with my staff so we can make that at least 99%!!!!
So just doing the sums that’s
an extra $2178.00 that we wouldn’t have had ……(as well as the hidden advertising by people talking)… so over a year that’s worth $24,640.00 per year and that’s without retail recommendations to our clients. So thanks again Rachael, I’m looking forward to our next coaching call and all the support you will be giving me over the following months…I hope one day I can return the favour and do something for you.”
From Paul Davis of Pure Skin Clinic, Auckland:
“We decided to take on someone to help us with the clinic as we have tried many things our way with very little success!
After looking around we decided to take on the Worldwide Salon Marketing team and thank god we did! It has been a great help to us to see where we were making the mistakes and to see immediate results!!!
Chris and Rachael have been there whenever we have needed help, which when you are trying to get things moving in the right direction GOOD help is what you need.
We totally recommend the system at Worldwide Salon Marketing and certainly have no regrets.”
by Greg Milner | Jan 27, 2009 | Blog, New Zealand
Marketing Plan For Hair Salon: New Zealand salons get local access to Inner Circle support
IC member and now New Zealand representative for WSM, Rachael D’Aguiar. “All we did to be successful was copy what works. If we can do that, we figure most other NZ salon & spa owners can too…”
Beating the recession has suddenly become a lot easier for Kiwi salon & spa owners; they now have local access to mentoring and marketing tools developed by Australia’s Worldwide Salon Marketing.
Following expansion into the huge US salon & spa market, the company has appointed Auckland salon owners and long-term Inner Circle members Rachael D’Aguiar and husband Chris Sanders as sole NZ agents of its Inner Circle marketing & mentoring program, and the Essential Salon Owner’s Marketing Toolkit™.
“We beat the recession and actually grew our sales – so we figured we could help other Kiwi salon owners do the same!”
According to Chris and Rachael, their Auckland salon D’Aguiar Hair Skin Nails has enjoyed a huge growth spurt in 2008 as a result of using the direct response marketing tools and strategies in the Toolkit.
The couple will be duplicating the successful Australian business for NZ salon owners, including conducting training seminars, individual coaching sessions for members, group coaching calls and supplying on-going and updated, proven marketing support.
Rachael is already well-known in New Zealand as the voice of Whitcoulls’ TV and radio campaign, as well as one of the Huggies Mums.
Chris Sanders has a background in events management, including the recent David Beckham visit, and the NZ tour by (Spandau Ballet’s) Paul Young and Tony Hadley.
“Being successful in business isn’t about being a genius, it’s just copying what others have done and applying it,” she says. “That’s all we did. And if we can do it, hundreds of other NZ salon owners can do it too.”
NZ salon owners can contact Rachael or Chris on Auckland 09 441 6906
