by Greg Milner | Jul 22, 2009 | New Zealand, The Smell of Success
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| Caroline Martelli (2nd from right) and staff at Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand |
Salon Marketing Ideas That Made This Salon Superstars – Inner Circle Member of the Week: Caroline Martelli
Congratulations to Inner Circle member Caroline Martelli of Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand for a cracker of a result from an advertorial layout in her local paper this week.
Caroline joined the Inner Circle program in June and one of the first things that she said to me after joining the program was “Chris, I am going to be your best member ever!”
And if her first month in the program is anything to go by, she is certainly keeping her word. You see Caroline is a perfect example of someone who takes massive action. She has a great attitude, has implemented numerous techniques from the Essential Salon Owner’s Marketing Toolkit™, found out what works best for her salon and has seen her business thriving in just the few weeks the doors have been open.
Caroline ran a combination editorial and ad in her local Sunday paper and by the next day she had 14 new clients. Four days later she has now got a total of 24 new clients from that one ad, and they are still calling.
“I am totally gobsmacked,” says Caroline. The ad cost Caroline $450 to run and has so far brought her in over $2,300 in one week. If only 50% of those new clients become regular clients worth around $1500 per year each, then that will have increased Caroline’s annual turnover by $18,000…Not bad for a single promotion!!!
In addition to this Caroline has also booked in 26 clients (11 new and 15 existing) from a combination of ‘Raise the Dead’ letters (from the Toolkit), new client letters, a mail box drop, in salon promotions and much more. Keep up the great work Caroline!
Want the ad Caroline used? Log into the Members Only ‘sealed section’ and navigate to ‘Getting New Clients – Beauty’ and you’ll find it under July 23, ready to download.
New Zealand salon owners: if you want the kind of results Caroline is getting, call Chris Sanders in our Auckland office, 0800 029 668
by Greg Milner | Jun 17, 2009 | The Smell of Success
Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost
Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all.
American music legend Ted Nugent says it best: “What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock.”
He means it literally – getting out of bed, early, and getting stuck into it. And, as Dan Kennedy writes in his latest newsletter, in the broader sense it means “recognition of urgency, a keen sense of the passing of time, a firm and even violent rejection of the ‘if not today, we’ll get it tomorrow’ mentality.”
Our most successful Inner Circle members embrace this philosophy.
Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria – proof that being shy is no barrier to success.
At the Road to Riches salon & spa marketing seminar in Melbourne on Monday, jaws dropped when Inner Circle members Niki Koutrakis and Jane Dowling of Talking Beauty stood at the front of the room and proudly revealed how their business had taken off…regardless of the economy, swine flu and any of a million other obstacles, real and imagined.
“In the 11 months since getting the Worldwide Salon Marketing system in July 2008, we’ve put an extra $200,000 in the bank,” Jane told the audience.
This is NOT an isolated case. And neither is it dependent on being blessed with a certain peronsality type. Jane and Niki are both very quietly spoken, shy people. Other IC member salon owners are outgoing, confident and loud. It doesn’t matter. Action is something anybody can take, no matter whether you’re a wallflower or a showgirl.
Lidija Siskopoulos of Enigma Hair in North Perth, WA – $24,000 from a single Toolkit membership promotion.
Lidija Siskopoulos of Enigma for Hair is another case in point. Lidija collected her Toolkit from our office on May 21. Within 72 hours, she’d made an extra $9,000 in sales, just using a Membership letter she found in the kit. In the following three weeks, that figure shot up to $19,000. Take a look at Lidija’s photo – this is clearly not the picture of shy retiring type.
Among the many hundreds of Inner Circle members around the world, we have every personality type imaginable – drivers, emotives, analyticals, amiables and every shade in between.
None of that matters.
I read recently about one of America’s top salesmen. This guy was so shy, he could NEVER sell to anybody face-to-face.
His only means of communication with prospective clients was the telephone. Yet, for decades, he was the very top salesman in his field in the entire country.
You do NOT have to be a genius, a star, a show-stopper, a leading light to be successful in this business. You just have to educate yourself on what works, get the tools, and follow the system.
by Greg Milner | Jan 28, 2009 | Ads that Have Worked, Beating the Competition, Increasing Retail Sales, Salon Advertising Tips, The Smell of Success
Salon Spa Marketing: “Wow…it’s AMAZING how my business has changed!” says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08
(IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here)
“I have been in business for 11 years and never had the success that I am having now….I have been a Worldwide Salon Marketing member for about 5 years, but didn’t change much about how I marketed my business so obviously I didn’t get the results.
“The salon was not doing so well in 2007. Things were really bad. I then made a decision to do something about the business. So I took action; I went off the tools working only three days in the salon and two full days on the business at home in my office.
“The first thing I knew I needed to get sorted was the marketing and be consistent with it.
Every month we did two big promotions via text message. Each SMS was to 2000 clients. We had a massive response from this particular SMS.”
(Members: Log into the Members Only section and navigate to “Getting New Clients – Hair” to copy the exact text Rechelle used)
“This SMS I started to send out in June 2008 and we are still sending it every fortnight.
“Sales increased in 2008 by 40% compared to 2007! That’s $109,509 extra (Real Big Green Ones) in 2008 sales.
“I also did this exact promotion in a newspaper advertisement which also was a huge success.
“It was a half page ad costing around $350 each time and was placed each month from July 2008. We are still placing the ad every month and it’s still working.(Members: Log into the Members Only section and navigate to “Getting New Clients – Hair” to copy the exact ads Rechelle used)
“We also did all the normal marketing such as newsletters, new clients letters, birthdays and referrals all from the Toolkit. We are getting an average per month 90 new clients. Retail sales have gone through the roof, up $6000 per month.
“The Toolkit gave me the tools, the ideas, the ingredients to make my marketing fantastic and I was persistent with it and it gave me real results. I have attached a copy of the newspaper ad and a picture of myself receiving the best customer service business award for 2008.
All the best, Rechelle Watt, Lamonde Hair Face Body, Toukley, NSW.”
