Inner Circle member and salon owner Anni Mavety of Wellness Treatment Centre in Banora, NSW – sales increased 150% since getting her Toolkit
Hair Salon Gift Certificate Template Superstar of the Week – how Inner Circle member Anni Mavety turned herself from struggling technician to proud salon business owner
“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.”
For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work for me because “my business is different” ‘, there’s a dozen like Anni Mavety.
Anni only joined the Inner Circle program and got her marketing Toolkit in May 2009. As she admits in an email this week, ‘it took a while to get myself going’, but once she did, the results were almost instantaneous, and spectacular.
“I have used a lot of the info in the Toolkit, sometimes it works and sometimes it doesn’t but it provided a mountain of resources which enabled me to change the way I think and the way I do business.
Considering we have a crappy location with no walk by and the state of the economy, I’m very happy with our results to date. I anticipate that this year we can double our figures again.
Anni’s story is a classic case of necessity being the mother of motivation. Supporting a husband suddenly disabled, she had to get the salon business profitable, and fast. She was desperate, and desperate times call for desperate measures. The ‘cost’ of Inner Circle membership initially frightened her, but as she explained when I interviewed her over the phone, that initial investment came back to her in spades.
FREE audio recording – Listen in as USA Members describe how their businesses have thrived in the recession
If your salon business is suffering, on the brink of closing the doors, barely able to find the rent – you’re not alone. More than a hundred US salons are closing every day.
While the Australian economy has weathered the economic storm better than any other country in the western world, the US has been among the hardest hit.
And yet…and yet, all over the USA, there ARE salons and spas that are thriving, despite the economy. How can that be? Simple – they have the right tools to bring customers in the door.
These salon owners don’t reveal their success secrets to everybody
Listen in on this tele-seminar, recorded LIVE on Wednesday, October 21, 2009, as salon owners Mario Raia from Ethos in Vancouver, Washington, Susan Vincent from Body & Soul Day Spa in Staunton, Virginia, and Dr Tim & Kanna Reilly from Body Solutions in Scottsdale, Arizona detail the strategies they’ve used to grow their businesses by as much as ONE THOUSAND PERCENT – right in the middle of the worst economic downturn in 70 years….
If YOU want the kind of tools that Mario, Susan and Tim are using to generate serious CASH despite ‘the economy’, you should immediately apply to become a Member of the Worldwide Salon marketing Inner Circle program, including the world-famous Essential Salon Owner’s Marketing Toolkit®
Yvette Hayes of Access to Beauty in Coogee, NSW – husband Sean threw in his job as a carpenter, became a full time salon marketer, and it shows in their salon’s sudden surge in results
Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty
The Carpenter who turned into a Salon Marketer
It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes.
Sean was swinging a hammer for a living when he and wife Yvette, owner of Access to Beauty in Sydney, attended a Road to Riches salon marketing seminar just over a year ago.
As Sean writes this week, they were going broke… so he threw in his job as a carpenter, turned himself into a salon marketer, and the results were stunning, judging by these figures…
“This is the first time I’ve written to you and I just wanted to say a big ‘thank you’ to all your team at Worldwide for the marketing tools and ongoing education you supply, its great to be in the Inner Circle.
We have had our salon since November 2003 and it has been a struggle, I won’t lie. We signed up for the Inner Circle program in Sydney, August ’08 because we needed to do something dramatic or we would just have to sell the business as we were going backwards.
At the time I was working as a carpenter and Yvette was working evenings and Saturdays in the salon. We have two beautiful sons age 1 and 3, hence the reason for Yvette’s short hours but as much as we tried to implement as many of the ideas, we never really had the time to do it justice, but the few campaigns that we did (from the Toolkit) went very well so we were confident the marketing worked.
The tax man was calling and things were looking pretty grim, around June of this year things came to a head, my work was drying up due to the recession and our salon coordinator told us she was leaving, but every cloud has a silver lining as they say.
We decided to take a massive gamble and I stopped work and Yvette went back into the salon full time, (I know, you say the owner should get off the tools but Yvette loves what she does). This allowed me to fully immerse myself in the Toolkit and the marketing on the days our boys are in day care, and Yvette to take over the reins in the salon. I now understand that we are in the marketing business not just the beauty therapy business!
We are now beginning to reap the rewards of the direct response marketing and all the other strategies that we have in place, Queen of Referrals, ‘Raise the Dead’ campaign to get old clients back, A-Frame marketing, Email marketing to name but a few.
I just wanted to give you some figures I’ve just been looking at over the last quarter which I’m very happy about.
(What recession??)
2008
2009
July
$19,261
$32,379
August
21,754
30,417
September
23,815
39,873
TOTAL
64,830
102,669
And now to top it off and take a few more steps forward we are just in the final proofing stages of our new price list which obviously has had an average 10% price increase across the board, so the next quarter will be even more impressive.
I’m now in a fantastic position that I get to spend heaps more time with our kids, finally we can see the light at the end of the tunnel and are very confident with the tools and education we have that the next year will be our best when we fully implement
All the marketing on a consistent basis so once again THANK YOU.
Sean.
Here’s where Sean and Yvette’s salon is located: View Larger Map
Just goes to show what ACTION can achieve. Congratulations to you both for making a DECISION, and acting on it.
Donnah King (second from right) and staff at Envy in Coffs Harbour, NSW. “600 new clients in 6 months from using Toolkit-style marketing…”
Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King
Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it.
“Blacked out windows, purple everywhere… it was awful. The two remaining staff were sitting around doing nothing – because there were no customers coming in, not surprisingly – so I set about renovating. Two weeks later I got a flyer in the mail about your Road to Riches seminar in Sydney.
‘I took the senior stylist down with me, more as a treat for her than anything. We sat in on the seminar, and I thought ‘right’ let’s give this a go’, joined the Inner Circle program and got our Toolkit, and things changed from that very moment.”
Donnah went back to Coffs Harbour, and immediately started using the templates in the kit. With spectacular results.
“I forgot to tell you about the direct marketing campaign we have just done which produced 41 new clients from 65 postcards handed out in 2 days. They are the $25 gift vouchers. My staff thought I was crazy giving these away but to their amazement over 70% of the people using them bought product valued at over $40 & booked in for another appointment as well. 🙂
Salon Web Template: Do You Insist The World is Flat?
If you own your own business, this is for you.
Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you know of my disappointment with the marketing so far…”
These do become tiring, particularly in light of overwhelming evidence from literally hundreds of salons & spas all over the world who are using the very same marketing system, and achieving documented – and in many cases, truly spectacular – results.
To verify this, you need only browse around this website. Go look under Salon Superstars. These are real owners of real salons & spas, all over the world, all of them using the Essential Salon Owner’s Marketing Toolkit® containing exactly the same Direct Response marketing and advertising templates for flyers, letters and ads, and the ‘sales thinking’ that goes behind them.
Dan Kennedy – brutal, but accurate
So what is the difference? Idly, I was reading through a little booklet by Dan Kennedy. It’s called
“Why Do I Always Have to Sit Next to the Farting Cat”
but the whimsical title is just an eye-catching headline for a very serious, hard-nosed and instructive essay on why a few people achieve success when the vast majority don’t.
So I quote Kennedy here, as answer at least in part to the complainers:
“If you own your own business, there’s a pretty good chance you also own some of my marketing courses, and/or own a marketing system put out by someone I’ve influenced.
If you own a Marketing System specific to an inudstry, odds are it’s been put into your hands by somebody who I work with. I’m familiar withi the system you have. And I have something important to tell you about it.
The first thing you should know – “it” works. Each of these industry advisors have thousands of business owners who can testify to that. Questioning the efficacy of these Systems is like insisting the world is flat. The time for such an argument has long since passed. These leaders and their Systems are proven.
So the second thing to know is – it’s about you, not ‘it’.
I remember being at one of Joe Polish’s boot camps for carpet cleaners, and listening as a carpet cleaner went on and on about how nothing of Joe’s he tried worked because all his customers were cheapskates and everybody in his town bought only based on the cheapest price. Finally, I stopped him. I asked if there was a shopping mall in town. When he said yes, I wondered out loud how that could be.
If everybody there only bought by cheapest price, the only store there would be a Wal-Mart. You see, insisting that everybody buys by the cheapest price is stupid. (And, incidentally, fewer than 10% of customers buy that way, unless offered no other basis for making a decision.) Then I pointed out to him: he chose his customers. He did certain things to attract them. If they were all cheapskates, his fault.
I find a lot of people fail to get the results they should, that others get, for one or more of these reasons. One, they don’t actually use the Systems as instructed. They fool around with it, use pieces of it, change it.
Two, other aspects of their businesses are so screwed up, marketing that brings more customers in the door is futile.
Three, they are self-defeating whiners and complainers. There is an intangible to business, and that is attitude.
Fourth, they never do much of anything. If they start, they don’t follow through.
So I want to tell you again, questioning the efficacy of these Systems is like insisting the world is flat. The time for such argument has long since passed.”
There’s a saying. A poor carpenter blames his tools. I’m here to tell you, you own extraordinary tools.”
Amen. And by the way, I’ve just ordered a whole truckload of those little books from Dan’s printer in the States. Our Inner Circle members will each get a copy, free.
If you are NOT yet an Inner Circle member, you do NOT yet have the Essential Salon Owner’s Marketing Toolkit®, you are fighting a lonely battle devoid of the right knowledge, useful tools, with both arms tied behind your back, re-inventing the wheel every day, probably doing it the same way you’ve always done it, probably getting the same lackluster results you’ve always got.
Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman
There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example.
Lawyers and doctors – as anybody who’s ever dealt with them will confirm – already know everything. Just ask them. So I was never going to beat my head against a brick wall trying to teach a doctor or a lawyer about marketing.
Dr Usha Venkataraman of Aesthetic Image & Laser Centre in Melbourne – sales more than doubled in two weeks after joining the Inner Circle marketing & mentoring program in June 2009.
But occasionally one of them slips under our guard and finds their way into the Inner Circle program, like Dr Usha Venkataraman and her colleague Soraya Pricop did at a Road to Riches seminar in Melbourne just over a month ago.
Luckily for these two, they weren’t like most doctors. For years their combined medical/cosmetic clinic had struggled, despite them ‘trying everything’.
So Dr Usha joined the Inner Circle group and took her Essential Salon Owner’s Marketing Toolkit home that day. And unlike many, they took action right away.
Soraya takes up the story:
“In the two weeks leading up to the seminar, my side of the practice (cosmetic) took just $2,500. After the seminar, I read through everything in the kit, listened to the tutorial CDs, took notes during my first coaching call… basically just followed the system.
“In my next 6 days at work, spread over two weeks, my takings jumped to $7,500! Dr Usha had a similar dramatic increase in takings. In a typical 5 hour session (before joining the program) she would take $2,000, maybe $3,000 at the most. But we just did some figures…in a recent 5 hour session, her side of the practice took…$8,000…!”
“It is quite amazing that we had struggled along barely making money for years, and suddenly, just a little bit of education and the right tools, and it’s made a remarkable difference…”
Note to all Doctors: yes, your business is different, yes you’re all very clever and yes, obviously you already know everything. It’d be just too awful to spend all those years in expensive medical school and not know everything.
