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The holy grail of online marketing for any small. local business like a salon or spa is…top spot on Google!
If you’re not visible on the first page of search results, you may as well open up shop in the middle of a desert. Page TWO is nowhere.
When our team at Worldwide Salon Marketing sets out to ‘optimize’ a business for Google search, one of the very first things we do is to check a business’s “NAP” details.
That is, making sure that wherever a business is mentioned anywhere on the internet, the NAP or “Name, Address & Phone number” are set out exactly the same everywhere.
Why? Because if Google’s automatic robots see any discrepancies, they get confused – and that can damage your chances of appearing on top of search rsults.
In this video, I show you how to go about checking your NAP details.
FREE “Your Business Online” Health Check – Get more customers & clients! Fill in the form below and we’ll comprehensively analyse and report back to you on your online assets – website, Google Business Listing, and what needs to be done to make sure they’re ‘pulling their weight”!
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