NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!

NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!


If I ever needed to provide evidence that the Inner Circle system works, regardless of the size of your town or the area your salon is in then Nikki Smith and Phil Newman of NV Hair in Wanaka, New Zealand are living and breathing proof!

Nikki Smith and Phil Newman of NV Hair, Wanaka, NZ

Nikki and Phil joined the program in July this year and have seen their takings sky rocket since then.  For those of you unfamiliar with Wanaka, it’s in a fairly remote location in the South Island and has a population of around 7,000 (which grows a bit depending on the season).

Nikki and Phil actually took over an existing premises in Wanaka and it’s fair to say that prior to them taking over, the business was on a downward slide, with few customers and the clients that did come in, simply paid whatever they wanted to pay.  It’s VERY hard to run a business like that!

But Nikki and Phil are a ‘no-nonsense’ team and knew what they had to do to turn things around…FAST.  As soon as they joined the Inner Circle program and got their very own copy of the Essential Salon Owner’s Marketing Toolkit® they took massive action.

“Hi Chris

We did the Hollywood promotion last month and here are our results…

We printed 2000 mailbox flyers at a cost of $110, and purchased 2000 envelopes at a cost of $230 (and we’ve now found them even cheaper).

We also ran 2 adverts in the local newspaper for $188 (we now do trade on service with advertiser so costs less, sometimes nothing depending on advert and time scale)

Our total number of bookings was 34 and out of the 34 only 3 paid the minimum $99.  The average client spend was $130 (this was from up-grades and product sales).

The script for selling product and the method in the ‘Selling Like Crazy’ manual works a dream. I now have only 4 bottles of treatment on my shelf and my supplier loves me…

Thanks Chris this is definitely proof that the system works anywhere. The salon was on its knees when I took over and now, well I’m that busy I now need staff….lol.”

So let’s break these results down a bit more…

All up for the printing, envelopes and newspaper ads the cost was $528 (*You can get plain envelopes from the Warehouse Stationary for around $20 for 500…so this would have saved Nikki even more money).

3 packages were sold at $99 = $297

31 packages were sold with an average spend of $130 = $4030

So that’s a total income generated of $4327 for a cost of $528.  A return of investment of $8 for every $1 spent…WOW!

If each of these clients were to spend on average $130 with Nikki and Phil every month for the next year, they would be worth over $1500 to the salon each.  So potentially they have just increased the salons turnover over the next 12 months by $51,000….and that’s just from one promotion!

It’s pretty amazing considering that the salon was turning over a mere $2K a month before they took over.

Well done Nikki and Phil, keep up the good work!

Check out where Nikki and Phil’s salon is located…!
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Unaddressed Direct Mail – it STILL works!

Hair Salon Template: NZ Salon Marketing Superstar, Toni Cunningham’s Autumn Mailbox Drop Reaps Fantastic Rewards!


If there is a common theme amongst our successful My Social Salon members it’s that they ALL take massive action to get the results they want for their business.  And Toni Cunningham of Decadence Salon in Palmerston North, New Zealand is one of those MASSIVE ACTION taking salon owners.

Toni Cunningham, Owner of Decadence Salon in Palmerston North, NZ

Toni joined the program back in December 2009 and has seen her salon’s weekly turnover increase by significant 20%  in that time.  And the great thing about Toni is that she doesn’t get deflated or defeated when she does a campaign and doesn’t quite get the results she wanted, because she has so many other successful salon marketing campaigns on the go that she is always getting great results from different areas.

When I get calls from ‘non inner circle members’ telling me that their marketing isn’t working, I normally ask them what marketing they have done, to which the response is something like,

“Well I delivered 37 flyers into mailboxes 8 weeks ago and I haven’t heard back from anyone yet…”

It is simply not enough, and the results will show that.

Many Salon owners have been slaves to their business and staff, not paying themselves a wage for 1, 2, 10 even 20 years and most of these people have the perception that marketing is a waste of time and has to be expensive, but it isn’t.  There are so many low cost strategies if not FREE ways you can market your salon.

Read on below to see how a low cost mailbox drop brought in $4158 for Toni Cunningham in the month of April…

“Hi Chris

Just wanted to let you know that April was our best month (even bet Christmas) it’s fantastic to see the salon growing continuously every month. I have to say couldn’t have done it without WSM.

I have to say it’s really rewarding after my husband and I have dropped 500 flyers to go into the salon and see 10 messages on the phone and then the calendar just fills up, its great.

The team gets such a kick out of seeing the calendar fill quite rapidly.

I have only been in the program since December and have seen some great results, have made a part timer full time ,and we are in the process of hiring another stylist.

If this is what we have achieved in the last 6 months I say bring on the next 6 months.

Last month we took massive action, we did our monthly newsletter, Kids Free Hair Cuts Flyer (in school holidays), Autumn Flyer, along with all the New client letters, birthday letters, Raise the dead letters.

By far the Autumn package was the most successful,  we are dropping 500 every week and getting amazing results. It cost $45 for flyers and envelopes and we booked 42 packages at $99 and what is even better, is 34 were new clients.”

And from chatting with Toni recently she dropped another 500 flyers around the neighbourhood in the first week of May and got another 9 bookings (49 in total so far).  And of course these results do not include all the new and existing clients she got from her other marketing campaigns.

So Let’s break things down.

500 Flyers plus envelopes cost Toni $45.

She delivered 2000 flyers over 4 weeks in April, so the total cost for the flyers and envelopes was $180.

Each of those 42 clients spent $99, so an immediate income of $4158 (this does not include any retail sold).

Let’s say on average each new client is worth $1000 per year to Toni and that half of the 34 new clients became regular clients.  That would be an increase in annual turnover of $17,000.

Not a bad return for a $180 investment.

Well done Toni and keep up the excellent work!