
6 Simple Facebook Competitions to Boost Salon Engagement






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I have no idea if the Facebook ad you see here worked, or failed. But it looks pretty typical of thousands of such ads salons & spas use for their promotions all over the world.
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Working out which image is going to work best for you is a matter of TESTING different images.
But here’s the trick – when you’re trying to compare the effects of one image versus another image, don’t change anything else in the ad other than the images. Otherwise you’re not going to be able to determine which of the changes had the effect.
Sometimes, you can change just a single word in the ad copy, and it changes the outcome.