Its fair to say that many people, especially in the beauty industry, will have either heard of, or know, Margaret Walsh.
She’s the kind of salon owner with a very successful business that many of us aspire to and wish our salon could be ‘just like Marg’s.
She’ll probably kill me for saying this, but she’s been around a wee while and has helped many a budding young therapist and hair stylist to fulfill their dreams.
Last week I caught up with Marg and I saw first hand just how she supports her team, above and beyond what most people would see as ‘the call of duty’.
She had her staff gathered at her house for a team meeting and brought in a financial planning expert to help give advice to her team on how to manage their finances better. I made me think, if I were a therapist or stylist, I’d want Marg to be my boss!
And while Marg is busy concentrating on creating a 5 Star team and industry leaders of the future, as well as a highly successful hair and beauty salon in the Auckland suburb of Titirangi, she takes a lot of comfort in knowing that her salon marketing both online and offline is taken care off for her.
Margaret, who has been with Worldwide Salon Marketing for almost 3 years now, is a forward thinking salon owner who likes to stay a few steps ahead of her competitors. If something becomes available that Margaret sees as a good opportunity to market her business, she jumps at it!
Through Worldwide Salon Marketing, Margaret has access to some of the best marketing tools available to salons anywhere in the world, from done-for-you ads and templates (so she never has to stare at a blank computer screen wondering what to write), mentoring and support to help her plan her marketing in advance, websites and SEO so she completely dominates in Google searches in her area and an iPhone and Android app to keep those mobile savvy customers connected with her business.
Check out this video to hear what Margaret has to say about her experiences with Worldwide Salon Marketing, and some advice to salon owners looking to be the BEST in their town!
[cf]chrisvideo[/cf]
If watching this video has made you think ‘I could do with some support like that’ give us a call (numbers at the top of this page) or click here to apply to join our My Social Salon program and we can help you become the best salon in your town…guaranteed! Just like Marg!
It is with great excitement and pleasure that I announce Worldwide Salon Marketing NZ will be a principle sponsor of the NZ Beauty Awards on July 6 and more specifically of the newly created ‘Marketing Excellence’ Award. The Awards will be held at the Pullman Hotel & Resort, Auckland.
We believe that this new marketing award is a great addition to the current set of awards and brings focus to the importance of the business and marketing aspect in our industry, which is just as important as the service and technical side.
We love to support our industry and we very much view the Beauty Industry (both hair & beauty) as the ‘People’s Industry’. Helping our salons become stronger, in turn makes our communities become stronger – after-all, a salon is a place where people go to feel better about themselves and become part of a community.
The Marketing Excellence Award will be judged by an independent panel and is open to every Clinic, Spa, Day Spa, Resort Spa, Medi Spa and Salon in New Zealand (regardless of size, location or the number of staff) operating for two years or more with a fully qualified professional Therapist/s.
The winner of the Marketing Excellence Award will win a marketing package with a value of over $5,500 – more details to be announced in the next few weeks!
Worldwide Salon Marketing NZ will also be at the NZ Beauty Expo & Business Summit, being held the same weekend as the awards. We’d love to see you there!
If you have ever thought that marketing won’t work for your salon because you are in a small town then you should watch this video.
In this short clip, Suzy Poole owner of Body Divine in Kerikeri shares how she has taken her salon from a pretty dire state of affairs to a busy, profitable business in under a year, with big plans for expansion.
I was visiting Kerikeri for a couple of days this week and decided to pop in for a cuppa with Suzy and check out her salon. And I was really impressed with what I saw.
Suzy has created her own economy, while others around her continue to struggle on. In fact, Suzy’s business is growing so fast that she is in the process of expanding her existing salon and building a hair salon out the back.
What stood out the most on my visit to Suzy’s salon was the energy that she puts in to marketing her business, it’s clear that she has a great attitude, is incredibly passionate about it and a real ‘massive action’ taker.
And while I was in the salon clients were walking in and asking to buy one of her mini memberships that she had just released that morning. And as you’ll hear in the video, one customer even left a cheque in her mailbox with strict instructions so she didn’t miss out on one of only 10 memberships released!
Check out the video here….
For those of you who are not familiar with Kerikeri it’s a fairly small town in the Bay of Islands, population a few thousand.
Thanks for the grand tour of the salon Suzy and keep up the excellent wor
Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks ‘pretty’ but generates no phone calls and a large invoice!
Chloe Wilson of Unique Beauty, Timaru NZ
Well for Chloe Wilson of Unique Beauty in Timaru, New Zealand the days of trusting ad reps are long gone! She now trusts in one thing…her own opinion of how an effective advert should be constructed.
Since then she has been going guns blazing and has in fact tripled her salons turnover since joining Worldwide Salon Marketing around 8 months ago.
Here is what Chloe had to say….
“When I opened up my beauty salon in April 2011, it was very slow at the start, I spent over 6,000 on advertising that wasn’t working, in August I found WSM on the internet and started up with a 1500 leaflet drop to the surrounding area to the salon. I had 15 people book in from it and more from there just it just flowed.
After having a few phone calls with Toni, I let her know how scared I was about putting this advert in the yellow pages – she reassured me it would work, so I stuck with it. The advert cost me $2000 and doesn’t just look like an expensive business card anymore.
When the YP came out in October I had 3 phone calls on the day of it coming out and about 20 the next week following. I still get phone calls every week for the deal in advert and just people getting other treatments.
Since November I’ve only had 3 quiet weeks and I’ve had fully booked weeks, working 3 late nights a week and I’ve tripled my income a week from $500 a week to 2,000-3,000 weekly. I have also 10 weddings this year as well which has brought me more people to the salon and 3 booked in for the end of the year (friends from brides has make-up done with me).”
For Inner Circle Members I have made the actual Yellow Pages ad used by Chloe available on the members website for you to see.
Thanks for sharing your success with us Chloe. I’m sure you’ll have inspired many salon owners to give their ad rep a good old kick in the backside the next time they try and tell them they know best!
Keep up the great work!
Chris Sanders, Director Worldwide Salon Marketing NZ
Isn’t it time you started making some real money in your salon and doing marketing that actually gets results just like Chloe got? If you are ready to take the next step in your business then click here NOW to find out more!
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for your customers dollar or pound (not just from rival salons) then you have to think smart about how you are going to get your clients so excited and worked up about a package or product you are about to release, that they are already pre-disposed to buying it from you when it finally does go on offer. You have to build the hype in advance.
Michael Hill Was Creating A Buzz!
Last week I walked past a local jewelry shop and noticed a long queue of customers eagerly waiting outside. There was a rope fence separating them from the entrance and a red velvet curtain blocking customers from seeing inside the store. The customers were standing on tippy toes trying to see what was going on inside…they were REALLY excited!
The blackboard outside the store said…
‘TODAY ONLY – Make Me An offer on All Jewelry in Store’
They had created a buzz, excitement and mystery with their customers and passers by, and put a time limit on it to add to that – TODAY ONLY! People are naturally inquisitive and if they see people flocking like sheep then they don’t want to feel left out…they want to be in the know too!
As salon owners we need to be creating this type of hype with our clients, planning and executing our marketing with thought and not just being impulsive or reactionary. That’s how so many salons waste money – as they say ‘you fail to plan, you plan to fail.’
And planning is exactly what Louise Gray of Louise Gray Skin Care in Ponsonby, Auckland did in order to sell over $6000 of Christmas 2 for 1 vouchers.
Louise Gray and her Team in Auckland, NZ
In a coaching call early in November last year I talked through with Louise the importance of building hype especially when doing a promotion such as this or similarly memberships. I helped her to construct a 3-step email campaign and planned what dates to send out the emails.
The initial email called for her clients to register to get early bird notification when these vouchers went on sale – just 15 minutes more notice than non-registered clients. The email also limited the number of 2 for 1 vouchers going on sale to create urgency and get people to register.
Email 2 reminded her clients to register and also let them know how many had registered so far. This increased the urgency as it showed the demand for the 2 for 1 vouchers was HOT!
The 3rd email was to pre registered clients announcing the vouchers where ON SALE NOW and created urgency for these clients to call and get their voucher before the email was sent out to all 2136 clients on her database 15 minutes later.
The sequence of emails created a buzz and subsequently sold $6000 worth of vouchers. And of course that means there is going to be an influx of new clients in the salon over the next few months as the ‘free’ voucher had to be given to a new client and had an expiry of 3 months to get these people in the door fast!
And the best thing of all…email is FREE!
So next time you are planning any marketing campaign, think about how you are going to deliver that campaign to your target audience to get the best results.
Its fair to say that many people, especially in the beauty industry, will have either heard of, or know, Margaret Walsh.
