by Greg Milner | Sep 19, 2025 | Online Marketing, Testimonials
From Frustration to Growth – Why Sertorio Homes Switched Agencies
Working alongside my team, we’re proud to partner with businesses that want more than just “average” results. One of our most powerful client success stories comes from Sertorio Homes, a family-owned construction company with over 40 years of experience in Perth. Their journey reflects what so many business owners go through: trusting a flashy digital agency, spending thousands each month, and getting little in return.
Anne Sertorio, co-owner of Sertorio Homes, shared her experience in a heartfelt letter to our founder, Greg Milner. Her words speak for themselves, and they highlight why so many businesses choose to switch digital marketing agencies and never look back.
The Challenge: Paying More, Getting Less
For years, Sertorio Homes worked with one of Perth’s biggest digital agencies. At first, the agency looked perfect: modern offices, energetic staff, polished presentations. They promised cutting-edge SEO, high-performing Google Ads, and consistent growth.
But as Anne explained in her letter:
“At first, they were all over us. Inviting me to lunch, showering us with attention… because we were paying many, many thousands of dollars every month.”
Despite all the promises, results fell short. The campaigns they were running delivered just 20 to 40 inquiries a month, and each lead cost well over $100 per inquiry. That meant thousands spent every month for very little return. Worse, Sertorio Homes was almost invisible in organic search results. When potential customers searched for Perth home builders or renovations, Sertorio Homes simply wasn’t showing up.
When Anne asked why, her account manager gave the same line over and over: “That’s pretty normal.”
But for Anne and her husband Bruce, who have built a highly successful construction company over decades, “normal” wasn’t good enough.
The Switch: Finding a Partner Who Delivers
By mid-2023, Anne and Bruce had reached a breaking point. They needed a team that not only understood SEO and digital marketing but also cared about ROI and results that made sense for the business. That’s when they turned to Worldwide Salon Marketing.
From the start, the focus was different. Instead of jargon, we offered clarity. Instead of cookie-cutter campaigns, we built a custom strategy for Sertorio Homes, focused on driving organic search visibility, reducing wasted ad spend, and improving lead quality.
Anne writes:
“Thank you for the huge difference you’ve made to our business since your team took over our entire online marketing processes back in June last year.”
The Results: Real Visibility, Real Leads
With a structured SEO strategy and carefully optimised ad campaigns, Sertorio Homes’ online presence was transformed. Their website began ranking higher in Google for competitive home building and renovation keywords, driving organic traffic that didn’t cost $100 a lead.
Their paid campaigns were restructured to target high-intent searchers, cutting down wasted spend and improving conversion rates. Within months, inquiries increased, quality improved, and cost per lead dropped significantly.
Most importantly, Anne and Bruce regained confidence in their marketing. No more guessing. No more excuses. Just measurable results and clear reporting.
We don’t just talk about results—we let our clients speak for themselves.
Anne Sertorio was so impressed with the turnaround in her marketing that she took the time to write a personal letter of thanks to our founder, Greg Milner.
Here’s a screenshot of the opening lines:
Want to read the full letter in Anne’s own words?
Read the Full Testimonial (PDF)
Why This Story Matters
Sertorio Homes’ experience isn’t unique. Too many business owners are locked into expensive agency contracts, dazzled by tech-speak and empty metrics, while their real-world results stagnate.
This is why we share Client Success Stories: to show that you don’t have to settle. If your current agency is costing you thousands with little to show for it, there’s another option.
At Worldwide Salon Marketing, we specialise in helping established businesses:
- Escape high-cost, low-return agency traps.
- Build sustainable visibility with proven SEO strategies.
- Optimise ad campaigns for lower costs and higher quality leads.
- Get real transparency, not just buzzwords.
Ready to Switch?
If Anne’s words resonate with you, you might be in the same situation Sertorio Homes was just a year ago—spending too much, frustrated with results, and wondering if things could be better.
The answer is yes. And we’d love to show you how.
Let’s create your next Client Success Story.
by Greg Milner | Nov 20, 2023 | Uncategorised
by Greg Milner | Jun 8, 2023 | Uncategorised
Want help with your digital advertising? Click here for more info!
You can post like a man (or woman) possessed in social media. You can network like crazy, you can post videos on Tik Toc till you’re blue in the face.
You can run yourself ragged using all these ‘free’ platforms in an effort to generate leads and sales for your business. But if you’re really serious about marketing your business, then sooner or later you’re going to have to use PAID advertising.
And if you’re trying to attract new customers, there are really only TWO digital platforms worth spending a lot of energy on; Google, and Facebook/Instagram.
You can post like a man (or woman) possessed in social media. You can network like crazy, you can post videos on Tik Toc till you’re blue in the face.
You can run yourself ragged using all these ‘free’ platforms in an effort to generate leads and sales for your business. But if you’re really serious about marketing your business, then sooner or later you’re going to have to use PAID advertising.
And if you’re trying to attract new customers, there are really only TWO digital platforms worth spending a lot of energy on; Google, and Facebook/Instagram.
For the purposes of this exercise, I’m going to concentrate on Google.
Because Google is the default go-to platform when people are searching for a product or service in their area.
Unless you really know what you’re doing in the back end of the Google ads dashboard, you can waste a lot of money and time. Yes, it’s complicated, it’s easy to make mistakes, and mistakes can cost money.
But if you get it right, you can really knock it out of the park.
The first metric you want to pay attention to is something called the Click Through Rate, or CTR.
That’s the number of clicks the ad gets as a percentage of the number of times the ad is shown when people search.
Now, according to Google’s vast knowledge-base, the average CTR for all the billions of ads shown every day is somewhere between 4% and 6%.
So how would you like to get a CTR of twice or even three times that?
Here’s an ad my team devised for a new gutter-cleaning business:
In a little over 3 weeks since the ads started running, they’ve been shown just under 300 times, and 52 people have clicked on them and gone through to the business’s website.
That’s a click through rate of nearly 18%, three times the Google average. Each click has cost the business $7.68, which is fine, because each sale made is worth many hundreds of dollars.
Here’s another example. This is a liquid waste management company. One of their main revenue sources is pumping out septic tank systems.
Their average CTR for the past month is 10.66% – pretty good. But some of their keywords are producing huge CTRs, up to 44%:
Of course, there’s a LOT more to it that just click through rates. What you’ll pay for each click depends on many variables, for example how much compeititon you face in your target market.
Another crucial thing:
Simply setting up a series of Google ads and sending clicks to the home page of your website and hoping for the best isn’t really going to cut it.
It’s usually best to have a dedicated landing page designed specifically to take traffic from the Google ads.
For example, the ads for the liquid waste management company above send people to a specific page on their website that ONLY talks about septic tanks. You can check it out here: https://shepvts.com/septic-tank-pump-out/
Need help with your digital advertising? Click the button below and book a FREE one-on-one Zoom call with Greg.
by Greg Milner | May 29, 2023 | Uncategorised
In my home town, Dunsborough, a coastal holiday destination in the south-west of WA, there’s great community concern about developers and their plans to build multi-storey blocks of million dollar apartments. Both the townspeople and the local council are against it. Recently we held a public rally to demonstrate support for the council’s proposed amendment to limit heights to three storeys or less.
No fewer than 1,000 people turned up at that rally, a huge turnout considering the entire town’s population is less than 9,000.
The reason so many turned up was simple: a well coordinated, multi-media marketing campaign launched ten days before the event. We ran ads on
Facebook and
Instagram, volunteers delivered thousands of hard copy flyers, we had mainstream media coverage and an ad in the local paper, as well as widespread viral comment generated on Facebook.
People turned up with home-made posters, we had the local radio station board, as well as TV coverage.
The rally had a big impact. It drew comment from the state Minister for Planning, and wide support from the local council.
It took an enormous effort, with the resultant big payoff.
Yet it’s remarkable how many businesses never figure this out.
Last month, a development company proposing to turn acres of local farmland into housing estates decided they would do the right thing and hold a ‘community consultation’ session about their plans.
They sent an email – one lazy email – to 1,000 people announcing the date and location for the information session. That was ALL they did.
On the day, just ten people turned up. Ten. And self-righteously, the developer claimed they’d done their job, and the community clearly wasn’t interested. No, they didn’t do their job. If they had, they would have had people queuing up.
Here’s the lesson:
If you want to make an impact, you have to get the attention of the market.
And that means taking Massive Action.
And repetition.
A single email just doesn’t cut it. More than half will end up in junk folders. Of what’s left, 80% will be ignored. And most of the small number of people who actually read the email will have forgotten about it within half an hour.
No follow-up, no result.
Successful marketing isn’t about doing one thing – one email, or one Instagram post, or one text message, or one of anything, for that matter, then sitting on your hands and expecting a stampede of customers beating down your door.
Neither is it about doing one thing now, waiting a month and doing something else next month.
Success requires a hundred different things, all done simultaneously.
In business, less is not more. More is more.
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