by Greg Milner | Dec 9, 2010 | The Smell of Success
Maria Haanpaa of Studio Highlight in Finland ‘doubled sales in three months’ with the marketing Toolkit
Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa.
I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed…
I have to thank you for your response about our world champ-marketing.
I called the local newspaper and they made a story of us and at the same newspaper we ran an ad (the Hollywood package) but it was called the ‘World Champs’ package.
With that ad we’ve got 26 new customers at 79€. We’ve
taken all their information and also gave them 5 of the Queen of Referrals
and they are bringing more new customers to us.
Since we started the Queen of Referrals (from the Toolkit) we’ve got about 50 new customers in a month! We’ve been doing that just 2 months now and I did a
competition on that. Whoever gets the most customers to us by the end of March will win a 1000€ gift certificate.
I’m now using our World Championship ‘Silver Medalist’ message on everything I print and it seems that it works so well.
I have also built up Facebook pages and I update that every week because if it stays still it loses its value and people don’t go there to look anymore.
Anyway, thank you so much for everything, I wouldn’t be here without you guys! We’ve doubled our sales within only 3 months and I still want to double that within the next 6months….
Sincerely,
Maria Haanpää
Studio Highlight, Kielotie 4-6
01300 Vantaa
Finland
by Greg Milner | Nov 23, 2010 | Salon Advertising Tips
We get a LOT of calls asking us about the Toolkit and what’s in it.
So here’s a list you can download – it’s the Contents Page of the Salon Marketing Made Easy manual, which contains the hundreds of salon-specific marketing templates for marketing in all kinds of media; newspapers, direct mail, online, text messages, letters, Yellow Pages, magazines, email and much more. Plus how to use them, the Direct Response formulas behind them, and the campaign strategies they’re based on.
Click here to download the Contents Page for the Hair Salon marketing manual.
Click here to download the Contents Page for the Beauty Salon marketing manual.
NOTE: These are the contents of just the Salon Marketing Made Easy manual in the Toolkit. I have not included here the contents of the other major manual, Selling Like Crazy.
How to get the entire Toolkit, and join the Inner Circle Premium marketing & mentoring program on a 90-day Risk Free Test Drive – Click here to complete the simple online form and we’ll contact you within 48 hours.
The all-new Essential Salon Owner’s Marketing Toolkit – the first major update since the product was launched in 2004
by Greg Milner | Nov 19, 2010 | Canada, The Smell of Success
New Inner Circle member Shola Olorunleke of Quinn’s World Salon in Canada – inspired and lifted by the instant results of her first ‘WSM-style’ marketing campaigns.
I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies the system provides, but the sense of motivation, direction and sheer inspiration that lifts the spirits of so many.
Here’s what she writes:
“Since our last coaching call some amazing things have been happening. I got the glamour package flyers printed (10,000 copies). I was lucky due to a promo at the printers, I got them printed for 2c each instead of 4c this cost $200.
I put everybody at the salon to work folding the flyers when they weren’t busy. We finished folding and bundling the 10,000 on Sunday. I dropped them off at Canada post distribution center for delivery on Tuesday morning before 11am. Wednesday morning our letter courier mentioned he had our flyers for delivery and before 12noon we had started getting calls and booking new clients.
It has been a week and we are still getting calls. So far we have 20 new clients booked from the flyer. The cost for getting the flers out was canada post 12c each = $1200 and printing 2c each= $200, this totaled $1400. From the bookings we have so far this cost is already paid for.
I just signed up with an online marketing firm that offers coupons to their subscribers as daily deals, before I wouldn’t have done this as I would think that I will be losing money. I jumped at this opportunity because I now underdstand the life-time value of the guest.
We are offering a winter hydrating package (haircut and hydrating treatment) a $65 value for $32. There is no out of pocket cost because the company designs the offer, sends out the emails to subscribers in Saskatoon, and sells the coupons.
I am also sending the poster to be printed for the Christmas gift certificate offer.
We have also started the Queen of referral program and I plan on doing a contest in the new year for our guests. The newsletter has been a hit with our guests.
But here’s the clincher. There’s no doubt that success breeds confidence. It’s amazing how so many members of the Inner Circle program suddenly develop backbone and resolve – to run their businesses with their heads for a change.
The morale in the salon is better, my 2 stylists are excited as they are busier.
I have also taken a firmer stand as I have one stylist who comes to work late and 2 Saturdays in a row didn’t show up for work. We were scrambling to take care of some of his clients and call the others to reschedule their appointment. I had a meeting with him and let him know that his behaviour will not be tolorated any longer (this is after 2 warning letters) and that if it happens again, he should just come in and get his stuff as I would assume he had quit.
I have already put an ad out for a hairstylist and will be interviewing 2 potential stylists in the next few days.
Before I joined WSM I was frustrated, stressed out and constantly worried but now I know what to do to get the results I want to take Quinn’s World to where it should be. It is a lot of work and a lot to take in and do but with the amazing materials in the Toolkit and online, the work is a piece of cake. I am more focussed and I cant wait for what the new year has in store as I know that this will be my best year yet.
THANKS TEAM WSM, Greg and my coach Alberto.
Shola Olorunleke
Quinn’s World Salon
Saskatoon
by Greg Milner | Nov 16, 2010 | New Zealand
Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy.
Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has seen her relatively small Nelson salon grow over 60% in turnover into a large purpose built Medispa.
And Bedelia’s email shows that even when you are getting fantastic results from the program, things still can and will go pear shaped from time to time. But armed with knowledge and support, it’s a heck of a lot easier to get through!
And Bedelia even offers some advice to fellow salon owners who look to blame others when things arn’t quite going right…
Here’s what Bedelia had to say….
Hi Chris
Its 6.30am and I’m up bright and early today as we are moving into our new salon!
I’m over the moon and can’t believe it, that in exactly 12 months of joining WSM we have gone from a small beauty therapy business that was doing just ok, upstairs above a bar to our new purpose built medispa !
When I received my little pink box last November I knew it was going to change my life and it truly has!!
We have grown our sales by over 60%, we have a good profit margin, we have an 83% client retention rate, and all our new salon has been funded out of turnover not the bank!
At 2.30 this morning when I climbed into bed after a full day on the floor and then packing up my salon, I read Greg’s email and saw some of the negative comments from people about how it doesn’t work for everyone bla bla… I really laughed out loud!!
This does work, but salon owners need to understand it’s not the system that doesn’t work it’s how they use the system!
Now to the salon owners who find blame in others or situations, I’ll share a little something.
……… Being the new careful planer I am, I had all my new staff arranged early for the new salon, as we have gone from 2 ½ to 5 ½. 10 days ago my new therapist started, within 2 days the poor lady had to fly to the UK as her husband had very suddenly passed away while on holiday, so of course she had to go, my other new therapist then decided that gosh, do we really work past 5pm!.. and she didn’t even start, but that was ok I thought I’ll manage this week with the 2 therapists I have and my new receptionist.
Ha … at 5.30 on Tuesday of this week one of my long term therapist said to me ” I’m quitting today”, I had about 10 mins of thinking Oh S..t what am I going to do now, but hey I’ve survived the week, looked after my own clients as well as the ones that she left high and dry, run 3 marketing campaigns, signed off 3 of our big Christmas adds, dealt with builders, painters, songwriters and website designers and I’m still in one piece, so you can see why at 2.00 a.m. this morning I was laughing my head off!
WSM gives you all the tools you need to run a successful salon, from the marketing to planning to how to overcome obstacles like I’ve had this week, it teaches you long term life skills to use within your business, I always feel like there is a gentle hand guiding me in the right direction.
Chris and Greg, I can’t thank you enough, if I’ve done this in a year imagine what the next 12 months will bring!
Kind wishes
Bedelia
by Greg Milner | Nov 11, 2010 | Marketing Superstars, The Smell of Success
IC member Lynette Rogers of LA Hair & Beauty in NSW – 100% growth in her salon in 6 months since getting her Toolkit
“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say 🙂 Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing 20% retail and 50% re-booking, getting there!!
Thank u thank u thank u!!! And there is still more and more and more to do!
(Oh I put on another full time senior hairdresser today, she starts tomorrow! OMG! That’s 7 staff and in a few more weeks another apprentice!! Thank you again for everything.)
I recently spoke to another salon owner at a Delorenzo conference, who had your program and she said she had not seen any results! I basically told her she was crazy and lazy and to open the damn thing up and get to work!! With my salon with over 100% increase since March, what a goose! I later heard her husband telling her off and she came later for more advise! Just wanted to let you know of that experience I had and how dumbfounded by the conversation I was…lol
All the best and keep up the great work.
xxoo
Lynette Rogers
PS: I’m going to get myself a nice new shiny car and go over to South Africa in the new year!! with all my success why not 🙂
LA Hair and Beauty
Shop 10 Tanilba Bay
Shopping Centre
Tanilba Bay NSW 2319″ntire system, including the Toolkit.
