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Podcast #16 – How to Advertise on Facebook – Part 2.
In Part 1, our social media specialist Samantha Buckley showed the right way - and the wrong way - to boost a post on Facebook. But there's a lot more to getting it right than merely choosing a post, and hitting the 'Boost' button. Facebook's advertising platform can...
Podcast #15: How to Advertise on Facebook – Part 1.
Does Facebook's advertising platform do your head in?? Trying to get your salon advertising set up on Facebook so it reaches the right people, at the right time, with the right offer can be a nightmare. So we asked our Social Media advertising guru Samantha Buckley to...
[VIDEO] Confused about marketing yourself online? Here’s the ONE thing you need to concentrate on…
This week I clicked on a link that took me to an article with the preposterous headline 60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018 Yes, that's SIXTY social media platforms this writer insists that - for some reason - you 'need' to know about. The mind...
Podcast #14 – How Nicole built her salon from scratch – and became the biggest and best in town.
In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and "knew nothing about business or marketing" when she opened her beauty business in the back of a hair salon. Ten years later, she's the mother of two little kids and owns the...
Podcast #13 – Marketing your Salon Online – Simple Tips from a Veteran Online Marketer
For many in the hair & beauty industry - or ANY small business for that matter - marketing yourself online can seem like an insurmountable challenge. Social media, websites, advertising, videos, Google - it's a nightmare of complexity. So much so that many just...
The salon sales letter that brought in $52,000 – in one week!
There's a myth in the hair & beauty industry that "people won't read your marketing if there's too much text." It's a myth because it's nonsense. In this video, see a 5-page client letter that brought one salon owner $52,000 in sales in a single week. SEE MORE...
Podcast: with Jason Marrs, author of “No B.S. Pricing Strategy” – the ‘sales thinking’ behind putting prices on your products and services.
For most business owners, pricing the products and services of the business is pretty much a Pin the Tail on the Donkey exercise - looking around at what everybody else is doing, and doing much the same. But in today's podcast, author of "No BS Pricing Strategy",...
Rich Salon Owner Podcast #11: How to Get Dozens New Clients a Month from Your Website
You'd love to have your website send you a constant stream of new prospective clients, wouldn't you? In today's RSO Podcast, I'm talking with Maya Spa owner Rebecca Voller about how her website sends her so many new prospective clients each month, it's a struggle to...