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Worldwide Salon Marketing
Life Before Facebook
Life was so much more difficult before Facebook. Achieving really important goals was such an obstacle course. As it is today, your friends were always vitally interested in what you were eating for breakfast. But you had to go find your Kodak Instamatic, take the...
Planning your salon marketing – are you up to the task?
A salon owner once asked me - with a completely straight face - if I could write her an ad that would flood her salon with customers and turn her business into a thriving cash machine. Overnight. In other words, "give me one perfect off-the-shelf, simple solution to a...
19 salon marketing tactics – the dinosaur that still bites
19 salon marketing tactics - the dinosaur that still bites - In an age where business owners seem obsessed with YouTwitFace and InstaPin, it's easy to lose sight of the fact that old-fashioned direct mail has worked for a hundred years - and still works, brilliantly....
How to collect deposits and stop salon no-shows forever!
One of the greatest frustrations for many salon & spa owners is NO-SHOWS! They're expensive, time-wasting and profit-sapping. But it doesn't have to be that way. In this webinar, recorded with successful Brisbane salon entrepreneur Anita Clements of Twisted...
Posting BLOGS – How to Get Better SEO for your salon’s website
Posting BLOGS - How to Get Better SEO for your salon's website - Websites are never 'finished'. If you want yours to be ranked on the front page of Google, it takes maintenance and attention. And the owner of the salon is the person best-placed to do that on a...
Do you make these pricing mistakes?
In my daily newspaper, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a...
The ‘Hollywood’ Salon Template Strikes Again! This Time For Veronica Leigh of Simply Exquisite in Christchurch, NZ
For those salons that have either been through or are currently in one of our Worldwide Salon Marketing programs, you will be very familiar with our 'Hollywood Woman' salon template. This salon marketing template, which comes in many designs, has been the backbone of...
Are you BORING your customers rigid?
Two emails, from opposite sides of the planet, got me thinking this morning; what is it about personality that makes so many business owners do everything in their power to hide it from their customers and potential markets? It seems to me that most salon & spa...







