by Greg Milner | Jun 11, 2010 | Australia, The Right Mindset
When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say?
Most salon owners will automatically reply
‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah.
And if that’s how you think, then that’s about the highest level you’ll ever reach. A mere technician.
Inner Circle member Sean Hayes (two years membership) is one who thinks the opposite. In a previous life, Sean was a carpenter – and no doubt that’s exactly how he responded when he got asked ‘the barbecue question’.
Not any more. Twelve months ago, Sean quit his carpentry job and threw himself into the real job of a business owner – as marketer of his wife Yvette’s Access to Beauty salon in Coogee, New South Wales.
Sean emailed me today, and you can tell from the words on the page he’s grinning from ear to ear:
Hi Greg,
Sean here from Access to Beauty, you may remember me writing to you a while ago after jacking in my job as a carpenter and becoming a full time marketer of Access to Beauty?
Well a full year has passed since that life changing event and I have just being looking over the numbers and they’re pretty fecking good!!
For the year May 2008 till April 2009 the salon did $ 301,951
Then for this last year (that Yvette went back into the salon and I concentrated on the marketing) May 2009 till Apr 2010 the salon did $425,560.
To say we were shocked is a understatement!
So you don’t have to work it out it’s $123,609 or about 41% improvement.
But the best gain has been the month of May 2010; May 2008 was $23,471, May 2009 was $34,177 and May 2010 was $46,037.
So it took us a little bit longer to double (nearly) our income for the month ( as you say you expect us to do) but for the fact it has rained almost all of May we would have got there.
So I just wanted to share with you guys our good news and again a big rap for you and all your team.
The saying “when the pupil is ready the teacher will appear “ sounds appropriate. Bring on the next 12 months! Keep up the good work.
Sean
PS Yvette and I have just come back from Beautyworld Expo in Dubai and they could do with some of your type of marketing over there!
by Greg Milner | May 31, 2010 | Australia, The Smell of Success
Salon Business Plan Template – got a tax bill to pay? Try THIS…
We’re often asked ‘will the your marketing program work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of (mostly men!) just 7,500 people:
“I have found that my best results for any promotions are to deliver my newsletter as a flyer. I do this once a month with my monthly specials and any other news etc that is going on in the salon.
So my April newsletter went out with (a special offer) plus the dates they were available and the terms and conditions that I have on them. I also had it on my chalkboard outside the shop and had flyers in store.
I then sent one more flyer as a reminder the week before the event.
I found that this was enough to get everyone talking about it and as we are a small town the message was out!!
They went on sale from Wednesday the 5th of May to Saturday the 8th of May, we finish at 2pm on Saturdays so I also wrote that in the newsletter too.
We did this offer for Christmas and had great results then so I was prepared to do it again, I found that we were busy right through January February and March which is usually the quiet times of the year and also found that when people come in with a voucher they are willing to spend more on other things or add more to the voucher, so my takings stayed the same and did not drop at all, also I have secured my customers for the next six months!! What more could I ask for!
The next three days were very busy selling the vouchers and we ended up selling $35,400 worth of vouchers in a town of 7,500 people, mainly male dominated I might add, as we are a mining town, I thought this was an amazing result.
Once again thankyou so much for your ideas help and encouragement Greg. It would not have been possible without you. Now I can pay my tax bill!!!”
by Greg Milner | May 28, 2010 | Australia, Marketing Superstars, The Smell of Success
Hair Salon Marketing Template Superstar: Message from a Doting Grandmother!
Now we’re being credited with creating babies!
At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well.
As Maureen Hardman writes, daughter and long-term Inner Circle member Cherie Underwood has been able to get married, start a family and work from home thanks to the success of direct response salon marketing she discovered in the WSM Inner Circle Marketing & Mentoring Program.
“When we purchased the salon nearly 3 years ago the old salon owner had implemented some of your strategies as she had hard copies of some of your marketing material, so at some stage she must have been a member.
“We know she had increased the business by about 25% in two years prior to her selling, due to an increase in her marketing strategies. Since joining WSM we have further increased our sales by at least another 25% by following your most recent ideas etc.
When we first purchased the business there were 2 additional full time staff (plus the owner) who had been there for a total of 9 years. They both left within 6 months, one opening up at home and taking about a quarter of the clients. (She left when Cherie returned from her honeymoon). Soon after this, with the help of the marketing templates in the Toolkit, birthday vouchers and fabulous offers, seen many of those clients return.
“We now also have someone on reception as inspired by WSM so we do not miss any calls, walk-ins etc (this is a must). The ex-employee is now working in a bar down the road (bitter sweet!). Because of this increase in sales we have put on an additional full time beauty therapist and Cherie has been able to start a family without any hesitation and will now predominantly work from home. Your stuff works and without it I may not have been blessed with a beautiful grandaughter!”
