by Greg Milner | Jan 27, 2010 | Marketing Superstars, The Smell of Success
Free Salon Price List Template Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon
“Hi Greg, what a year we’ve had at Making Waves Hair Design.
Thanks to you & your team’s ideas, the continued support and the information within the Inner Circle membership that we can access, we took massive action, coupled with staff teamwork and a whole new aspect on how we should run and work on building a profitable salon business.
Between Dec ’08 & Dec ’09 we have had a massive 312% increase in profit, all because we took action by joining WSM and getting our Essential Salon Owner’s Marketing Toolkit® in Oct 08, listening & learning to what has been successful to others in the circle.
As for “what a month”, this past December has been extraordinary! Gone from $13,500 in ’08 to $21,799 in ’09. The voucher sales in 08 = $0, in ’09 = $2500 which was mainly due to our Dec newsletter and great work & salesmanship of our dedicated staff.
Not only that, the New Year has started off with a BANG, already we have a 21% increase in revenue from the same period last year, and this increase does not include the $3500 worth of vouchers & gift cards redeemed by our clients so far.
We are looking forward to a MAMMOTH year and especially the upcoming academy events.
Looking forward to more success…
Peter & Amanda
Making Waves Hair Design”
by Greg Milner | Jan 12, 2010 | Marketing Superstars, The Smell of Success
Inner Circle member and salon owner Anni Mavety of Wellness Treatment Centre in Banora, NSW – sales increased 150% since getting her Toolkit
Hair Salon Gift Certificate Template Superstar of the Week – how Inner Circle member Anni Mavety turned herself from struggling technician to proud salon business owner
“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.”
For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work for me because “my business is different” ‘, there’s a dozen like Anni Mavety.
Anni only joined the Inner Circle program and got her marketing Toolkit in May 2009. As she admits in an email this week, ‘it took a while to get myself going’, but once she did, the results were almost instantaneous, and spectacular.
“I have used a lot of the info in the Toolkit, sometimes it works and sometimes it doesn’t but it provided a mountain of resources which enabled me to change the way I think and the way I do business.
Considering we have a crappy location with no walk by and the state of the economy, I’m very happy with our results to date. I anticipate that this year we can double our figures again.
Anni’s story is a classic case of necessity being the mother of motivation. Supporting a husband suddenly disabled, she had to get the salon business profitable, and fast. She was desperate, and desperate times call for desperate measures. The ‘cost’ of Inner Circle membership initially frightened her, but as she explained when I interviewed her over the phone, that initial investment came back to her in spades.
by Greg Milner | Jan 4, 2010 | Marketing Superstars
Hair Salon Price List Template Superstar of the Week – Inner Circle member Rebecca Skehan’s BRILLIANT Christmas
“…up nearly double from Christmas ’08 to this Christmas!”
Rebecca Skehan joined the Inner Circle salon marketing & mentoring program – and got her marketing Toolkit – weeks before she even opened the doors to her new salon Gaia Hair back in 2007. She is a classic case of turning Massive Action into money in the cash register. Her salon business has never looked back.
“For the first time ever I got myself seriously organized for Christmas Marketing early this year! Yay! (Normally due to busy home life it is done at last minute, but now I have Kym as my personal assistant in the office I am more organised!)
The new year has brought with it some fresh challenges (mainly staff!), so I’m head down bum up so to speak, managing these issues now…”
That said, I looked strategically at what we needed for this time of year – one being our client average over $100, secondly our overall figures up over $45k, thirdly re-bookings to carry us through the ‘quieter’ Jan and Feb months. I then did marketing to target these three areas…
Re-booking has gone up massively too. It has been sitting on about 80%, and one week during the Christmas period it was up at a ridiculous 94%!! Brilliant figures!!
“We put a number of campaigns in place, and they have been seriously successful. Our figures for December this year are nearly double what we did in ’08!
We have an extra staff member and apprentice, but even (taking that into account) it’s a huge improvement.
Well done Rebecca. For other IC members, it should serve as inspiration and motivation.
by Greg Milner | Dec 7, 2009 | Marketing Superstars
Using the pre-done ads and flyers in the Toolkit, and guidance from her Worldwide Salon Marketing coach, Annastasia Bindevis quadrupled her salon sales from $800 a week to over $4000 a week in 6 months…
Salon Gift Certificate Template For Marketing Superstars – how IC Member of the Week Annastasia Bindevis quadrupled her sales…
Back in February 2009 Annastasia Bindevis was a one-woman waxing salon barely able to bring in $800 a week. But when she joined the Inner Circle program and received her copy of the Essential Salon Owner’s Marketing Toolkit® she soon discovered the power of effective direct response marketing.
Six months later her Waxing Queen salon in Melbourne has two staff, she’s just hired a receptionist, and business is booming – her sales have more than quadrupled to $4,000 a week and she’s doing what so many salon owners never manage – to pay herself a salary!
by Greg Milner | Nov 25, 2009 | Marketing Superstars, New Zealand
Hair Salon Template Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ
The Promotion that brought in $2,200 in 3 days for Xpertise Hairdressers in Kaikohe.
Every week I have dozens of phone calls from salon owners asking about our Inner Circle program and more often than not I hear that old chestnut…”but I am in the wrong area of town, it won’t work for me, there’s not enough people in my area, it’s the wrong demographic….blah, blah, blah”.
I feel like saying to them “try telling that to Lucyanne Tipoki!!!” Lucyanne, owner of Xpertise Hairdressers, is in the small sunny Northland town of Kaikohe where there is a population of ONLY 3000, and she is letting NOTHING stand in her way!
Lucyanne Tipoki from Xpertise Hairdressers in Kaikohe, NZ
In fact, Lucyanne says that she often gets visits from other salon owners in her town trying to find out what she is doing and why she is always so busy, while they are twiddling their thumbs in utter boredom.
Lucyanne had been in business for almost 20 years, doing pretty well but in the last couple of years she was starting to see a huge decline in business and the stress was mounting.
“Things were getting stale, no excitement was happening and I think my clients were feeling it too. I was almost ready to close my doors”
Fortunately Lucyanne made the decision to turn her business around. She joined the Inner Circle program in May this year and got her own copy of the Essential Salon Owner’s Marketing Toolkit®. And the rest shall we say, is history! Here’s what Lucyanne has to say about the Inner Circle program and how it has changed her life massively in just SIX months….
“I MUST SAY I LOVE BEING IN THE INNER CIRCLE PROGRAM!!!
I received a flyer in the mail and what caught my eye were the words, SECRET TO SUCESS AND ROADS TO RICHES on the flyer. But I put the flyer down and completely forgot about it until the next flyer came in the mail 2 weeks later. I re-read the flyer again and I took action and joined the Inner Circle program.
I had attended the seminar in Auckland last year and I was very impressed and learnt a lot in that short amount of time. I didn’t join that day because I had been in over draft and out of credit for a few years. I knew I was going to join somehow. It took me almost another 6 months since seeing the program to join and I must confess I was trying to come up with my own ways of writing ads and letters but after hours and hours of working it out, I just gave up and thought blow it, I am just going to join, (knowing that worldwide marketing has already done the written work for all their members).
So since I’ve joined the IC program it has added a whole new outlook on how to run a more exciting, fun, stress free, business. It has changed my life. It almost feels like I’ve just opened up a brand new business and it feels like I’ll do 100% plus better than the last 20 years.
It’s great receiving heaps and heaps of already proven ads or ideas from other members. I love it as it’s almost like everyone is about helping each other out.
My most successful campaign so far was the Unlimited Free Foils deal. I put the ad in our local Northern News and it cost $200. Within 3 days I had sold 25 unlimited foils packages and made $2,200 extra in turnover. 10 out of those 25 clients were upgrades too so I increased my average client spend and 15 of these people have become regular clients.
The people in the far north thought I had won lotto. To give a way something for free in the far north is very rare. People thought I was crazy. (It has been a big eye opener to potential clients offering value for money in my ads because it has hardly been done in the hair and beauty industry). But hey, they took the offer and it has been an amazing response.
The phone kept ringing for weeks and still does. I am known now for ‘Hey, are you the salon that always offers amazing packages’. It’s cool and I am happy to say ‘YES I’ve always got something free to give away’.”
*And it’s important to note here that with every promotion Lucyanne does, she gets it out there in as many ways as she can to maximise her response. It’s on her answer machine, in her shop window, in her monthly newsletter, it’s posted to her existing client base, dropped in letterboxes and much more. She takes MASSIVE action!
“I now spend about one to two hours a day on marketing as it keeps me all hyped up and excited ready for the next promotion. I plan to triple my turn over and work more on the business than in the business. I could do marketing full time. I love it.”
by Greg Milner | Nov 19, 2009 | Marketing Superstars
Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’
Huh? Well, I guess if people in those places don’t buy things/eat/wash their hair/live in houses/drive cars….maybe marketing a salon business ‘my’ way’ wouldn’t work. I know nothing about Tipperary, Ireland, but presumably it is populated by people who respond to my kind of salon & spa marketing. At least, that’s what Ann Marie Ryan has discovered:
“Hi Greg,
This is Ann Marie Ryan in Tipperary Town,I joined the Inner Circle program and got the kit from you in July, prior to getting the kit I had been sending a new client letter, but only one, I never followed it up with any more.
And, like hundreds of other IC members around the world, Ann Marie’s response from her
direct mail has improved dramatically.
Here’s what’s instructive: never, ever waste your money on one-shot mail. It doesn’t even nick ’em on the way by. If you want impact and response, you must have repetition. And if you ‘can’t be bothered’ with multi-step mailing, you deserve your lack of success.
Sporadically I had sent letters to clients that had not been in the salon for some months, but I was never very confident about doing this. Since September I have got a bit braver in my marketing through your constant contact via email & the website.
I started a newsletter, November was my 3rd issue. I am getting a great response to this.
(Note for Members: there are several templates for simple single-sheet, double-sided newsletters in the Members Only ‘sealed section’ – just navigate to “Marketing to Existing Clients” and you’ll find them in there.)
For Christmas I am running with (a campaign I found in the Members Only ‘sealed section’) I did in May for Mothers Day, but didn’t know then how to promote it properly at that time.
My sales for September & October have seen an increase of 20% on the same months last year. November so far is 11% up on last year but we have also had different people on holidays totaling 3 weeks plus 2 members of staff out sick over the course of the last 4 weeks. One girl is on crutches & the other hurt her back, ‘I used to think hairdressing was a safe profession’.
I now have the guts to go ahead with the ideas and templates you guys are constantly sending my way. Here’s to a great Christmas for all:-)
‘Go n’eiri an bothar leat’ (may the road rise with you)
Ann Marie
Hearty congratulations to Ann Marie. Until the Global Financial Crisis, Ireland was one of the ‘tiger’ economies of Europe, and then sank into one of the worst recessions anywhere in the world. But, like other Members, Ann Marie discovered that with the right marketing tools, salons and spas can create their own economies, virtually independent of the wider economy. Best wishes to all our Members in the UK and Ireland.
