by Greg Milner | Nov 17, 2009 | Marketing Superstars
“…booked out till March 2010!”
IC member Joanne Hamley – booked out till March 2010 with many clients booked through to June.
Hair Salon Template Inner Circle Member of the Week: Joanne Hamley of Hair and Beauty 4U, NSW
Inner Circle member of 12 months Joanne Hamley of Hair & Beauty 4U in Loftus (southern Sydney) is jumping out of her skin.
(And it’s only partly because of the brand new car sitting in her driveway)
Joanne is one of those rare people who asks ‘how can this work for me’ rather than the majority who look for reasons why something won’t work. Her attitude is ‘it’s easier to seek forgiveness that it is to get permission in the first place.’ And it’s brought immense rewards for her salon business, as she details in this email just received:
“Hi there thanks for all the info. I’ve been really flat out, about to put on another senior stylist. I’m booked out to March next year and have clients booked up to June next year.
I’ve been with you now for 1 year, I know I wouldn’t have done so well if it was not for your on-going help.
Joanne’s new car – thanks to a stunning turnaround in her salon in just 12 months.
Retail sales are unreal – some months we’ve doubled, some months we’ve tripled compared with 12 months ago and average client spend has more than tripled.
I now have my salon as hair and beauty not just hairdressing and I just received my brand new Holden Captiva LX model Car (WHAT RECESSION!!)
I just had another 10% price increase, Also 2 months ago implemented the cancellation fee – NO MORE NO SHOWS!
In the last year of the recession I have had a 35% price increase.
Anyway thanks again Greg.
by Greg Milner | Nov 11, 2009 | Increasing Retail Sales, Marketing Superstars
Hair Salon Web Template Marketing Superstars – Inner Circle Member of the Week Maria Mazis
There must be something in the water in Adelaide. For the second consecutive week our Inner Circle salon superstar comes from the City of Churches in South Australia.
Maria Mazis of Skintelligence, just a few blocks away from last week’s superstar Inner Circle member, Dina Matters of Contours Clinic, has discovered the incredible power of a monthly newsletter to deliver sales and profits.
Maria started sending a hard copy newsletter to her clients soon after joining the Inner Circle program in March and tweaking the easy-to-use newsletter templates she found in the Members Only ‘sealed section’.
Last month, her simple, two-page newsletter brought in no less than $10,000 in extra sales, thanks to a cleverly-designed Mini-Membership program she promoted to her database.
In addition to the $10,000 in Mini-Membership sales generated by the newsletter, Maria also promoted a clever ‘free facial’ campaign to the teenage daughters of her clients – an idea that generated another $400 in product sales; but more importantly these teenage girls are ‘prime’ candidates to become long-term clients. Smart.
I cannot stress enough the importance of a regular newsletter. Most business owners put it in the ‘too hard’ basket, unwilling to commit the resources and time necessary to implement and maintain it – and thus miss out on easy dollars from an eager client base just waiting to be asked to hand over their money.
by Greg Milner | Nov 3, 2009 | Marketing Superstars
Hair Salon Flyer Template For Inner Circle Member of the Week: 33 New Clients from a Single $540 ad
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small hair & beauty salon’s revenue by “about $1500 a week.”
And she’s taking my advice and acting on it: using multiple marketing channels, not relying on ONE individual ad or flyer template from the Toolkit, doing several simultaneously. She’s doing newspaper advertising to generate new clients, basic geographic marketing using mailbox flyers around the salon, text message marketing to fill chairs and treatment rooms via her existing database – in other words, lots of stuff.
And she’s already getting frustrated. “I wish I had more time just to do marketing,” says Leah, echoing a common sentiment among those in the beauty industry who suddenly discover the thrill of getting results from ‘my’ kind of targetted, copy-intensive direct response marketing, as against the kind of marketing most in the salon industry do, which is basically throwing mud against the wall and hoping.
Example: Leah ran one of the ads out of the Toolkit in the local paper last week, cost $540, contained a great value-ad offer (the ‘LA Glam package’) and drew no fewer than 33 new clients, spending roughly $3,300.
But that’s far from the end of the story – Leah says each client is worth an average of $2,000 in a full year, so do the sums; $2,000 X 33 = $66,000 in potential new business over a full year. From an ad costing $540.
by Greg Milner | Oct 20, 2009 | Marketing Superstars, The Smell of Success
Yvette Hayes of Access to Beauty in Coogee, NSW – husband Sean threw in his job as a carpenter, became a full time salon marketer, and it shows in their salon’s sudden surge in results
Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty
The Carpenter who turned into a Salon Marketer
It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes.
Sean was swinging a hammer for a living when he and wife Yvette, owner of Access to Beauty in Sydney, attended a Road to Riches salon marketing seminar just over a year ago.
As Sean writes this week, they were going broke… so he threw in his job as a carpenter, turned himself into a salon marketer, and the results were stunning, judging by these figures…
“This is the first time I’ve written to you and I just wanted to say a big ‘thank you’ to all your team at Worldwide for the marketing tools and ongoing education you supply, its great to be in the Inner Circle.
We have had our salon since November 2003 and it has been a struggle, I won’t lie. We signed up for the Inner Circle program in Sydney, August ’08 because we needed to do something dramatic or we would just have to sell the business as we were going backwards.
At the time I was working as a carpenter and Yvette was working evenings and Saturdays in the salon. We have two beautiful sons age 1 and 3, hence the reason for Yvette’s short hours but as much as we tried to implement as many of the ideas, we never really had the time to do it justice, but the few campaigns that we did (from the Toolkit) went very well so we were confident the marketing worked.
The tax man was calling and things were looking pretty grim, around June of this year things came to a head, my work was drying up due to the recession and our salon coordinator told us she was leaving, but every cloud has a silver lining as they say.
We decided to take a massive gamble and I stopped work and Yvette went back into the salon full time, (I know, you say the owner should get off the tools but Yvette loves what she does). This allowed me to fully immerse myself in the Toolkit and the marketing on the days our boys are in day care, and Yvette to take over the reins in the salon. I now understand that we are in the marketing business not just the beauty therapy business!
We are now beginning to reap the rewards of the direct response marketing and all the other strategies that we have in place, Queen of Referrals, ‘Raise the Dead’ campaign to get old clients back, A-Frame marketing, Email marketing to name but a few.
I just wanted to give you some figures I’ve just been looking at over the last quarter which I’m very happy about.
(What recession??)
|
2008 |
2009 |
| July |
$19,261 |
$32,379 |
| August |
21,754 |
30,417 |
| September |
23,815 |
39,873 |
| TOTAL |
64,830 |
102,669 |
|
|
|
And now to top it off and take a few more steps forward we are just in the final proofing stages of our new price list which obviously has had an average 10% price increase across the board, so the next quarter will be even more impressive.
I’m now in a fantastic position that I get to spend heaps more time with our kids, finally we can see the light at the end of the tunnel and are very confident with the tools and education we have that the next year will be our best when we fully implement
All the marketing on a consistent basis so once again THANK YOU.
Sean.
Here’s where Sean and Yvette’s salon is located:
View Larger Map
Just goes to show what ACTION can achieve. Congratulations to you both for making a DECISION, and acting on it.
by Greg Milner | Oct 15, 2009 | Marketing Superstars, The Smell of Success
Donnah King (second from right) and staff at Envy in Coffs Harbour, NSW. “600 new clients in 6 months from using Toolkit-style marketing…”
Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King
Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it.
“Blacked out windows, purple everywhere… it was awful. The two remaining staff were sitting around doing nothing – because there were no customers coming in, not surprisingly – so I set about renovating. Two weeks later I got a flyer in the mail about your Road to Riches seminar in Sydney.
‘I took the senior stylist down with me, more as a treat for her than anything. We sat in on the seminar, and I thought ‘right’ let’s give this a go’, joined the Inner Circle program and got our Toolkit, and things changed from that very moment.”
Donnah went back to Coffs Harbour, and immediately started using the templates in the kit. With spectacular results.
“I forgot to tell you about the direct marketing campaign we have just done which produced 41 new clients from 65 postcards handed out in 2 days. They are the $25 gift vouchers. My staff thought I was crazy giving these away but to their amazement over 70% of the people using them bought product valued at over $40 & booked in for another appointment as well. 🙂
by Greg Milner | Oct 1, 2009 | Marketing Superstars
Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys
How Just 3 Promotions Brought in an EXTRA $15,047 in August
IC member and Toolkit owner Cathy Davys is a believer in simultaneous, sustained action for bigger sales and more clients, and she’s certainly delivering those results, from what she tells us in an email today.
Cathy drove three separate marketing campaigns in August costing a total of $1,892 for a total return of over $15,000 – that’s a Return on Investment of nearly 8 to 1.
“We ran an Unlimited Foils deal – with a poster in the window an ad in the Capital Times – the price was $139 and we sold forty seven packages for a total return of $6,533.
“We also sent out a ‘Best Massage in Town’ offer by email to 608 clients who’d had massages here previously, and sold 66 of those @ $99…for a total of $6,534.
“Plus we pulled in another $1,980 with an ad for a Winter Retreat package for $99, selling 20 of those. So all in all, a pretty good month, $15,047 in extra sales over and above normal trading.
“A HUGE thank you to WSM – we are up for an industry award for top marketing salon, will know on Sunday at an awards presentation.
I joined Worldwide Salon Marketing 2 years ago, I love marketing and seeing results.
Since joining we have used theToolkit, New client letters, Raise the Dead letters, Queen of Referrals, Gave away $120 worth of $10 vouchers for the opening of our NEW Salon March 2008. We do a pre-pay which we call the Platinum club and the Platinum Plus. We were doing this before, and of course the Hollywood woman (series of flyers), for both hair and beauty.
Cathy and her team at their Wellington (NZ) salon
We have two salons of which I have just franchised one. They are both Hair and Beauty which is our point of difference. I love women to feel pampered and relaxed in a fun environment and we do a lot of cross marketing and up selling between the two.
In the flag ship store we have a team of 20. I have always loved Marketing but with the Toolkit and a large team to keep motivated and busy, the Toolkit simplifies the process and when you follow it to the letter it always works.
Setting up the computer so you can track the returns is very important as is knowing and watching the cost of the marketing. The monthly CDs get played in the car and all the Member newsletters are in a folder and used at team meetings. This endorses the promotions and stops any negativity from tam members, this occasionally used to happen but doesn’t now as the team see the positive outcome of packaging services up. All it is, is doing what we already do but with added value.
I love having WSM as it saves time and is extremely cost effective.”
