by Greg Milner | Sep 2, 2009 | Blog
Salon Price List Template: WSM named among 100 Fastest Growing Companies
We’re delighted to reveal that – thanks to our many hundreds of Inner Circle member salons around the world – Worldwide Salon Marketing has been named by Business Review Weekly among Australia’s top 100 fastest growing small to medium companies.
With average annual revenue growth of over 48% over three years, WSM was 74th on the list of the ‘Fast 100’ – in the worst economy the world has seen for 75 years.
(And aside from our Members, it’s in no small part due to a VERY dedicated and talented team here at head office, as well as our representatives in NZ and the USA)
The recognition is even sweeter, coming as it does after a horrible economic year. But it shows what can be achieved when you set out to do nothing but help salon and spa owners actually make some real money and start to pay themselves what they’re worth.
We’ve certainly come a long way since co-founder Jill Groves and I sat down in a spare room in my house five years ago and created the company from scratch.
The BRW Fast 100 issue hit the newsstands on October 29.
by Greg Milner | Aug 26, 2009 | Marketing Superstars, New Zealand
Salon Template Superstars – Inner Circle Member of the Week, Jaye Clark – New Zealand
The Mailbox drop that cost $161 and brought in $8811 in service plus retail
Jaye Clark from Synergy Vitality Spa in Tauranga joined the Inner Circle program in June 2009 and has hit the ground running. Jaye has owned her already successful salon for 7 years now and like many salon owners when they first join our program she was a bit skeptical as she had used other programs in the past that hadn’t worked. Needless to say, after using the tools and techniques in the Essential Salon Owners Marketing Toolkit™, Jaye is a Worldwide Salon Marketing convert…
“I joined Worldwide Salon Marketing mid June 2009. The support and mentoring has been wonderful.
I believed I was pretty organized with my marketing, but the 100’s of marketing strategies and templates available through Worldwide Salon Marketing has been inspirational. The regular email contact and reminders just keeps me motivated.
The Inner Circle membership allows me to see and hear other Salons ideas and great outcomes, once again, really inspirational.
I am getting great results, an example being the $99 facial packages. We have put out 250 flyers per week for six weeks with the great offer and booked 89 packages from it, producing $8811.00 plus retail sales. I printed 2500 flyers for $161.00. 1500 flyers have been delivered.”
When I first spoke with Jaye, she was very clear about what her goals were. She knew how much she wanted her average client spend up, she knew exactly how many new clients she wanted and within what time frame she wanted all this to happen. This goal setting is part of the key to her success. Instead of saying, ‘I want more clients and I want more money’ she has actually put specific figures on these goals so she can visualise it, measure it and achieve it. We’re thrilled to report that she is well on her way to surpassing these goals, so soon we can re-assess and make new goals.
Congratulations Jaye on being our Worldwide Salon Marketing New Zealand member of the week!
by Greg Milner | Aug 5, 2009 | Marketing Superstars
Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK – thanks to the Toolkit her salon is ‘going strong while all around my competitors are closing down’
Long-term Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK, reports on outstanding results from a recent promotion sent out to her clients via her regular monthly newsletter.
Click here to see Davina’s salon on a map.
“I’m not normally one to send you results really, to be honest the Toolkit has made things so busy here, it’s finding the time. However, on this occasion, I’m really surprised by the results that I just had to let you and perhaps the skeptics out there know about it.
“So far we have had bookings for 27 of this offer* and at £40 each that amounts to £1080, then so far we have sold £285 of product, out of the 27 we still have 12 in the diary to do, so the product sales haven’t finished there.
“This offer went out with our newsletter, it went on the web site, and in salon via posters, and to be honest I know I could have done more, as in sent sms etc but you know what? I didn’t need to. I’m so chuffed with this, and to be honest a good few salons are closing their doors around me at the moment. Yet we are still going strong.
“Thanks for the Toolkit, I wish I had the time for the coaching calls, it’s my mission to get off the tools this year so hopefully that will come soon. Kind regards, Davina.”
I’m always harping on about taking massive, rapid action, and it doesn’t get much more rapid than brand new Inner Circle member Wendy Wills. Wendy only joined the program and received her Essential Salon Owner’s Marketing Toolkit™ at the Road to Riches seminar in Perth last week – and was already redesigning her marketing on the plane home to Geraldton that afternoon.
New IC member Wendy Wills of Wendy Lee’s Body Revival in Geraldton, Western Australia – re-wrote her newspaper ad on the flight home with excellent results
“First of all I’d like to say that making the decision to attend the seminar was probably the best business decision I’ve made so far. I learned so much from the Road to Riches seminar that It motivated me to come back to my salon and start work on promoting it straight away.
“I had 6 weeks of Advertisements pre-booked to run in our local newspaper here in Geraldton and had already run 4 of these ads before I came to the seminar with no great response…I’d had just 5 responses from 4 ads with no repeat clients so far.
“The deadline for my fifth ad was the Thursday after the seminar so I decided to change the ad completely and use the steps I had learned for creating a direct response ad. The ad was only a two column or just slightly bigger than a business card so I wasn’t sure how it was going to go but I thought I couldn’t lose anything at this point. I used the time I had on my 1 hour flight home from Perth to re-write the ad.
“The advertisement was in Friday’s newspaper and by Friday lunch time we had two calls and all together we got 4 calls in the first 24 hours. So we got about the same response out of that one ad as we did from a whole month worth of ads previous to this.”
Here is the lesson in this: rapid, decisive, persistent action beats almost anything else, including over-analysis, procrastination, intelligence, training, education and all manner of other excuses for not doing anything. And it works across all businesses- hair salon, day spa, tanning salon, right down to the corner store nail bar. But it helps to have the right tools, rather than having to re-invent the wheel, so…
by Greg Milner | Jul 22, 2009 | New Zealand, The Smell of Success
 |
| Caroline Martelli (2nd from right) and staff at Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand |
Salon Marketing Ideas That Made This Salon Superstars – Inner Circle Member of the Week: Caroline Martelli
Congratulations to Inner Circle member Caroline Martelli of Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand for a cracker of a result from an advertorial layout in her local paper this week.
Caroline joined the Inner Circle program in June and one of the first things that she said to me after joining the program was “Chris, I am going to be your best member ever!”
And if her first month in the program is anything to go by, she is certainly keeping her word. You see Caroline is a perfect example of someone who takes massive action. She has a great attitude, has implemented numerous techniques from the Essential Salon Owner’s Marketing Toolkit™, found out what works best for her salon and has seen her business thriving in just the few weeks the doors have been open.
Caroline ran a combination editorial and ad in her local Sunday paper and by the next day she had 14 new clients. Four days later she has now got a total of 24 new clients from that one ad, and they are still calling.
“I am totally gobsmacked,” says Caroline. The ad cost Caroline $450 to run and has so far brought her in over $2,300 in one week. If only 50% of those new clients become regular clients worth around $1500 per year each, then that will have increased Caroline’s annual turnover by $18,000…Not bad for a single promotion!!!
In addition to this Caroline has also booked in 26 clients (11 new and 15 existing) from a combination of ‘Raise the Dead’ letters (from the Toolkit), new client letters, a mail box drop, in salon promotions and much more. Keep up the great work Caroline!
Want the ad Caroline used? Log into the Members Only ‘sealed section’ and navigate to ‘Getting New Clients – Beauty’ and you’ll find it under July 23, ready to download.
New Zealand salon owners: if you want the kind of results Caroline is getting, call Chris Sanders in our Auckland office, 0800 029 668
by Greg Milner | Jun 29, 2009 | Blog
Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…
Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them.
No matter how good your business, no matter how much value you give, all businesses will lose customers from time to time, for all sorts of reasons. And the manner of that departure is a critical indicator of both the health of your business, and its future prospects.
Nothing gives us more delight here at Worldwide Salon Marketing as hearing that we have been instrumental in getting our Members into a position where they can sell their now-profitable businesses – instead of merely closing the doors and walking away, as so many are forced to do.
From Angeline and Andrew Griggs of Nails and Beauty with Attitude in Cairns, far north Queensland, a lovely letter to thank us for helping them realise their dream of business success:
“Andrew and I would just like to extend a warm North Queensland ‘Thank You’ for all your help and support over the last few years that we have been with you. It’s the end of an era for ‘Nails and Beauty with Attitude’, we have sold after 18 years and are looking forward to new adventures.
“We say goodbye for now and thank you for truly giving us the freedom to now do what we want to do. With many thoughts of gratefulness, from our family to yours, Andrew and Angeline Griggs.”
And from Maria Walsh, of Scentual Beauty Therapy in New South Wales, a beautifully-written letter describing her sorrow at having to leave the group for personal reasons, after taking her one-woman salon from a meagre $600 a week takings to more than $2,500 a week in less than a year…and still operating as a one-woman salon!
I have, with Maria’s permission, made her letter available here so you can read it in full (click on the pictures at left to enlarge them in a new window), but to paraphrase, “I learnt so much and you have given me a strength and boldness I never knew I had. In the beginning, I challenged the way some advertisements were worded (being a shy person!) but the response has been ‘That didn’t sound like you Maria but I would love to book this package because it sounds like just what I need!’ “
Of course, we also get a LOT of mail from Members thrilled to share their new-found success…and who wouldn’t leave the Inner Circle program for any reason.
Like Gail Smith, of Charmed Hair & Beauty in Morayfield, Queensland, who writes:
“…We are doing fantastic. 18 months on we have approx 1800 clients – growing by 15-20% per month. I joined the inner circle program in Oct 08 knowing I needed more information and inspiration and since then I haven’t looked back. My hair and beauty salon has grown consistently thanks to the marketing, my clients nag me about what promos are coming up and they are starting to pre pay just to make sure they don’t miss out.
 |
| Gail Smith of Charmed Hair & Beauty – growing by 20% per month thanks to Inner Circle membership |
“My salon target for the next financial year is over $500,000 and I am confident we will make it.
“When I first started using your type of marketing I had quite a few disappointments and failures and I will be the first to admit I fell on the old blame game – this just won’t work for my salon – its obviously just a bad idea, etc and one thing I learned is, that no matter what piece of marketing we’re given it can work, if you use it at the right time, to the right clients with value added offers that other salons would look at and say ‘no way am I giving that much away’.
“So I thank you, Greg and your wonderful team (had some great conversations with Jill and Jemma, too) you have helped me grow so much and I know I have still heaps more to learn – and share.”
IF YOU ARE NOT YET A MEMBER: If you do not yet have the done-for-you marketing tools, strategies, support, mentoring and continually-updated material that these and hundreds of other Members have used and are using to make their businesses successful, you are fighting your battle blindfolded with one arm tied behind your back.
