Salon Web Template: Do You Insist The World is Flat?

Salon Web Template: Do You Insist The World is Flat? If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you…

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Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month

Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also…

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Salon Template Superstars – Inner Circle Member of the Week, Jaye Clark – New Zealand

Salon Template Superstars – Inner Circle Member of the Week, Jaye Clark – New Zealand The Mailbox drop that cost $161 and brought in $8811 in service plus retail Jaye Clark from Synergy Vitality Spa in Tauranga joined the Inner Circle program in June 2009 and has hit the ground running.  Jaye has owned her…

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Salon Template Superstars – Inner Circle Member of the Week, Susan Vincent – USA

Salon Template Salon Superstars – Inner Circle Member of the Week, Susan Vincent – USA If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in…

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Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Salon Website Template: The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response   Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the…

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Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman

Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman  There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example. Lawyers and doctors – as anybody who’s ever dealt…

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Hair Salon Marketing Tips: When your competition copies you…

Hair Salon Marketing Tips: When your competition copies you… Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention.…

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Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…

Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…   Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them. No matter how good your business, no matter how much value you give, all businesses will lose customers from time…

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Beauty Salon Marketing Strategy: We get (lots of) mail…

Beauty Salon Marketing Strategy: We get (lots of) mail… Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your…

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Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!”

 Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!” Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work. But there’s nothing inherently good about ‘getting rich slow’ either. It’s always a mystery to…

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