Ann Marie Ryan of Hair Fx in Tipperary, Ireland – 20% increase in sales within weeks of signing up as an Inner Circle member
Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’
Huh? Well, I guess if people in those places don’t buy things/eat/wash their hair/live in houses/drive cars….maybe marketing a salon business ‘my’ way’ wouldn’t work. I know nothing about Tipperary, Ireland, but presumably it is populated by people who respond to my kind of salon & spa marketing. At least, that’s what Ann Marie Ryan has discovered:
“Hi Greg,
This is Ann Marie Ryan in Tipperary Town,I joined the Inner Circle program and got the kit from you in July, prior to getting the kit I had been sending a new client letter, but only one, I never followed it up with any more.
And, like hundreds of other IC members around the world, Ann Marie’s response from her direct mail has improved dramatically. Here’s what’s instructive: never, ever waste your money on one-shot mail. It doesn’t even nick ’em on the way by. If you want impact and response, you must have repetition. And if you ‘can’t be bothered’ with multi-step mailing, you deserve your lack of success.
Sporadically I had sent letters to clients that had not been in the salon for some months, but I was never very confident about doing this. Since September I have got a bit braver in my marketing through your constant contact via email & the website.
I started a newsletter, November was my 3rd issue. I am getting a great response to this.
(Note for Members: there are several templates for simple single-sheet, double-sided newsletters in the Members Only ‘sealed section’ – just navigate to “Marketing to Existing Clients” and you’ll find them in there.)
For Christmas I am running with (a campaign I found in the Members Only ‘sealed section’) I did in May for Mothers Day, but didn’t know then how to promote it properly at that time.
My sales for September & October have seen an increase of 20% on the same months last year. November so far is 11% up on last year but we have also had different people on holidays totaling 3 weeks plus 2 members of staff out sick over the course of the last 4 weeks. One girl is on crutches & the other hurt her back, ‘I used to think hairdressing was a safe profession’.
I now have the guts to go ahead with the ideas and templates you guys are constantly sending my way. Here’s to a great Christmas for all:-)
‘Go n’eiri an bothar leat’ (may the road rise with you)
Ann Marie
Hearty congratulations to Ann Marie. Until the Global Financial Crisis, Ireland was one of the ‘tiger’ economies of Europe, and then sank into one of the worst recessions anywhere in the world. But, like other Members, Ann Marie discovered that with the right marketing tools, salons and spas can create their own economies, virtually independent of the wider economy. Best wishes to all our Members in the UK and Ireland.
Free Salon Business Plan Template Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power
If there is one thing that salon owners are guilty of it’s not rewarding our existing clients enough! You know, those clients who have been coming to us for years if not decades, spending all their hard earned cash to make themselves look and feel amazing! We just assume that they would never betray us and go to another salon…
Far too frequently I hear salon owners say,
“Why would I offer this special package to my existing clients when they are already going to come in to the salon anyway and spend more than the package…”
It’s quite simple really…
If you don’t reward your existing LOYAL clients, they will eventually leave and go somewhere that does reward them!!!
Tracy Power – Woman Day Spa, Nelson NZ
So it was music to my ears today when I spoke with long term Inner Circle member Tracy Power of Woman Day Spa in Nelson, New Zealand. Last week Tracy emailed her clients a Christmas promotion she found in the Members Only ‘sealed section’ and followed the same format used by Michael Curtis of Blush Day Spa in Perth.
The phone immediately began to go crazy.
Within 2 hours of emailing the promotion Tracy had sold 50 vouchers making $6000. In fact, the promotion went so well that they ran out of gift vouchers and had to call the printer urgently to have more made!
“I couldn’t believe it, the phone was going so crazy I actually didn’t know what to do!!! Within 2 hours we had sold all our vouchers and yesterday we sold another $2000 worth.
We have told our clients that we will be releasing another 50 next week and I have already had one client request 20 x $50 vouchers.
Before I sent the email I was a bit worried that I would be giving away too many free vouchers, but when some of my clients came in to pick up their vouchers they were thanking me so much for the wonderful gift…they were just so happy and it made me realise that I need to reward them more often!
And of course some of the clients will give these vouchers to their friends for Christmas so I will get lots of new clients in January too!”
So far Tracy has made $8000 in early bird xmas voucher sales, from an email that cost her ZERO, ZILCH, NADA….Now that’s not a bad return on investment!
But more importantly, Tracy has made her existing clients feel incredibly special with this offer and she will reap the rewards from this in the months and years to come.
Well done Tracy for being our Salon Superstar of the week – You really deserve it…
Inner Circle member Leah Bobridge of Fresh Hair & Body in South Australia – copy-intensive Toolkit-style advertising producing an extra $1500 a week in sales.
Hair Salon Flyer Template For Inner Circle Member of the Week: 33 New Clients from a Single $540 ad
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small hair & beauty salon’s revenue by “about $1500 a week.”
And she’s taking my advice and acting on it: using multiple marketing channels, not relying on ONE individual ad or flyer template from the Toolkit, doing several simultaneously. She’s doing newspaper advertising to generate new clients, basic geographic marketing using mailbox flyers around the salon, text message marketing to fill chairs and treatment rooms via her existing database – in other words, lots of stuff.
And she’s already getting frustrated. “I wish I had more time just to do marketing,” says Leah, echoing a common sentiment among those in the beauty industry who suddenly discover the thrill of getting results from ‘my’ kind of targetted, copy-intensive direct response marketing, as against the kind of marketing most in the salon industry do, which is basically throwing mud against the wall and hoping.
Example: Leah ran one of the ads out of the Toolkit in the local paper last week, cost $540, contained a great value-ad offer (the ‘LA Glam package’) and drew no fewer than 33 new clients, spending roughly $3,300.
But that’s far from the end of the story – Leah says each client is worth an average of $2,000 in a full year, so do the sums; $2,000 X 33 = $66,000 in potential new business over a full year. From an ad costing $540.
FREE audio recording – Listen in as USA Members describe how their businesses have thrived in the recession
If your salon business is suffering, on the brink of closing the doors, barely able to find the rent – you’re not alone. More than a hundred US salons are closing every day.
While the Australian economy has weathered the economic storm better than any other country in the western world, the US has been among the hardest hit.
And yet…and yet, all over the USA, there ARE salons and spas that are thriving, despite the economy. How can that be? Simple – they have the right tools to bring customers in the door.
These salon owners don’t reveal their success secrets to everybody
Listen in on this tele-seminar, recorded LIVE on Wednesday, October 21, 2009, as salon owners Mario Raia from Ethos in Vancouver, Washington, Susan Vincent from Body & Soul Day Spa in Staunton, Virginia, and Dr Tim & Kanna Reilly from Body Solutions in Scottsdale, Arizona detail the strategies they’ve used to grow their businesses by as much as ONE THOUSAND PERCENT – right in the middle of the worst economic downturn in 70 years….
If YOU want the kind of tools that Mario, Susan and Tim are using to generate serious CASH despite ‘the economy’, you should immediately apply to become a Member of the Worldwide Salon marketing Inner Circle program, including the world-famous Essential Salon Owner’s Marketing Toolkit®
Yvette Hayes of Access to Beauty in Coogee, NSW – husband Sean threw in his job as a carpenter, became a full time salon marketer, and it shows in their salon’s sudden surge in results
Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty
The Carpenter who turned into a Salon Marketer
It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes.
Sean was swinging a hammer for a living when he and wife Yvette, owner of Access to Beauty in Sydney, attended a Road to Riches salon marketing seminar just over a year ago.
As Sean writes this week, they were going broke… so he threw in his job as a carpenter, turned himself into a salon marketer, and the results were stunning, judging by these figures…
“This is the first time I’ve written to you and I just wanted to say a big ‘thank you’ to all your team at Worldwide for the marketing tools and ongoing education you supply, its great to be in the Inner Circle.
We have had our salon since November 2003 and it has been a struggle, I won’t lie. We signed up for the Inner Circle program in Sydney, August ’08 because we needed to do something dramatic or we would just have to sell the business as we were going backwards.
At the time I was working as a carpenter and Yvette was working evenings and Saturdays in the salon. We have two beautiful sons age 1 and 3, hence the reason for Yvette’s short hours but as much as we tried to implement as many of the ideas, we never really had the time to do it justice, but the few campaigns that we did (from the Toolkit) went very well so we were confident the marketing worked.
The tax man was calling and things were looking pretty grim, around June of this year things came to a head, my work was drying up due to the recession and our salon coordinator told us she was leaving, but every cloud has a silver lining as they say.
We decided to take a massive gamble and I stopped work and Yvette went back into the salon full time, (I know, you say the owner should get off the tools but Yvette loves what she does). This allowed me to fully immerse myself in the Toolkit and the marketing on the days our boys are in day care, and Yvette to take over the reins in the salon. I now understand that we are in the marketing business not just the beauty therapy business!
We are now beginning to reap the rewards of the direct response marketing and all the other strategies that we have in place, Queen of Referrals, ‘Raise the Dead’ campaign to get old clients back, A-Frame marketing, Email marketing to name but a few.
I just wanted to give you some figures I’ve just been looking at over the last quarter which I’m very happy about.
(What recession??)
2008
2009
July
$19,261
$32,379
August
21,754
30,417
September
23,815
39,873
TOTAL
64,830
102,669
And now to top it off and take a few more steps forward we are just in the final proofing stages of our new price list which obviously has had an average 10% price increase across the board, so the next quarter will be even more impressive.
I’m now in a fantastic position that I get to spend heaps more time with our kids, finally we can see the light at the end of the tunnel and are very confident with the tools and education we have that the next year will be our best when we fully implement
All the marketing on a consistent basis so once again THANK YOU.
Sean.
Here’s where Sean and Yvette’s salon is located: View Larger Map
Just goes to show what ACTION can achieve. Congratulations to you both for making a DECISION, and acting on it.
