by Greg Milner | Apr 29, 2013 | Australia, Blog, New Zealand
If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report.
Stop banging your head against a wall because there are solutions to the problem. In this 15-page in depth report you will find:
- The ‘You and Us – A Beautiful Partnership’ letter, laying down the ground rules and expectations between the salon and customer from the word ‘GO!’
- The actual words you and your staff can use to communicate your salons cancellation policy effectively and confidently to a customer.
- And some great advice on the best ways to remind your customers about their appointments so they don’t forget.
Plus the report also shares our complete findings from the survey.
And the report is already proving to be a HIT with salons who have read it so far, like Trish House from Esthetica in Dargaville, NZ…
“Hi Chris
I just want to say how much I appreciate the help with reducing No-Shows in our clinic. This is something I’ve been “meaning to get to” for ages but just haven’t sat down and nutted out a strategy for it. I finally got the facility for accepting credit card payment over the phone last month, and now with the report I have the impetous and direction to implement this policy properly once and for all!”
The No-show report is available now on the Salon Finder App website. To claim your FREE copy of the report it’s quite simple.
First, click here or visit www.salonfinderapp.com
Second, either register if it’s your first time here, or log back in if you are a returning user.
Third, once registered and logged in you will see the report on the left hand side of screen, you can click on it to download.
I hope this report goes someway to helping you reduce costly no-shows!
Chris D’Aguiar-Sanders
+64 9 476 1592
0800 029 668 (Within NZ)
P.s Industry groups Worldwide Salon Marketing, The Salon Staff Coach and Salon Finder App collaborated to bring you this ‘money-saving’ report.
P.p.s Click here to find out how you can join hundreds of other salon owners as Members of Worldwide Salon Marketing
by Greg Milner | Apr 26, 2013 | Australia, New Zealand
Stadiums, town halls, pubs. They’re your traditional music venues. But salons?
Well, for NZ singer-songwriter Chris Sanders, he is about to embark on what could be called the world’s most unique music tour ever. A tour of salons, and it’s all in the name of a good cause, women’s cancer support network ‘Look Good, Feel Better’.
The Six date ‘You Beauty Salon Tour’ starting on May 17, will see Chris perform songs from his debut EP ‘Home Away From Home’ and material from his new album to be released later in 2013.
A veteran of over 1600 gigs, Chris (35) who has supported artists like Tim Finn, Dave Dobbyn and Anika Moa, will be donating ALL sales from his EP through iTunes to ‘Look Good, Feel Better’ throughout May.
Download this music and help it rank in the digital music charts and really raise awareness for these women who are living with cancer.
You can click here now to download songs from the EP ‘Home Away From Home’ with all money going to Look Good, Feel Better or click on the image below
All Sales of Chris’ EP ‘Home Away From Home’ will be donated to Look Good Feel Better, from now until May 31st 2013
With his other hat on, he is known within the salon business community as a ‘salon saviour’, having helped hundreds of salons from going out of business. Think Tabatha, minus the swearing…
“It made sense for me to combine my musical gift and connection with the salon industry, to help an organisation that supports women with cancer restore and enhance their appearance before and after treatment” says Chris. “And as a former salon owner, I saw first hand how a good doll up can help the self esteem and confidence of our clients who were battling cancer.”
In addition to Chris donating all his iTunes sales, each salon on the tour is running an Exclusive Customer VIP night with fund raising activities, hair and beauty demos, special one night only offers and giveaways.
And Salon Finder iPhone & iPad app will also be donating 10c from every download of its FREE app throughout May as well.
Since 1992 Look Good Feel Better has run beauty workshops for New Zealand women to help them cope with the physical side effects of cancer treatment, such as drying flaking skin, hair loss and pigmentation changes, and will help more than 3000 women in 2013.
“We are incredibly excited to be a part of this very unique salon music tour and we really encourage people to download Chris’ music and attend one of the ‘You Beauty Tour’ events to help build awareness of our cause” says Look Good, Feel Better General Manager Yvonne Brownlie. “It means more women will find out about the support that is available to them or a friend who is dealing with cancer”.
Click here to download the EP ‘Home Away From Home’ NOW with ALL sales going to Look Good Feel Better
Or scan the QR code below to download now
TOUR DATES:
May 17 – Gloss Beauty Boutique, Matamata
May 23 – DeFontein (Ladies Night), Mission Bay, Auckland
May 24 – Vital Results Skin & Body, Tauranga
May 25 – Depost (Ladies Night), Mt Eden, Auckland
May 29 – Face & Body, Titirangi, Auckland
May 31 – Body Divine, Kerikeri
Follow the tour on Facebook https://www.facebook.com/groups/chrissandersmusic/
Or on Twitter www.twitter.com/@salonapps
For more information contact Chris Sanders on +64 9 476 1592 or email chris@worldwidesalonmarketing.com
by Greg Milner | Apr 24, 2013 | Featured, Newsletter marketing, Website Marketing
Download a FREE sample of articles from the Salon & Spa Beauty Bank here!
Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t blame most hair stylists, beauty therapists or salon owners for throwing their hands in the air and groaning “I don’t know how to write an article!”
Let’s face it – you’re not trained as a writer; you’re trained to cut hair, do skin treatments, massages or nails. So it seems almost perverse that with the explosion in new media in the past few years, the need for the written word to promote a salon business is bigger than it’s ever been.
Websites require regular, frequent updates (blog posts) to keep them fresh and ranking highly in the search engines. Social media – like Facebook fan pages – need daily status updates to keep fans interested and responsive. Emails need interesting content, newsletters need articles containing news, not just product or service pitches.
It’s a LOT of work. More than most busy hair & beauty professionals can commit to, even if they had the skills to turn out an article that’s both interesting, compelling, and conveys the right message – over and over again.
The Salon & Spa Beauty Bank – at last, an online resource of done-for-you articles for hair & beauty salons to use in their own newsletters, emails, blog posts and status updates.
Thankfully, at last, there’s a solution.
Former spa owner (and long-time Worldwide Salon Marketing member) Susan Vincent of Staunton, Virginia realized the need for salons & spas to have ready access to a wide variety of done-for-you articles covering every imaginable hair or beauty-related issue, treatments, services, news and images. So Susan created the world’s first (and only) library of hundreds of articles, written precisely for the purpose of saving salon owners the agony and anxiety of having to create their own material for their websites, newsletters, emails and status updates.
For the very reasonable access fee of $97 a month – no contracts, you can leave whenever you like – Susan’s articles remove the pain of spending hours, days even, staring at a blank computer screen to research, gather material and put one laborious word after another. (Just think for a moment; what’s your time worth? Writing just one newsletter article or blog post a week might take you an hour of research and another hour of writing. Two hours a time, four times a month – 8 hours!)
In this interview, I asked Susan how she got the inspiration to start the Salon & Spa Beauty Bank.
[cf]Susan Vincent[/cf]
Download a FREE sample of articles from the Salon & Spa Beauty Bank here!
by Greg Milner | Apr 15, 2013 | Blog, Featured, New Zealand
There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action.
So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template, to run in her local paper using all the above marketing elements, she was excited about what results she would achieve.
But her excitement soon turned to anguish when the paper arrived in her letterbox only for her salon PHONE NUMBER to be missing of her ad. She checked the original and the phone number was there, but the paper had accidentally deleted it when converting the file to a PDF. The call to action was completely gone.
Now you’d expect the salon phone to be quiet as a mouse. Instead, what happened completely amazed and amused Lynette. Here’s what she emailed to me…
“I have sold 19 of the ‘out of order’ Mothers Day packages already!!! + when I saw the ad they had left off my contact details (somehow they had got deleted from bottom when converted to pdf) so they are going to run it again this week for free! Kinda cool that still got response from people without the number as they would have had to look it up.”
You see, what happened here was that the other parts of Lynette’s ad where so strong and enticing that people actually took the time to find her salon’s number in the phone book or on the net and call her to book. Her customers simply didn’t want to miss out on what was on offer. That’s pretty amazing and goes to show how incredibly effective and powerful the Worldwide Salon Marketing templates are, even when they are not used 100% right!!!
And there was one other thing that really made her ad stand out. She got the paper to print the ad upside down. Yes that’s right, upside down…except that bit was done on purpose.
WSM members can view the ad used by Lynette in the members website by clicking here now
Now I am not saying you should all leave your phone number off your ads from now on, but just imagine what would have happened if the phone number was on the ad!!! It will certainly be interesting to see how Lynette’s follow up ad goes with the phone number on it.
And Lynette went on to tell us how she had done in the last 12 months since joining Worldwide Salon Marketing…
“So happy just looked at figures up $4000 on last March!!! + I started WWSM end March last year so from 1 April to 31 March this year increased my turnover by 50% AMAZING!!! Sold $5000 more in vouchers as well =) Thanks so much for all your help really appreciate it! Lynette x”
Keep up the great work Lynette! And make sure the paper send you a proof next time!
If you want to achieve results like Lynette then call me now on ** *** **** (haha, just kiddin 09 476 1592) or email me chris@worldwidesalonmarketing.com – or if you prefer you can click here to fill out a contact form and we’ll be in touch within 24 hours.
Happy Marketing
Chris D’Aguiar-Sanders
09 476 1592
0800 029 668
by Greg Milner | Apr 10, 2013 | Featured, Marketing Superstars, The Smell of Success
Marnie Kallmeyer – WSM member 5 years – owner of Evoque Salon in Perth. “I bought a Jeep!”
Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown.
So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it up that morning from the dealer. “I wanted to show you that you were right,” she said. “I can’t thank you enough for everything Worldwide Salon Marketing has taught me about marketing & the salon business.”
(And for those salon owners who watch this and think ‘she must be working 80 hours a week’, take note: two months ago, Marnie broke her hand, putting her completely out of work. In the next two months, her salon’s turnover & profit hit new record highs!)
[cf]Marnie[/cf]
If you own a salon or spa and you’re struggling, fed up with not making enough money for yourself, then isn’t it time you took action?
Click here to find out how you can join Marnie and hundreds of other salon owners as Members of Worldwide Salon Marketing
