by Greg Milner | Mar 11, 2013 | Blog, New Zealand
Would you like to hold a hugely successful VIP night in your Salon?
Would you like to be part of one of the most unique Salon Events ever?
How would you like free media and publicity that you simply couldn’t pay for, let alone afford?
How would you like a salon FULL of happy customers and a till bursting with sales?
And how would you like ALL the marketing of this event designed and done-for-you?
It seems some salons are struggling to excite and attract new customers. In a world where most of your clients spend time on social media how do you ‘sell’ to them if all they want to do is be social? After long thought and brainstorming we realized that the trick is to get other people talking about you. LOTS of them! In this day and age PR (Public Relations) has just as much place in a small business as does traditional marketing.
So I came up with an idea…
The month of May just happens to be ‘NZ Music Month’ the time when we celebrate everything kiwi about music. So here’s my idea to get some good publicity for your salon.
You may or may not know that in my ‘other life’ outside of being director of Worldwide Salon Marketing I am a professional musician. I have played in excess of 1600 performances throughout NZ and have supported some NZ greats like Tim Finn (Crowded House), Dave Dobbyn, Anika Moa, Evermore and even had a single released on a NZ on Air Hit Disc with the likes of Neil Finn and the Top Twins!
But you don’t have to take my word for it, here’s what long time WSM member Lisa Van Dyk of Gloss Beauty Boutique in Matamata had to say… “What a great and fun idea to help salons get some positive publicity. Chris is a truly great performer, has an amazing voice and very talented on the guitar – in fact I got him to play at one of my events in the past, the crowd just loved him. When he told me about the salon tour I immediately said, book me in!!!”
So, in May I will embark on what some may call the MOST unique music tour ever!
And I’d like your salon to be part of that. A venue, no less!
The uniqueness of such an event – a ‘Salon Tour’ with a musician turned mentor and actress turned staff coach (yes, Rachael has another life too…) would in itself draw media attention. And the local/national media are screaming out for stories like this!
The event will be run as a VIP night (or day) in your salon and here’s what you will get:
- 45 min – 1hr acoustic set from Chris Sanders. The music will be a mixture or NZ classic songs and some of my own originals (non invasive easy listening music).
- Your choice of 45 minute makeup demo, 30 minute hair-up demo or 30 minute ‘Advances in Anti-aging’ presentation from re-knowned industry guru Rachael D’Aguiar (If you stock a makeup range then Rachael can use this range and help you make sales).
- We will also assist to MC the night.
To book or find out more details simply call us NOW on 0800 029 668 or email chris@worldwidesalonmarketing.com
You’ll get designed and written for you VIP night invites, tickets, mailer campaigns, posters, email campaigns, PR and media releases to local and national media and potentially (we hope) radio/TV interviews. What’s more we will create a video diary/documentary to be released after the tour and give your salon even more coverage!
And we will help you develop packages that you can sell on the night to make lots of money too!!!
If you are interested in being involved with the most unique tour ever then there are 2 package options available:
Package 1:
Includes performance from Chris Sanders, your choice of demo from Rachael D’Aguiar and assistance with MC at the event.
Investment: Base fee of $450 + gst
Ticket Fee: $30 per person ($15 to Us, $15 to your salon).
Package 2:
Includes performance from Chris Sanders and assistance with MC at the event.
Investment: Base fee of $300 + gst
Ticket Fee: $30 per person ($15 to Us, $15 to your salon).
To book or find out more details simply call us NOW on 0800 029 668 or email chris@worldwidesalonmarketing.com
This is a fantastic opportunity for you to not only get some publicity for your salon, but also to make some money through sales of packages and products at the VIP event, get some help from industry experts AND let your hair down a bit too!
AND AS A SPECIAL BONUS you will get a 1 hour one-on-one training session the next day from either myself or Rachael (marketing or staff coaching, your choice) to help you maximise the success from your event.
If you are interested then get back to us quickly to discuss dates. We have already booked in some dates with salons so would hate for you to miss out – we are only offering maximum 15 dates throughout May.
Here is a Calendar of when we will be in your area and what is still available.
May 1: Auckland (Opening Night Venue TBC)
May 2: Gloss Beauty Boutique, Matamata (BOOKED)
May 3-4: Tauranga & Bay of Plenty (Still available)
May 8-11: Central North Island, Hawkes Bay & Taranaki (Still available)
May 15-18: Wellington & Nelson (Still available)
May 22-25: Christchurch, Dunedin and Otago (Still available)
May 28-29: Auckland (Still available)
May 30: Xpertise Hairdressers, Kaikohe (BOOKED)
May 31: Body Divine, Kerikeri (Closing Night BOOKED!)
To book or find out more details simply call us NOW on 0800 029 668 or email chris@worldwidesalonmarketing.com
Looking forward to holding a a hugely successful VIP night in your salon soon!
Regards
Chris Sanders
09 476 1592
0800 029 668
by Greg Milner | Mar 4, 2013 | Blog, New Zealand
Its fair to say that many people, especially in the beauty industry, will have either heard of, or know, Margaret Walsh.
She’s the kind of salon owner with a very successful business that many of us aspire to and wish our salon could be ‘just like Marg’s.
She’ll probably kill me for saying this, but she’s been around a wee while and has helped many a budding young therapist and hair stylist to fulfill their dreams.
Last week I caught up with Marg and I saw first hand just how she supports her team, above and beyond what most people would see as ‘the call of duty’.
She had her staff gathered at her house for a team meeting and brought in a financial planning expert to help give advice to her team on how to manage their finances better. I made me think, if I were a therapist or stylist, I’d want Marg to be my boss!
And while Marg is busy concentrating on creating a 5 Star team and industry leaders of the future, as well as a highly successful hair and beauty salon in the Auckland suburb of Titirangi, she takes a lot of comfort in knowing that her salon marketing both online and offline is taken care off for her.
Margaret, who has been with Worldwide Salon Marketing for almost 3 years now, is a forward thinking salon owner who likes to stay a few steps ahead of her competitors. If something becomes available that Margaret sees as a good opportunity to market her business, she jumps at it!
Through Worldwide Salon Marketing, Margaret has access to some of the best marketing tools available to salons anywhere in the world, from done-for-you ads and templates (so she never has to stare at a blank computer screen wondering what to write), mentoring and support to help her plan her marketing in advance, websites and SEO so she completely dominates in Google searches in her area and an iPhone and Android app to keep those mobile savvy customers connected with her business.
Check out this video to hear what Margaret has to say about her experiences with Worldwide Salon Marketing, and some advice to salon owners looking to be the BEST in their town!
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If watching this video has made you think ‘I could do with some support like that’ give us a call (numbers at the top of this page) or click here to apply to join our My Social Salon program and we can help you become the best salon in your town…guaranteed! Just like Marg!
by Greg Milner | Feb 18, 2013 | Blog, New Zealand
It is with great excitement and pleasure that I announce Worldwide Salon Marketing NZ will be a principle sponsor of the NZ Beauty Awards on July 6 and more specifically of the newly created ‘Marketing Excellence’ Award. The Awards will be held at the Pullman Hotel & Resort, Auckland.
We believe that this new marketing award is a great addition to the current set of awards and brings focus to the importance of the business and marketing aspect in our industry, which is just as important as the service and technical side.
We love to support our industry and we very much view the Beauty Industry (both hair & beauty) as the ‘People’s Industry’. Helping our salons become stronger, in turn makes our communities become stronger – after-all, a salon is a place where people go to feel better about themselves and become part of a community.
The Marketing Excellence Award will be judged by an independent panel and is open to every Clinic, Spa, Day Spa, Resort Spa, Medi Spa and Salon in New Zealand (regardless of size, location or the number of staff) operating for two years or more with a fully qualified professional Therapist/s.
The winner of the Marketing Excellence Award will win a marketing package with a value of over $5,500 – more details to be announced in the next few weeks!
Click here to find out more and enter the Marketing Excellence Award now
Worldwide Salon Marketing NZ will also be at the NZ Beauty Expo & Business Summit, being held the same weekend as the awards. We’d love to see you there!
But for now, Click here to find out more and enter the Marketing Excellence Award now
Best of Luck
Chris D’Aguiar-Sanders
Director, Worldwide Salon Marketing NZ
0800 029 668
+64 9 476 1592
by Greg Milner | Feb 5, 2013 | Blog, The Right Mindset
Herb Kelleher, founder of Southwest Airlines. If the staff are happy, the customers are happy.
So you think you’ve got insurmountable problems with staff…staff who want everything for nothing, staff who don’t turn up, staff who ‘can’t sell’, staff who won’t work Wednesdays because their sister’s boyfriend’s band plays Tuesday nights?
And you have how many staff…two? Three? Maybe even a handful? Try keeping literally thousands of staff happy…so happy, in fact, they fall over themselves to get to work, refuse to leave, stay on for ten, twenty, thirty years!
Herb Kelleher had that ‘problem’. For those interested in how other business owners became – and remained – successful (and I can’t for the life of me imagine why anybody in business wouldn’t be interested in that) here’s a brief background, and some words of wisdom, from the man who founded Southwest Airlines more than 40 years ago, and turned it into one of the world’s most successful.
Southwest Airlines ad from 1981. No, you probably wouldn’t get away with it these days.
And that, in an industry that’s generated a litany of failures for decades.
Herb Kelleher founded Southwest Airlines in the late 1960s, concentrating on a few short-haul routes around Texas. For a few years it was a struggle. But Kelleher persisted, found ways to beat the established rivals on price, on service, on value-adds. And he’d pull almost any stunt to get the airline publicity. For several years the flight attendants’ uniform was hot pants – remember them? Try getting away with that in the oh-so-politically-correct 21st century.
But the thing that made Kelleher so successful wasn’t his eye for marketing, or his ‘business acumen’, or his ability with balance sheets.
It was his dedication to his staff – and by default, his customers.
Here are a few of the many pearls of business wisdom from one of the titans of the customer service industry:
“If the employees come first, then they’re happy…. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It’s not one of the enduring green mysteries of all time, it is just the way it works.”
“A company is stronger if it is bound by love rather than by fear.”
“We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA.”
“The core of our success. That’s the most difficult thing for a competitor to imitate. They can buy all the physical things. The things you can’t buy are dedication, devotion, loyalty—the feeling that you are participating in a crusade.”
“You can’t really be disciplined in what you do unless you are humble and open-minded. Humility breeds open-mindedness—and really, what we try to do is establish a clear and simple set of values that we understand. That simplifies things; that expedites things. It enables the extreme discipline I mentioned in describing our strategy. When an issue comes up, we don’t say we’re going to study it for two and a half years. We just say, ‘Southwest Airlines doesn’t do that. Maybe somebody else does, but we don’t.’ It greatly facilitates the operation of the company.”
And my favourite:
“We have a strategic plan. It’s called doing things.”
by Greg Milner | Jan 31, 2013 | Blog, Featured, Salon Events, The Smell of Success
Ashleigh Mills of Ashleigh Renea Hair & Beauty in Katanning, WA; massive action brought $6,000 in sales in a single afternoon
With a multicultural population of just 3,000 in the deep south-west of Western Australia, the little town of Katanning is hardly the centre of the hair & beauty universe.But for salon owner Ashleigh Mills, its a gold mine. Ashleigh has been a Worldwide Salon Marketing member since February 2010, actively and enthusiastically embracing – and implementing – everything we teach salons about direct response marketing, about salesmanship, about product packaging, down to the tiniest detail.
And she’s reaping the rewards.
In December 2012, her sales surpassed the previous December by a substantial $13,700. (In itself, more than many a country salon brings in in an entire month.)
Here’s how Ashleigh tells the story of her brilliant ‘massive action’ pre-Christmas campaign.
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Katanning, WA. Wheat, sheep and cattle country. Hardly hair & beauty heaven. But Ashleigh Mills has turned her salon into a solid business with the right attitude, and marketing tools that work.
There is a lesson here: with the right attitude, combined with the right tools (eg the marketing resources available to WSM member salons via the Million Dollar Members Website) you can defy the surrounding economy. In fact, ‘create your own economy’.
