by Greg Milner | Sep 4, 2014 | Advertising Tips, Blog, The Right Mindset, The Smell of Success
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I’ve taught a lot, written a lot about the enormous amount of ACTION required to make a real difference to a salon’s financial performance over time. It’s simply folly to rely on ONE thing to bring customers through the door. Success is doing a dozen different things – simultaneously, persistently, relentlessly.
Amber Clayton of Pearl of Beauty, Port Pirie, South Australia
Amber Clayton is a living example of this. In the back blocks of regional Port Pirie, South Australia – hardly a hub of economic prosperity – her beauty salon went from sales of $12,429 for the month of August 2013, to $21,764 for August this year…an increase of nearly $10,000.
But she didn’t do that by relying on merely email, or Facebook. Here’s a partial list of the marketing activity Amber undertakes as part of the normal operation of her business:
Newsletters – every month, written and posted in hard copy, as well as emailed. (From templates downloaded from the Members Only Resources Library)
Promotions via her Mobile App (built for her as part of her WSM membership)
Radio advertising – using the same direct response techniques applicable to all other media
Website leads – generated via her WSM-built website
Direct Mail – New Client letters and ‘Raise the Dead’ lost client letters downloaded from the Members Only Resources Library
In this video recorded via Skype, Amber details how she went from being a tiny, struggling salon in April this year when she joined WSM’s My Social Salon marketing & mentoring program, to being the busiest and most profitable salon in her town.
ATTENTION MEMBERS: download Amber’s successful promotions, posters, newsletters and client letters in the Members Only salon marketing Resources Library here.
NOT A MEMBER? Go here to find out how to get a 30-day Money Back Guaranteed Test Drive of the entire My Social Salon program, including the famous Essential Salon Owner’s Marketing Toolkit, one-on-one mentoring, hundreds of templates, done-for-you online marketing, a bonus Mobile Phone App and much more.
by Greg Milner | Sep 3, 2014 | Ads that Have Worked, Advertising Tips, Blog, Increasing Retail Sales
Myra’s new website, built as part of her Membership of My Social Salon (still being updated.)
Marketing a small, one-person salon in the suburbs can be a daunting, confusing experience. Tens of thousands of hair & beauty professionals start out this way, and most never break out of the ‘hobby’ mindset. But Hoppers Crossing (VIC) beauty specialist Myra Changtime isn’t one to limit herself to a hobby income, just because she’s operating from a home salon.
When Myra joined Worldwide Salon Marketing’s My Social Salon mentoring and marketing program in May 2014, she was struggling. “I was lucky to be doing $1,500 a week in treatments and retail,” she says.
But, in this video recording via Skype, Myra reveals how in just three months, her client visits, and turnover, have doubled.
[cf]myra[/cf]
Note to Members: log in to the Members Only Resources Library here to download the actual ad, in editable Word format, that Myra talks about in this video
NOT A MEMBER? Go here to find out how to get the same tools, templates, techniques and online systems that thousands of salons have used all over the world to boost sales.
by Greg Milner | Aug 7, 2014 | Advertising Tips, Featured, Getting Salon Clients Quickly, Increasing Retail Sales, Newsletter marketing, Selling Salon Products, The Right Mindset, The Smell of Success
Achieving a massive increase in salon sales isn’t actually all that difficult – IF you’re prepared to to take Massive Action.
At Labella Beautique in Rockhampton, Queensland, owners Deanne & Shenae joined Worldwide Salon Marketing’s My Social Salon program in late May 2014. Two months later, they’d quadrupled their sales with a concentrated marketing effort using easy offline and online marketing tools & templates downloaded from the Members Only ‘sealed section’ website.
Admittedly, they were coming off a low base – but if a young (8 months old) little salon in the back blocks of regional Queensland can do it, any salon can. Here’s how Deanne and Shenae describe their marketing breakthroughs…
[cf]Labella[/cf]
Labella Beautique is a Member of the My Social Salon marketing & mentoring program, the world’s most comprehensive, done-for-you, online and offline marketing system developed ONLY for salons and spas. Membership is strictly-limited and available only for those salon owners who want to be business owners, nor merely therapists or technicians.
by Greg Milner | Mar 7, 2014 | Advertising Tips, Blog, The Right Mindset
George Slater piloting the helicopter Google sent us. (Amazing what you can do with Photoshop!)
Next time you post a promotion on Facebook, or send an offer to your clients by email or SMS, take a moment to think about this:
“If the world’s biggest, richest, smartest internet marketing company (Google) thought that promoting its business purely online was THE answer, why would it send a helicopter – one that actually flies – to thousands of small business owners???”
ANSWER: because Google knows that anybody who says ‘social media is all I do or need to effectively market my business’ is DUMB.
In the Worldwide Salon Marketing office today we were delighted when our Director of Online, George Slater opened the mail and there, among all the usual, dreary bills, marketing flyers and other postman-delivered flotsam was a big, colorful box from Google. Inside, a real remote-control helicopter. (And, of course, an offer from Google to encourage us to spend money on Adwords, which we do anyway!)
So, for a bit of Friday Fun, George and a couple of our web developers Pash and Andrew took our new chopper for a fly around the office…
[cf]chopper[/cf]But here’s the lesson. Here’s what’s instructive about this little bit of fun:
When Google’s marketing message arrived, we were in the middle of a boardroom meeting with a group of serious businessmen. For 15 minutes, these MBA and CPA-qualified suits were absorbed by Google’s ‘helicopter marketing’ as they flew the little chopper around the office, bouncing it off the walls and ceiling and crashing it into each other, laughing uproariously.
And they read every word of the Adwords promotion that came with the toy ‘Trojan Horse’. The lesson is simple: don’t believe the ‘gurus’ who tell you that it’s ALL about digital marketing these days, that direct mail is dead. It’s not. It’s alive and very, very well. And if you learn how to use it even a tenth as effectively as Google, you’ll reap the benefits in more clients, spending more money with you, more often.
Want to discover how to really market your salon or spa effectively (both online and offline)? Here’s what Lords ‘n Lads Barbershop owner Jason Quarrell says about being a Member of the My Social Salon marketing & mentoring program. (Click here to find out how to get a 30-day Money Back Guaranteed Test Drive)
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by Greg Milner | Sep 4, 2013 | Advertising Tips, Blog
PPC or Pay Per Click advertising works. If it didn’t, Google wouldn’t have grown into one of the world’s biggest companies in less than a decade. It works for millions of small businesses all over the world.
If you’ve never tried it, here’s your chance. And we’ll set up the entire process for you, write your ad for you, monitor results for you, send you reports, ALL FOR FREE. All you have to do is call us at head office here at Worldwide Salon Marketing and we’ll do the rest.
Google is giving away free advertising. As a Google Engage Partner, we get to give away FIFTY $100 Google Adwords Gift Vouchers, first in, best dressed. It’s easy; all Google wants you do is spend $25 with them, and they’ll give you an extra $100 worth of clicks to your website.
Here’s How to Claim Your Gift Voucher
1. Call our Head Office in Perth on 08 9443 9327
2. Ask for George Slater.
SIMPLE AS THAT!
CALL 08 9443 9327 NOW
by Greg Milner | Jul 16, 2013 | Advertising Tips, Featured, The Smell of Success
A facial with snail slime? It’s generated a fortune in free publicity for one Tokyo salon
I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try to be all things to all people, you’ll never be anything of much value to anybody. Two examples of exactly that kind of ‘niche thinking’ leaped out at me from my newspaper this morning.
The first, from Japan, where one salon in central Tokyo has generated itself literally millions of dollars worth of publicity worldwide after a UK TV reporter tried out a new facial treatment – snail slime!
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As part of the salon’s “Celebrity Escargot Course” customers will get five minutes of snail therapy, along with massage and other facial treatments. The snails alone cost $106 – no doubt because they’re ‘organic’, surely a word that’s been re-invented as synonym for ‘expensive’.
The second example of clever niche salon marketing is from my own home town. Barber shops have been struggling for years against the rising tide of ‘unisex’ salons, but they’re fighting back – with the old-fashioned cut-throat razor.
As you’ll see from the article below (click to enlarge), these barber shops are – perhaps unwittingly, but fortunately – cashing in on the nostalgia market; a growing hankering for old-fashioned values, old-fashioned smells, ‘old’ technology – almost a revolt against the overwhelming glitz and bling of technology, speed, celebrity obsession and shiny new things.
So why am I telling you this? Hopefully, to get you thinking, planning, scheming, conniving, working to develop, exploit and cash in on your own niche, your own specialist area, your own small but lucrative area of expertise that can’t be found anywhere else, that can’t be commoditized.
One that can’t be compared on price alone with the me-too services offered by a dozen other salons within walking distance of your own.
NOTE: Niche products and niche marketing is the subject of an entire seminar session we’ll be conducting for Worldwide Salon Marketing member salons in Melbourne, Sydney and Brisbane later this year.
Worldwide Salon Marketing is THE place salon owners come to for expert advice, tools, strategies and done-for-you systems online and offline that make marketing your salon easy.
When you join WSM, you’re becoming a Member of the world’s most exclusive group of entrepreneurial salon & spa owners.
SPECIAL OFFER: Get the world famous Essential Salon Owner’s Marketing Toolkit when you sign up for My Social Salon, the ONLY complete, done-for-you web, mobile and ‘traditional’ marketing system for hair & beauty salons.
Click here to watch the free video.
