by Greg Milner | Sep 10, 2009 | Marketing Superstars
Bev Bowman & Rosemaree Jones of Beautique in Cooranbong, NSW – a $160,000 increase in sales in one year thanks to the Toolkit
Beauty Salon Template Inner Circle Member of the Week: $160,000 increase in one year
Bev Bowman of Beautique Beauty Medispa in Cooranbong, NSW writes:
“I have wanted to write to you for a while now to let you know how happy we are with your salon marketing program and our increased sales. We attended the Sydney conference in August 2008 so I thought it may be a good time to share how we have been going since we have had the program for 12 months now.
Firstly, a little background on our business, Rosemaree Gough Jones and I have been in this business for almost 30 years and have made plenty of mistakes etc along the way but also learned as well.
So what have we achieved? An increase of just under $160,000 since joining the program taking our sales up from $1.565mil to $1.725mil, and to see those figures makes you feel that it isn’t going to be too hard to take it up to the $2mil mark, our goal for the next year.
We have been involved in everything that we thought would help us grow and develop, from reading everything we could get our hands on, to attending seminars and using the services of a business coach (that was an extremely expensive exercise without the results but that’s another story). Just to make sure we were doing it right I even went to University to get a Masters in Business Administration, majoring in Marketing and guess what they taught me (yes pretty pictures etc) but nothing has got us the results that your program has.
Our new client letters that we sent out for August has already returned $5000 of sales, can’t wait to see how much this will be in a year’s time. So for our original investment of $8029 for the membership we have a return of $160,000. I definitely don’t know of any better investment than that!
I know you expect to have your members double their turnover in the first year (and if we had I would be writing this email from the Bahamas) but we had been sending out a lot of the direct mail already, birthday letters, new client letters, Raise the Dead, newsletters etc. So maybe we haven’t doubled, but the result we have achieved by changing the way we do a few things as per your program have been outstanding for us.
Not only has it increased sales it has got us thinking on a whole new level and I can’t wait to implement other parts of the program. You know we haven’t done any letter box drops or advertising yet in newspapers etc, all this has been achieved with our existing client base and implementing a few changes.
Looking forward to the 14th September in Sydney* see you there. Thanks again, Beverley Bowman.”
* Bev will be among the Inner Circle members participating in our Closed Door Mastermind session following Monday’s Road to Riches salon marketing seminar at the Novotel Brighton Beach Hotel in Sydney. And for Inner Circle members only, she’ll be my Special Guest, along with fellow IC member Gail Smith, on our next CD of the Month, to be recorded next Wednesday. Look out for the CD in your next IC Member’s Only newsletter.
(If YOU want the kind of results Beverley has achieved, you need to be a Member of the Inner Circle program, complete with your own edition of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completey risk free.)
by Greg Milner | Aug 26, 2009 | Marketing Superstars, New Zealand
Salon Template Superstars – Inner Circle Member of the Week, Jaye Clark – New Zealand
The Mailbox drop that cost $161 and brought in $8811 in service plus retail
Jaye Clark from Synergy Vitality Spa in Tauranga joined the Inner Circle program in June 2009 and has hit the ground running. Jaye has owned her already successful salon for 7 years now and like many salon owners when they first join our program she was a bit skeptical as she had used other programs in the past that hadn’t worked. Needless to say, after using the tools and techniques in the Essential Salon Owners Marketing Toolkit™, Jaye is a Worldwide Salon Marketing convert…
“I joined Worldwide Salon Marketing mid June 2009. The support and mentoring has been wonderful.
I believed I was pretty organized with my marketing, but the 100’s of marketing strategies and templates available through Worldwide Salon Marketing has been inspirational. The regular email contact and reminders just keeps me motivated.
The Inner Circle membership allows me to see and hear other Salons ideas and great outcomes, once again, really inspirational.
I am getting great results, an example being the $99 facial packages. We have put out 250 flyers per week for six weeks with the great offer and booked 89 packages from it, producing $8811.00 plus retail sales. I printed 2500 flyers for $161.00. 1500 flyers have been delivered.”
When I first spoke with Jaye, she was very clear about what her goals were. She knew how much she wanted her average client spend up, she knew exactly how many new clients she wanted and within what time frame she wanted all this to happen. This goal setting is part of the key to her success. Instead of saying, ‘I want more clients and I want more money’ she has actually put specific figures on these goals so she can visualise it, measure it and achieve it. We’re thrilled to report that she is well on her way to surpassing these goals, so soon we can re-assess and make new goals.
Congratulations Jaye on being our Worldwide Salon Marketing New Zealand member of the week!
by Greg Milner | Aug 19, 2009 | Blog, Marketing Superstars
Salon Template Salon Superstars – Inner Circle Member of the Week, Susan Vincent – USA
If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery.
Unlike the CEOs of big, fat companies bailed out by the taxpayer, Susan didn’t ‘know it all’ – she sought – and found – the money-making templates and tools in Worldwide Salon Marketing’s My Social Salon system, including the Essential Salon Owner’s Marketing Toolkit® and USED them:
“As of June 2009, with the recession in full force, we are still experiencing a 20% growth rate – we couldn’t be happier!”
Susan joined WSM and got her Toolkit nearly two years ago, and immediately embraced its no-nonsense style of direct marketing, advertising, salon/spa marketing plans and sales strategies. But importantly, she did it with a pulse, and used it as a spur to seek more knowledge about the whole world of direct response.
“Although the recession hasn’t hit us like it has in some parts of the US, the community here has embraced that (recession) mindset.
“This has created a very difficult environment for such a small spa. A couple of years ago, a Dan Kennedy mentor of mine recommended that I start a print newsletter. He knew I was a writer and encouraged me to write about my life in the newsletter. I really thought he was nuts. After all, email was the rage.
“Why would anyone want to read a print newsletter? But more to the point, why would anyone want to read about my boring life? Turns out, he was spot on.
“A year after the newsletter’s debut, we grew 35%. Our clients raved about it. They loved the funny, inspirational stories I wrote, much to my surprise. But it wasn’t just that.
“I combined the newsletter stories with great offers. Worldwide Salon Marketing helped me to understand how to craft an offer and combine a killer guarantee to increase sales.”
In fact, so successful has Susan’s monthly newsletter proven to be for her spa, she’s about to launch a ‘done-for-you’ newsletter service for other beauty businesses. She’ll do almost all the writing for you, with a couple of gaps to use for your own offers, and all you’ll have to do is get it printed and mailed.
The fine details are being ironed out over the next few weeks. We’ll let you know when it’s ready to go.
by Greg Milner | Aug 5, 2009 | Marketing Superstars
Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK – thanks to the Toolkit her salon is ‘going strong while all around my competitors are closing down’
Long-term Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK, reports on outstanding results from a recent promotion sent out to her clients via her regular monthly newsletter.
Click here to see Davina’s salon on a map.
“I’m not normally one to send you results really, to be honest the Toolkit has made things so busy here, it’s finding the time. However, on this occasion, I’m really surprised by the results that I just had to let you and perhaps the skeptics out there know about it.
“So far we have had bookings for 27 of this offer* and at £40 each that amounts to £1080, then so far we have sold £285 of product, out of the 27 we still have 12 in the diary to do, so the product sales haven’t finished there.
“This offer went out with our newsletter, it went on the web site, and in salon via posters, and to be honest I know I could have done more, as in sent sms etc but you know what? I didn’t need to. I’m so chuffed with this, and to be honest a good few salons are closing their doors around me at the moment. Yet we are still going strong.
“Thanks for the Toolkit, I wish I had the time for the coaching calls, it’s my mission to get off the tools this year so hopefully that will come soon. Kind regards, Davina.”
I’m always harping on about taking massive, rapid action, and it doesn’t get much more rapid than brand new Inner Circle member Wendy Wills. Wendy only joined the program and received her Essential Salon Owner’s Marketing Toolkit™ at the Road to Riches seminar in Perth last week – and was already redesigning her marketing on the plane home to Geraldton that afternoon.
New IC member Wendy Wills of Wendy Lee’s Body Revival in Geraldton, Western Australia – re-wrote her newspaper ad on the flight home with excellent results
“First of all I’d like to say that making the decision to attend the seminar was probably the best business decision I’ve made so far. I learned so much from the Road to Riches seminar that It motivated me to come back to my salon and start work on promoting it straight away.
“I had 6 weeks of Advertisements pre-booked to run in our local newspaper here in Geraldton and had already run 4 of these ads before I came to the seminar with no great response…I’d had just 5 responses from 4 ads with no repeat clients so far.
“The deadline for my fifth ad was the Thursday after the seminar so I decided to change the ad completely and use the steps I had learned for creating a direct response ad. The ad was only a two column or just slightly bigger than a business card so I wasn’t sure how it was going to go but I thought I couldn’t lose anything at this point. I used the time I had on my 1 hour flight home from Perth to re-write the ad.
“The advertisement was in Friday’s newspaper and by Friday lunch time we had two calls and all together we got 4 calls in the first 24 hours. So we got about the same response out of that one ad as we did from a whole month worth of ads previous to this.”
Here is the lesson in this: rapid, decisive, persistent action beats almost anything else, including over-analysis, procrastination, intelligence, training, education and all manner of other excuses for not doing anything. And it works across all businesses- hair salon, day spa, tanning salon, right down to the corner store nail bar. But it helps to have the right tools, rather than having to re-invent the wheel, so…
