by Greg Milner | Sep 14, 2010 | Marketing Superstars, The Smell of Success
Inner Circle Premium member Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria – until a few months ago Danielle was a sole operator on ‘Struggle Street’. Business is now booming.
There’s an old quote of Dan Kennedy’s that keeps ringing in my ears.
“Do something. Be somebody. Be somewhere.”
It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘.
Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner Circle member salons all over the world.
One minute she was doing what she had always done, doing it the way she’d always done it – the hard way, slugging away at the beauty business one day at a time, never really getting ahead, wondering if there really was a ‘magic pill’.
Then in July this year – just two months ago – she joined the Inner Circle program, got her Toolkit, immediately starting taking ACTION…and suddenly, as if a miracle, Things Began to Happen.
Which brings me to an admission:
There is no magic pill. The salon marketing & mentoring Inner Circle program, the Toolkit, the Members Only ‘sealed section’…. none of it is a ‘magic pill’.
But…what Danielle and so many others have discovered is that it does trigger great things. Great things happen in the hair and beauty business when these tools are combined with enthusiasm, an open mind, and a resolve to…think BIG, not small.
Danielle was tripping over her words with the excitement of it all when I spoke with her this morning. Click the play button and listen in.
But a warning: enthusiasm can be contagious!
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If you do NOT yet have the tools, the guidance and the on-going support that Danielle and so many other salons and spas around the world are enjoying, here’s your chance:
Click here to find out more about the program, how you can get your very own copy of the world-famous Essential Salon Owner’s Marketing Toolkit®, and start paying yourself what you are worth!
NOTE: Salon & spa owners in Australia, the USA, New Zealand and Canada are coached one-on-one by our own Direct Response Marketing experts in those countries. Salon & spa owners in the UK, Ireland and Europe are coached and supported by our head office in Australia, while we seek appropriate representation in that part of the world.
Here’s where Danielle’s salon is located:
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by Greg Milner | Aug 30, 2010 | Australia, The Smell of Success
IC member and salon owner Leah Bobridge of Fresh Hair & Body in South Australia – at just 21, a new house and a new Mercedes thanks to the Inner Circle program. Leah becomes one of our first Ambassadors, starting in 2011
Salon Client Information Sheet Template: Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing.
I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However, I wanted to inform you on a little bit about me.
I bought my salon “Fresh” in August 2008 at 19 years old. I received a lot of negativity from many people, but strived to become one of the best/most successful hair salons in South Australia. I joined the Inner Circle program not because we weren’t doing well, but to learn new ways of marketing and to get to know business owners in my industry.
In the 1st 3-4months of joining the program I was listed as Member of the Month which was quite pleasing, I have to say. Since then we have only continued to get better. I started off with 1 staff member and I now have 5. Even though sometimes staff can be difficult, I thoroughly enjoy their company and without them my business would not have grown to the capacity it has today.
(Thanks to WSM) my fiance Daniel and I have been able to buy an 1880 cottage in one of Adelaide’s most prestigious areas, plus we have just ordered a brand new 2010 C250 Mercedes Benz! I would never in my wildest dreams think that at 21 I would be able to not only buy my dream house but my dream car, too.
Success in marketing her salon has allowed Leah and her fiance Daniel to order a brand new Mercedes C250 saloon
April this year, I decided to put my marketing to the test and open up a Day Spa in the Adelaide Hills. From scratch I opened the doors starting with 1 full time therapist and myself only being able to work 2 days. It’s been 4 Months and we now have 2 Therapists and a Massage therapist and reaching high sales and retail sales. On the way to success already.
Almost every day I get business owners calling me up asking me how I did it, did I win the lottery? Can I help them? Along with recommendation of joining WSM I help them along and encourage them as much as possible.
I have lots of people asking me if I would be their business coach. Which got me thinking one night; I love helping people, I always have. I love training my staff and I love that they look up to me. I want to be a business coach/Lifestyle leader.
I know that most business coaches have had years of experience. But have they really? Were they once young and lost? Do they know how tough it really is out there? Or did they just do a University Degree in Business, get offered a job and took it!
From my experience, in my short amount of years of business, coaches need to have worked in the industry and know what results salon owners want!
So my question to you, Greg, is can you help me? I do believe that I owe it to WSM after helping me. This is where I want to go and this is where I am headed.”
Kindest Regards,
Leah Bobridge,
Fresh Hair & Body,
Salisbury, South Australia
by Greg Milner | Aug 10, 2010 | Australia, Canada, Salon Seminars, The Smell of Success
Ahmet and Selma Sadi of Answers4 Hair & Beauty in Narre Warren, Victoria…one of the first of 15 new salons to join the Inner Circle marketing & mentoring program and get their new Toolkit at the Salon Profit Secrets seminar at the Sofitel on Collins this week…
Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???
There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners.
This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & spas are told to use, and ‘my’ kind of Emotional Direct Response marketing, I put two ads on the screen side by side.
One was a typical, wasteful salon ad that failed every test in the Direct Response Marketing 101 handbook, and deservedly didn’t draw a single booking. The other was a typical ‘copy-intensive’ ad our Inner Circle members are familiar with – this one brought in 35 new clients in a single week.
But there was one in the crowd who wanted to argue.
“But your kind of marketing doesn’t look professional enough for my salon. I just couldn’t show that to my clients…”
Deanna Ristevski and Debbie Wardle of Maestro Hair in Point Cook
At least she spoke up. There were bound to be other doubters not game enough to show their hand. So I did my best under time pressures to explain why this salon owner’s opinion about her marketing just doesn’t matter. The only opinions that matter are those of the customers…and they vote with their credit cards.
The ONLY valid test of any ad or flyer is the return on investment it generates – not what it looks like, how well it strokes your ego, or how many glowing comments you get from friends or family.
That is NOT to say that all Direct Response marketing must, by its very nature, be ‘ugly’, copy-intensive, bereft of pictures, with no appealing visual features. Quite the opposite. Well-used photos or graphics can often increase an ad’s pulling power. But they must earn their right to occupy valuable and expensive advertising real estate. They must sell. Using pretty pictures or graphics for their own sake is an almost criminal waste of money.
Trish Rochetich and son Kristian of Take Off Waxing in Melbourne
I was wasting my breath – the naysayer in the room didn’t get it. Needless to say, she did not join the Inner Circle coaching program and leave with her Essential Salon Owner’s Marketing Toolkit tucked under her arm.
But 15 other Victorian salons did get it, especially when Inner Circle members like Mark Gibbs of Shellmark Hair Shack (18 months) and Kirsty Cuthbertson & Jasmine Dwyer of Adore Skin & Body Therapy (6 months) got up to do a ‘show and tell’ on their experiences.
Mark Gibbs reported his and wife Shelley’s salon had doubled their turnover in the past 18 months. Kirsty Cuthbertson reported her little two-person beauty salon’s takings for June 2010 were up by $15,000 over June the previous year.
Lina Rossi and Rebecca Naple of Vive La Belle Beauty in East Kew
Among the salons to join the program at the seminar…
Kristy Timms of Ren Skin Health in Geelong
Anita Kaine of Michindis in Mansfield
Kelly Inglis of Pure Skin Clinic in Belmont
Christine Palumbo of Take Off Waxing in North Melbourne
Debbie Wardle of Maestro Hair in Point Cook
Elva Vodanovich of Bio-Ger in St Kilda
Lina Rossi of Vive La Belle Beauty in East Kew
Selma Sadi of Answer 4 Hair & Beauty in Narre Warren
Andrea Martin of Lust for Hair in Forest Hill
Michelle Quarrell of Vanilah in Ballarat
Jacqui Chew of JC Unique in Mitcham
Deanna Hewitt of Academy Studio in Camberwell
Leanne Christie of Gossip Lane Hair Design in Park Orchards
Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???
There’s been flood of new members from all over the world in the past few weeks. In addition to this week’s Melbourne enrollments, we’ve welcomed from Canada:
Kirsty Cuthbertson and Jasmine Dwyer from Adore Skin & Body Therapy in Colac, Victoria. Members since February 2010, they’ve increase their takings 40% over 2009 since joining the Inner Circle marketing & mentoring program
Glennys Shouldice from Pure Hair Studio, Rita Singh of Ossia Salon & Spa, Nadine Bastien of Aphrodite’s Sanctuary, Vanessa Pagano of Mellennia Aesthetics Institute in Ontario, Dawn Fraser of Studio 324 Hair Salon, Janice Carr of Kismet Hair and Body and Andy Palitti of Avanti Hair Studio in British Columbia, as well as Deb McMillan from City Looks and Angela Ruiz of Lash Love / Love Nail Bar in Winnipeg, Manitoba.
From New Zealand we’d like to welcome Nicola Smith of NV Hair in Wanaka, Tania Dench of Wish Hair & Beauty in Papanui, Lauren Meacheam of Chillout Face and Body in Auckland, Kelley Leonard of Inspired By You in Whakatane, Monique Bright of Beauty Matters in Hamilton, Robyn Franich of Hair @ Matakana, and Charlotte Wenslick of Reaveal Beauty Therapy in Warkworth.
Costa Rica? Sure, Marc Langwieser of Arco Azul Salon & Spa in San Jose decided if ‘it’ works for the English speaking world, Spanish speakers might well respond to the same marketing stimuli too! His spa becomes our first member in Latin America.
All up since the beginning of the new financial year we’ve accepted 45 new salons in to the Inner Circle program.
by Greg Milner | Aug 5, 2010 | Canada, The Smell of Success
Talk about MASSIVE ACTION. This couple win the prize!
Andy and Silvia, of AVANTI HAIR STUDIO, in Surrey BC (Canada), were one of the first Canadian salons to enroll in the Inner Circle Premium program and get their marketing Toolkit when our Canadian office opened on July 1, and wasted no time putting it to work for them.
Within the first 10 days, they had implemented a mini membership campaign (straight out of the Toolkit) and brought in over $9,000!!!! Needless to say they were astounded, and have thrown themselves into action!
A Hollywood makeover flyer is ready to go to press as well as a Window poster to attract first time clients, and all this from a guy who just learned computers. According to Andy,
” If I can do it, anybody can do this”.
Andy has committed to spending dedicated time every week working on his marketing. Results speak for themselves.
by Greg Milner | May 31, 2010 | Australia, The Smell of Success
Salon Business Plan Template – got a tax bill to pay? Try THIS…
We’re often asked ‘will the your marketing program work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of (mostly men!) just 7,500 people:
“I have found that my best results for any promotions are to deliver my newsletter as a flyer. I do this once a month with my monthly specials and any other news etc that is going on in the salon.
So my April newsletter went out with (a special offer) plus the dates they were available and the terms and conditions that I have on them. I also had it on my chalkboard outside the shop and had flyers in store.
I then sent one more flyer as a reminder the week before the event.
I found that this was enough to get everyone talking about it and as we are a small town the message was out!!
They went on sale from Wednesday the 5th of May to Saturday the 8th of May, we finish at 2pm on Saturdays so I also wrote that in the newsletter too.
We did this offer for Christmas and had great results then so I was prepared to do it again, I found that we were busy right through January February and March which is usually the quiet times of the year and also found that when people come in with a voucher they are willing to spend more on other things or add more to the voucher, so my takings stayed the same and did not drop at all, also I have secured my customers for the next six months!! What more could I ask for!
The next three days were very busy selling the vouchers and we ended up selling $35,400 worth of vouchers in a town of 7,500 people, mainly male dominated I might add, as we are a mining town, I thought this was an amazing result.
Once again thankyou so much for your ideas help and encouragement Greg. It would not have been possible without you. Now I can pay my tax bill!!!”
by Greg Milner | May 28, 2010 | Australia, Marketing Superstars, The Smell of Success
Hair Salon Marketing Template Superstar: Message from a Doting Grandmother!
Now we’re being credited with creating babies!
At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well.
As Maureen Hardman writes, daughter and long-term Inner Circle member Cherie Underwood has been able to get married, start a family and work from home thanks to the success of direct response salon marketing she discovered in the WSM Inner Circle Marketing & Mentoring Program.
“When we purchased the salon nearly 3 years ago the old salon owner had implemented some of your strategies as she had hard copies of some of your marketing material, so at some stage she must have been a member.
“We know she had increased the business by about 25% in two years prior to her selling, due to an increase in her marketing strategies. Since joining WSM we have further increased our sales by at least another 25% by following your most recent ideas etc.
When we first purchased the business there were 2 additional full time staff (plus the owner) who had been there for a total of 9 years. They both left within 6 months, one opening up at home and taking about a quarter of the clients. (She left when Cherie returned from her honeymoon). Soon after this, with the help of the marketing templates in the Toolkit, birthday vouchers and fabulous offers, seen many of those clients return.
“We now also have someone on reception as inspired by WSM so we do not miss any calls, walk-ins etc (this is a must). The ex-employee is now working in a bar down the road (bitter sweet!). Because of this increase in sales we have put on an additional full time beauty therapist and Cherie has been able to start a family without any hesitation and will now predominantly work from home. Your stuff works and without it I may not have been blessed with a beautiful grandaughter!”
