by Greg Milner | Nov 11, 2010 | Marketing Superstars, The Smell of Success
IC member Lynette Rogers of LA Hair & Beauty in NSW – 100% growth in her salon in 6 months since getting her Toolkit
“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say 🙂 Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing 20% retail and 50% re-booking, getting there!!
Thank u thank u thank u!!! And there is still more and more and more to do!
(Oh I put on another full time senior hairdresser today, she starts tomorrow! OMG! That’s 7 staff and in a few more weeks another apprentice!! Thank you again for everything.)
I recently spoke to another salon owner at a Delorenzo conference, who had your program and she said she had not seen any results! I basically told her she was crazy and lazy and to open the damn thing up and get to work!! With my salon with over 100% increase since March, what a goose! I later heard her husband telling her off and she came later for more advise! Just wanted to let you know of that experience I had and how dumbfounded by the conversation I was…lol
All the best and keep up the great work.
xxoo
Lynette Rogers
PS: I’m going to get myself a nice new shiny car and go over to South Africa in the new year!! with all my success why not 🙂
LA Hair and Beauty
Shop 10 Tanilba Bay
Shopping Centre
Tanilba Bay NSW 2319″ntire system, including the Toolkit.
by Greg Milner | Nov 9, 2010 | Marketing Superstars, The Right Mindset, The Smell of Success
IC member Clare Cockell of The Reef in Kent, UK. Excitement breeds excitement…
Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy.
Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’
Well, don’t tell Inner Circle Premium member (4 years) Clare Cockell that. Clare, who owns The Reef in Maidstone, Kent, is living proof that there really is truth in the old saying about ‘shaking the tree and seeing what falls out…’
Read Clare’s email from last week, and watch the video below…
Hi Greg,
I hope you’re well?
Just thought I’d let you know about my recent marketing responses. We’ve just had the ‘Winter Warmer’ and a BOGOF (Buy One Get One Free) early bird Christmas gift voucher day…
The Winter Warmer was sent out in an email to our database of 2500 clients (approximately 500 people opened the email), sent by post to our top 200 clients and put on our website – so far we have had 56 bookings and I’m sure there will be more as it’s available until the end of November. So far that is £2,184 that we wouldn’t have taken!
Quite a few of the bookings were also from new people, or current clients bringing friends who hadn’t visited before, and a couple even rebooked to have it again a week later! All in all very good and we will definitely repeat it next year! the team is also buzzing as it’s keeping them busy and giving them something new to do and focus on.
We advertised our buy one get one free Xmas voucher day in the local paper, again sent it to out top 200 clients, put a poster and balloons in the window, gave out approx 500 leaflets in town and sent out 2 emails to our database of clients (with approximately 500 people opening the first email, 394 opening the second with 170 people clicking through to our website to see what vouchers would be available).
On the day there was a great atmosphere! We sold approximately £9,000 worth of BOGOF vouchers online and in salon (I don’t know exact numbers as it only ended 17 hours ago and I haven’t added it all up to the exact amount yet).
We had some new customers bought vouchers, lots bought for people who have never been to us, a couple of people popped in for treatments from us being out leafleting, the salon was busy so more people stopped to look while passing or came in, and word of mouth was great (one guy came in and said I hear you’ve got buy on get one free vouchers today, I want to get some for my mums birthday in December, when he found out they weren’t valid until after Christmas he paid for 2 at full price!). Again the team loved helping organize and it kept everyone motivated and excited!
We’ve also noticed because of these two promotions that our general normal priced bookings have increased, obviously because we got people talking and our name out there again. If you want to look at the emails sent, let me know.
Thank you for the regular emails, for keeping me motivated and my mind ticking!
Have a great weekend (I know I will!)
Clare
Clare Cockell
Spa Manager
The Reef
22 Gabriels Hill
Maidstone
Kent ME15 6JG
www.thereefsalonandspa.com
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by Greg Milner | Nov 4, 2010 | Canada, The Smell of Success
I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy.
Robert Amado (Canada) is finding inspiration and instant results as a Member of the Inner Circle Premium marketing & mentoring program
Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation and results he’s achieved since joining the program and receiving his Essential Salon Owner’s Marketing Toolkit® just a few months ago…
“GREG, there’s nothing like good icing on the cake!
I joined WSM in July of this year. It is a lot to absorb, especially just starting out as a business owner. (But then again you can only eat an elephant one bite at a time). The Toolkit has helped me tremendously and having the coach is great!
I have implemented the 99 dollar added value promo in a local magazine which was supposed to come out at the beginning of October but didn’t get distributed until mid October.
Since I put it out I’ve received 10 new clients. That’s a client per day since it went out and people are still inquiring, asking if there are any packages left! :).
The kicker is that I am going to put out a winter package soon and one of my staff said ‘don’t you think you should slow down?’
HA! So I made her a deal and said ‘sure, you can pay the bills and I will slow down!’ Also I have in the salon for clients to pre book their next 3 appointments and they can enter to win 100 dollars worth of hair services. And lastly the Queen of Referrals program works beautifully. I believe in no time I will be putting down the tools and the only tool I will need is the Toolkit! Greg, thank you for your knowledge. I’ve taken action and I’m working my way up to the massive!
Robert Amado
Amado Salon
Kleinburg ontario
www.amado.ca”
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by Greg Milner | Oct 5, 2010 | New Zealand, The Smell of Success
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive action taking attitude has made a world of difference to her business.
Heidi joined the Inner Circle program in the midst of a global recession (July 2009), but this didn’t stop her from growing her salon by over 40% and being so busy that she had to move to a new premises that was double the size of her previous spa!
Here’s an email I got from Heidi just yesterday….
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“After a full year of being involved in Worldwide Salon Marketing the results for our business speak for themselves. Whilst I had a good grasp of business and marketing options prior to becoming involved, Chris, Rachael and the team certainly made sure that I didn’t forget how important it is to ensure MASSIVE ACTION means MASSIVE RESULTS. I am now a firm believer in all wheels of the spoke.
Just over a year ago I had a profitable business that was making ends meet but certainly not a retirement plan. Being a busy Mum and a non beautician partner in the business I often neglected the marketing aspect of our business, focusing too much on the numbers at the other end. We had no trouble attracting and keeping clients but I knew we could do better, a lot better.
12 months later we have a brand new spa on Lambton Quay in Wellington, double the size of our previous spa, all paid for out of the increased turnover in our business. I would not have the courage to do this if I didn’t know of all the tools we could use that could generate us money.
We try everything and anything that WSM throws our way or we think can think of. Our Queen of Referrals competition run during 2010 (a version of the Queen of Referral program, but our Queens are competing for $1,000 of prizes by referring the most new clients and the most spend) has so far bought in over 200 new clients in 8 months whose first visits have spent over $10,000 let alone what they have spent after that. This doesn’t count referrals outside the Queens competition we run.
We have a monthly package deal that normally sells over 30 packages a month with add ons not discounts! We regularly do the Wellington Women’s package (our version of Hollywood women’s ? yes I like to put my own touch on everything!) and bring in 20 or so new clients when we do it. We sold over 100 of the packages on a voucher site when we ran it. 100 new clients in a day, $10,000 in a day – fantastic.
We put our karma cards on car window wipers outside the shop a free 30 minute service. The recipients of this love it and rave about how we have made their day. They refer their friends and we get more new clients. We use the yellow pages to advertise a package, not how pretty we look. Over the last 12 months we have had over 500 phone calls from our yellow pages ad (last year about 100). We display our packages everywhere , have a montly newsletter, weekly e-specials (always with add ons now not discounts). The only time I discount now is with our txt-a-deal days, whereby we may have a quiet day once in a while and then it is a discount to get them in the door today. Of course we don’t forget the basics, new client letters, raise the dead postcards, birthday vouchers, referral thank yous. These basics keep your current clients happy. Funny enough we recently moved from a $10 to a $20 birthday voucher and doubled the number we are getting back in the month, and a larger percentage of these back were clients we have not seen for a long time. At Christmas we wanted to up our retail sales so packaged together the retail products with free gift vouchers for treatments, this went down a treat. From December to February we always offer a deal for rebooking a free ad on service or product. We find if we can get the client 3 times monthly in a row then they won’t shop around elsewhere for a while.
Numbers wise, our turnover is up over 40% year on year, month on month. I have employed more staff and we are still growing. We have not gone backwards in over 15 months. I want to double over two years and we are on track for this to happen. Our staff love that they are more busy and have more $’s in their pay packets.
WSM is not an easy fix, it takes time and effort. I love the way it prompts me to think outside the square, I have some great ideas to implement in 2011 (2010’s move took up too much of my time!) and can’t wait to see what happens with my business.
By the way, this year I have had two overseas holidays, won another trip overseas (karma coming back to get me!), spent more quality time with my kids and have felt a lot happier about where I and the business is heading. However I never lose sight of the customer, our most important asset and whilst I know I can get new clients easily I still look after our current clients with quality, friendly service with value added services for them as well. They love it and complain to us if they are not getting enough deals or promotions like last month, which was our best ever and contained no promotions other than our monthly special as we were too busy all our rooms busy all the time. Now if only I could find some quality staff to expand!!”
Cheers, Heidi
by Greg Milner | Sep 28, 2010 | Australia, The Right Mindset, The Smell of Success
Inner Circle member Amy Mitchell with baby Macy – a sudden rush of new clients thanks to ‘niche’ marketing
Old marketing saying: “There are riches in niches.”
Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like Inner Circle member Amy Mitchell (1 year member).
Amy owns a business focusing on massage. Read on to see how business took off when she took my advice and focused on a small, well-defined niche market; mothers-to-be.
Inner Circle member Amy Mitchell ‘gets’ it – and is reaping the benefits.
“I’m just really excited and wanted to share some positive feedback with you in regards to the system. When I signed up I definitely was umming and ahhhhing about the system because I was only doing just straight massage. I have been a member for about 8 or 9 months now and have tried to do what I can to use the system to value add where I can and it has brought some success- nothing sensational- UNTIL NOW!
When I FIRST spoke to you, you suggested going hard in the pregnancy market. So I did.
I’ve opened my doors two weeks ago with Australia’s first pregnancy day spa. I’m nearly falling over because I popped a crappy A-Frame sign out the front with a cheap laminated sign I can use a white board marker on to change daily which cost me a total of $80- popped on a teaser variation of the Hollywood Woman Package and I have just sold $1000 of vouchers in last few hours alone. That’s 10 new clients within a matter of hours….. HOLY MOTHER OF GOD!!!
I also tried the Buy 1 Get 1 Free Gift Voucher Offer which produced a minimum of 55 new clients and just over $12,000 income that I otherwise would not have received upfront. Definitely helpful in beginning stages of business.
I am so happy now because I can fully utilise the system now and value add the hell out of everything.
I’ve got another coaching call with Annette which is great because honestly my marketing effort prior to open day was piss poor (due to seriously tight time restraints) but I’m hoping I can with Annette’s help create a huge buzz for an Open Day or something similar.
Anyway- thank you for what I’ve had in the last 9 months which has been good… but now THANK YOU for what I can use now which is nothing short of GREAT!!!!
Amy Mitchell, Panache Massage
PS: Just thought I’d let you know- another 24 hour period in which I spent two hours doing a couple of marketing activities and another $6500 to the bank account. I haven’t even scratched the surface yet, and it’s paying big time… so excited I can’t sleep.
Check out Amy’s website here: http://www.pregnancydayspa.com.au/
by Greg Milner | Sep 20, 2010 | Canada, Marketing Superstars, The Smell of Success
Galen & Kristy Gower of Kristy’s Salon in Halifax, Nova Scotia. Even a hurricane hasn’t stopped her marketing her salon
Kristy Gower of Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm!
Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board, she had already…..wait for it…sent out 790 newsletters, had a change of season ad ready to go to print and the birthday letters sent out….How’s that for Massive Action!
Oh, and did I mention that they were bracing to be hit by hurricane Earl by Saturday? Small inconvenience. All this and she hadn’t even received her toolkit yet.
As luck would have it UPS came through and delivered her kit before EARL roared through Nova Scotia on Saturday, allowing her to hunker down and devour the toolkit by Monday.
Fortunately for Kristy and husband Galen their house and salon survived with no damage (last hurricane a tree fell through their house)
By Monday, her first coaching call, she had 2 Hollywood flyers, one for new guests and one for existing, along with a new stylist sales letter ready for print!
By Wednesday, only one week after joining, she had with the help of her mum hand delivered over 200 flyers around her neighborhood, and was starting to see results!
In Kristy’s words “ full steam ahead….it appears to be working”.
One week, one hurricane, one determined woman, willing to take MASSIVE ACTION that not even the force of nature could stop!
Here’s how Kristy tells it:
“I decided to take a leap and join the ‘Inner Circle’, not really ‘getting’ what it was all about, but I had watched the videos and listened to the testimonials and thought ‘what did I have to lose?’
Nothing…so I signed up, and immediately after being selected as a member I checked out the Members Only section and right away I ‘got it’!
The concept, the templates the philosophy behind this model of marketing, it just makes complete sense, so I downloaded the templates from the web and got started. That first night, I had a flyer, birthday vouchers and a newsletter done and sent all before I received my Toolkit (3 days later) and my first coaching call!
And all this in the middle of being hit with a hurricane!..skipping ahead to day 19..feels like we’ve been at this like pros forever, it’s so easy and fun! We’ve developed a schedule that fits our needs and constantly send out new client letters every week, hundreds of flyers, birthday vouchers and we’re getting our second news letter ready to send out.
I’m not an expert on the computer, that’s the great part, you are walked through every step of the way and the follow up coaching calls round out the whole package…in 19 calendar days (of course some of these we are closed) we’ve had 39 new clients, 9 booked the flyer offer but most upgraded to higher revenue services, many have pe-booked already.
Our birthday vouchers have been such a hit, one guest had tears in her eyes as she spent her voucher because she had never received anything like that in the mail before and it touched her heart that we cared about her birthday!
Catherine, my coach, has reminded me that it’s about making a connection and keeping that constant connection with our clients.
I have been in this industry for 22 years and have been apart of many mentoring and business building bootcamps but never have we executed anything so easily with such immediate, massive results in such a short time! I wish I’d joined sooner…
Kristy Gower Master Stylist (Instructor)
Master Aesthetician (Instructor)
Makeup Artist (Instructor)
Salon Owner
Cosmetology Board Director
Here’s where Kristy’s salon is located – see where ALL our members are located here.
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