[VIDEO] How to check your salon’s website images are set up the right way

[VIDEO] How to check your salon’s website images are set up the right way

Feel free to comment below if you find this post useful:-) 

In my previous video, I showed you why it’s important to ‘optimize’ the photos on your Google Business Listing.

(If you missed that video, it’s here.)

And in the post before that, an easy way to get more reviews on your Google Business Listing.

(That video is here if you missed it.)

In this video, how to check that your lovely looking website is also doing its job – in other words, getting in front of people searching for the services you sell!

One of the key ways to help Google help your website up to the top of search results is making sure your photos are ‘optimized’ for best results.

It’s something that few website developers pay any attention to.

But it’s a vital part of what’s called Search Engine Optimization, or SEO.

(You’ve heard of that, right? It’s the dark and detailed art of making sure people find you, ahead of your competitors.)

Take a look, and once you’ve watched this video, do a check on your own website.

Want a FREE “Health Check” of your website and Google Business Listing? Just fill in the form below, we’ll do the complete audit for you, and send your report within 48 hours, complete with suggestions on how to improve your ranking, get more leads, and make more sales…

Related Posts

Voice Search: Getting Your Salon Business Found on Google

Voice Search: Getting Your Salon Business Found on Google

VIDEO BELOW: How to capitalize on the move to Voice Search in 2020You've done it yourself, right? You've picked up your phone, and demanded something like "Hey Siri (or her Android equivalent), find me a seafood restaurant nearby..." Thanks to smart phones, and...

What is a new client REALLY worth to your salon?

What is a new client REALLY worth to your salon?

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer...

5 (FREE) Ways to Instantly Boost Salon Sales

5 (FREE) Ways to Instantly Boost Salon Sales

Marnie here, Sometimes it seems that no matter how hard you work, your sales figures have flatlined, right? Yep, I know the feeling! But I discovered that by just 'tweaking' a handful of processes, my sales literally jumped overnight...and kept going up. So here are...

Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook?  You are not alone. Thousands of business owners are overwhelmed with the options.  Let alone the technology itself.  So I've recorded this short video to explain the differences. Watch this before you spend...

[VIDEO] Want your salon business on top of Google? Try THIS…

[VIDEO] Want your salon business on top of Google? Try THIS…

For any local business like a salon or spa, the most valuable online real estate you can have is a position in the “Three Pack” of Google listings under the map.

These businesses get more than 90% of the phone calls and website visits:

Smart salon owners (like our Member salon, Allura in Berwick, Victoria) know that being in the Three Pack isn’t just the luck of the draw, it’s about setting up your Google Business Listing (GBL) with just as much love and care as you might put into your own website. 

In this video, watch as I show you just one of those ‘love and care’ processes – tweaking the pictures before you upload them to your Google listing. 

Comment below if you need help with this. 

And here’s a bonus – fill in the form below and our team of digital marketing specialists will give you a detailed Website & Google Business Listing Health Check for your business (a $245 value – FREE!) 

Related Posts

Voice Search: Getting Your Salon Business Found on Google

Voice Search: Getting Your Salon Business Found on Google

VIDEO BELOW: How to capitalize on the move to Voice Search in 2020You've done it yourself, right? You've picked up your phone, and demanded something like "Hey Siri (or her Android equivalent), find me a seafood restaurant nearby..." Thanks to smart phones, and...

What is a new client REALLY worth to your salon?

What is a new client REALLY worth to your salon?

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer...

5 (FREE) Ways to Instantly Boost Salon Sales

5 (FREE) Ways to Instantly Boost Salon Sales

Marnie here, Sometimes it seems that no matter how hard you work, your sales figures have flatlined, right? Yep, I know the feeling! But I discovered that by just 'tweaking' a handful of processes, my sales literally jumped overnight...and kept going up. So here are...

Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook?  You are not alone. Thousands of business owners are overwhelmed with the options.  Let alone the technology itself.  So I've recorded this short video to explain the differences. Watch this before you spend...

Voice Search: Getting Your Salon Business Found on Google

Voice Search: Getting Your Salon Business Found on Google

VIDEO BELOW: How to capitalize on the move to Voice Search in 2020

You’ve done it yourself, right?

You’ve picked up your phone, and demanded something like “Hey Siri (or her Android equivalent), find me a seafood restaurant nearby…”

Thanks to smart phones, and gadgets like Amazon’s Alexa, and Google Home, 2020 is the year that voice search will start taking over from ‘old-fashioned’ practises like typing in a search term using a keyboard.

And that has huge implications for how your salon or spa business is going to be found in Google searches from now on.

You already know that unless you’re found on the first page of Google searches, you may as well not exist.

Well, the coming voice search boom is beginning to up-end many of the ‘rules’ that govern how businesses appear in search results.

Here’s a short grab from a live Q&A session with some of our Client Attraction System salon members as our former Director of Online, George Slater explains how all businesses will have to update their online presence for voice search…

(Members can watch a recording of the whole webinar here.)

Related Posts

Voice Search: Getting Your Salon Business Found on Google

Voice Search: Getting Your Salon Business Found on Google

VIDEO BELOW: How to capitalize on the move to Voice Search in 2020You've done it yourself, right? You've picked up your phone, and demanded something like "Hey Siri (or her Android equivalent), find me a seafood restaurant nearby..." Thanks to smart phones, and...

What is a new client REALLY worth to your salon?

What is a new client REALLY worth to your salon?

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer...

5 (FREE) Ways to Instantly Boost Salon Sales

5 (FREE) Ways to Instantly Boost Salon Sales

Marnie here, Sometimes it seems that no matter how hard you work, your sales figures have flatlined, right? Yep, I know the feeling! But I discovered that by just 'tweaking' a handful of processes, my sales literally jumped overnight...and kept going up. So here are...

Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook?  You are not alone. Thousands of business owners are overwhelmed with the options.  Let alone the technology itself.  So I've recorded this short video to explain the differences. Watch this before you spend...

What is a new client REALLY worth to your salon?

What is a new client REALLY worth to your salon?

It always surprises me how little so many salon owners know about their own businesses.

Particularly, some absolutely crucial numbers. I almost always get a bemused silence when I ask a salon owner for one vital piece of information.
“How much is an average customer worth to you in say, a year?”
It’s a question that goes back to an old saying in marketing:
“Most business owners see the purpose of getting a customer is to make a sale. Smart business owners realize the purpose of making a sale is to get a customer.”
Most salon owners fall into the former category. We can, with reasonable accuracy, figure out the size of a per-visit spend by an average client, but few seem to have made the connection between the one-off sale, and the concept of “Lifetime Client Value.”
Do you know what an average customer is worth to you in a year?
Really??? Because if you don’t, you’re fighting a losing battle wearing a blindfold, with both arms tied behind your back.
My question about ‘lifetime value’ versus one-off sale value is usually met with a blank silence because most seem to look no further than next week’s appointments, let alone next year.
Yet, when you know such a crucial business ‘key performance indicator’, you can see your database of client records in a completely different light.
Looking at your list of ‘missing in action’ clients suddenly becomes an exercise lit by flashing dollar signs.
Imagine this: of your entire database of say 1,000 client records, you discover that only 300 of them are so-called ‘active’ customers.
That is, with a reasonable degree of accuracy, you can be pretty confident that in any two month period you’ll see all of them.
Here’s where many owners of service businesses tie themselves up in an ever-tightening knot. Instead of ‘mining’ that database for gold nuggets, they ignore it, and focus frantically on finding ‘new’ clients – an expensive, time-consuming and often frustrating exercise.
So let’s do some numbers. Say you have 500 clients you haven’t seen for three months or more.
In all honesty, if you haven’t seen someone in three months or more, they’re either dead – there’s not much you can do about that – or they’re so ‘cold’ as to be barely registering a pulse.
But…and here’s the major difference between these people and all the brand new clients you spend every waking hour trying to attract – you have their contact details. (Well, you do, don’t you…don’t you???)
Even the most haphazardly-organised salon collects mobile numbers.
Some might even have email addresses.
And the really serious business owners, those who treat their salon as a proper business, rather than a mere job – or worse, a hobby – have meticulously built a comprehensive database containing not only phone numbers and emails, but real, actual, old-fashioned physical mailing addresses.
Back to the numbers.
Let’s say you’ve done your numbers – if you’ve read this far, your fingers should have been dancing over your calculator well before now – and you’ve worked out that a regular, long-term client is worth at least $1,000 to you in a year.
If you were to send a compelling offer to those 500 former or one-time-only clients, using a combination of media (phone, email, hard-copy letter), and that offer resulted in say, 30 of those 500 re-visiting the salon to redeem that offer…
…and you were able to turn 20 of those 30 into regular, long-term clients, guess what? By that single, well-executed marketing campaign, you’ve just given your business an annual income injection of…
$20,000!
 
And what if you were to repeat this exercise say, three times a year?
(And here’s a thought: next time a new customer walks through your front door, are you going to see $150 stamped on her forehead…or $1,000 stamped on her forehead? Makes a big difference in how you view and treat each new visitor, doesn’t it!)
There is overwhelming evidence that this process produces results.
For years, I and our Member salons have been using a famous sequence of client letters now known as the “Rupert the Dog” series, in combination with SMS and email follow-up, to ‘Raise the Dead’ from among their lost-client database.
In the UK, Hannah McEnteggart is a typical example:
The letters Hannah is talking about are exactly the same ones I’ve used for years….they’re not the ONLY client-retrieval tools you could be using, but they are incredibly effective!

If you want that kind of marketing power, it’s all in the Client Attraction System – click on the image below and I’ll see you on the other side:-) 

5 (FREE) Ways to Instantly Boost Salon Sales

5 (FREE) Ways to Instantly Boost Salon Sales

Marnie here,

Sometimes it seems that no matter how hard you work, your sales figures have flatlined, right?

Yep, I know the feeling!

But I discovered that by just ‘tweaking’ a handful of processes, my sales literally jumped overnight…and kept going up.

So here are my FIVE tested, proven strategies I used, and still use today, to wring every last potential dollar from my business. I call them my Sales Power Strategies.

(And they don’t cost a cent either!)

Power Strategy #1.) Your Phone Message

Not many salons have a dedicated, full-time receptionist. (Although the value of somebody like that can’t be denied…take a look at this video:-)

And when you’re busy, you often just can’t get to the phone, so calls will often go through to voicemail. In my salon, I realised that was costing me a LOT of business. My voicemail message was something bland and boring, like “…sorry we can’t get to the phone, but please leave a message and we’ll call you right back…”

And of course, I’d get a lot of hangups. So I simply changed the message:

“Hi there, it’s Marnie here at (Name) salon, we can’t get to the phone right now, but don’t hang up because I’ve got something for you – a free $10 gift voucher as my way of saying we’re sorry we missed your call (smile!) Please leave your name and number and I’ll call you back as soon as we get a break!”

…and you know what happened? My rate of hangups dropped like a stone…and my intake of new clients went through the roof, just with that one simple trick!

2) Re-booking script.

If your rate of re-bookings is low, try this. I’ve found that using this script, religiously every time, increased my rate of re-booking enormously.

So, your client is about to pay for their service at the reception desk. Do you usually say something like “Would you like to re-book?”

The trouble with that is, you’re making the client think…most people have a lot going on in their heads, so the default answer to this question is “Um, no, I’ll call you…”

So I changed my approach. Instead of giving the client a “Yes” or “No” question (and they almost always say no) I changed the question to make it easier for them.

“Now, looking ahead a few weeks, I can fit you in on Tuesday the (date) at 10am, or Thursday the (date) at 3pm, which of those two times would suit you best?”

See the difference? It saves the client from having to think ahead, you’re already giving them a choice of only two answers, instead of a Yes or a No.

Just implementing this simple but powerful change dramatically increases my re-booking figures.

Power Strategy #3: The Product Offer

When my retail product sales dropped off, here’s what I would do…

Most salons stock a range of associated or complementary products – a shampoo, a conditioner and a treatment, for example. Or a range of skin care products.

I would look at my product range, do my sums, and set up a “buy two, get one free” offer. Individually, the three products might sell for say $30 each, with a 100% gross margin.
So, selling three of them for only $60, you’re giving away $15 of gross profit on the third bottle.

But I’ve never looked at it in terms of ‘losing’ $15. I look at it like this: I’m giving away $15 in profit I don’t currently have, to get a profit (on the other two bottles) I never would otherwise have got!

That one strategy alone would instantly increase my weekly product sales.

Power Strategy #4: Packaging Services.

There’s an entire day-long seminar in how to do this, but essentially it’s the practice of packaging up a suite of services, by adding value with services or treatments (or products) that cost you little or nothing to provide.

I learned how to do this in quite a sophisticated way by studying the detail in my marketing ‘bible’, the Simple Salon Marketing toolkit.

It works like this: let’s say you want to sell more of your ‘core’ services, like facials, or color ‘n cut services, or laser hair removal.

So instead of just selling “45 minute Facial – $100”, you add-on ‘extras’ that might cost you little or nothing to provide. Then, instead of merely calling it a facial, you “re-invent” the service with a new name, eg “The Scarlet Johansson Glamor Makeover” or similar.

Facial = boring.

Scarlet Johansson? Now that’s sexy!

There’s an entire detailed chapter on how to do this in Simple Salon Marketing, I thoroughly recommend you get this toolkit…by far the best selling salon marketing how-to available anywhere.

CHECK IT OUT HERE.

Power Strategy #5: The Queen of Referrals.
Yep, word of mouth is the best form of marketing you can do. But most salons take referrals passively – they don’t put much or any effort into generating referrals actively. (No system.)
In my salon, I took this straight out of Simple Salon Marketing. It’s called the Queen of Referrals program (fine detail in the Toolkit) but it works like this…
You pick say 20 of your very best (most valuable) clients. Each of them gets a book of 10 Gift Vouchers to give away to friends and family. The gift vouchers can be any value you like, but my advice is to make them as generous as possible.
Each time one of these vouchers is redeemed by one of their friends, they – your client – gets a credit to the same value.
I promote this by saying to my client, “Mary, I want to give you $500 worth of beauty treatments for free!” I find that certainly gets their attention:-)
Now, I know it takes confidence to implement some of these.

And sometimes, to gain that confidence, you need a little help.

So, here’s what you can do (If you’re quick!)

For a limited time, we’re offering a full thirty-minute one-on-one Fast Start Salon Marketing Stratety Session with either me, Worldwide founder Greg Milner or our Social Media specialist Samantha Buckley.

It’s only ONE DOLLAR, and you get to book your time and day live on our calendar.

Click the button below to book your session in….and be prepared to take a) Notes, and b) ACTION!

As soon as you book, you’ll get to choose a day and time with either me or one of my specialist advisers, Rich Salon Owner author Greg Milner or Social Media strategist Samantha Buckley

Talk soon:-) 

Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook? 

You are not alone. Thousands of business owners are overwhelmed with the options. 

Let alone the technology itself. 

So I’ve recorded this short video to explain the differences. Watch this before you spend any money on digital advertising!

Makes sense, right?

Call me or one of my specialist digital marketing team members if you’d like any kind of one-on-one help so you don’t throw money down the advertising toilet:

+61894439327

And here’s a freebie for you: complete the form below for a FREE (Value $245) comprehensive Website Health Check of your own online presence…