by Greg Milner | May 4, 2010 | Marketing Superstars, The Smell of Success
Inner Circle Premium member Sarkis Akle of Hair by Phd – dramatic increase in sales and new clients since upgrading from Lite
Salon Appointment Book Template Hair Salon Marketer of the Month: Check out these brilliant results
Sarkis Akle, owner of Hair by Phd in Parramatta, Sydney, only upgraded to the Premium program from Lite in February this year. The effects on his salon’s sales has been dramatic.
It’s a testament to the power of good salon marketing copy… and implementation.
Here’s what Sarkis says:
Got some figures that I would like to share with you guys.
These are based on a comparison between April 09 and April 10, keeping in mind in 09 we had record turnover for our business and we are not working off a small base.
1. Turn over up 16.5% from $62,926 to $73,346
2. Rebooking up 19.5%
3. New clients up 104%v – 95 new clients this April.
4. Total clients up 11.9%
5. Retail up 8%
6. My personal takings are down. All the growth has been with the staff.
7. Avg client sale is only up by $3.50, however with the amount of free services we have done it’s still pretty good.
8. We sold 25 of the $99 Mother’s day packages last week, just through in salon promotion.
Thanks to you guys, I am so pumped about my business. My dream is to pay all my debts off and finally be able to buy a home for my family.
Thanks Guys!
Hearing from salon owners like Sarkis is what makes my job the best in the world – giving people the tools, and the knowledge, to make more money for themselves.
Congratulations Sarkis. You’ve won a special WSM prize, it’s in the mail!
by Greg Milner | Feb 2, 2010 | The Right Mindset
Nail Salon Website Template From South Africa, a Salon Business That Defied the Odds…
“Thank you for your BRILLIANT BRILLIANT marketing!!!”
Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial upheaval, drugs, violence, you name it. South Africa was at the back of the queue when the Big Guy was passing around the Lucky Dip bucket.
South Africa’s Fairoza Tippens (middle) and staff – an amazing story of success against the odds
Fairoza Tippens hardly looks like a toughened, battle-hardened entrepreneur. But toughness is a mental thing. 18 months ago she left her country’s troubles behind her, flying 20 hours from Cape Town to Sydney just so she could attend one of our seminars – she was that desperate to get her hands on the Essential Salon Owner’s Marketing Toolkit® and join the Inner Circle program, even her country’s basket-case economy wasn’t going to stand in her way.
Last week came this amazing story of grit, determination and hard-won success in her salon business as a result of that do-or-die flight half way across the world…
Hi Greg,
Yes I know, I was supposed to call you last year already, but I was terribly busy with my new money-making Spa. (Firstly, let me apologize for the Susan Boyle comment, your article was hilarious and I couldn’t resist!!!!)
As you know I have moved my Salon into a Spa and into an upmarket area (targeting the least and last affected by a bad economy) and I’ve been on a roller-coaster all the way…
Greg, you will be pleased to know, since opening on the 30 October 2009 (I’ve been with the Inner Circle since September 2008), I was approached by (one of South Africa’s biggest companies) to put Spa-Bella in all 4 of their Wellness centers.
Brilliant, I thought…. I had two weeks to find staff, get organised and BREATHE as the launch was on the January 27… Within 2 1/2 months I have 5 (FIVE) Spas, little old me……
I could do NO pre-launch marketing and I needed to stand out from the other Beauty Service Provider ( who has been in the Centers for 6 years) on the day of the launch… but I knew she’d be doing the normal kind of ‘pretty’ marketing and clearly not Inner Circle-style stuff…. There were rules about colours to be used ( ‘NORMAL’ AGAIN), dress code and all the usual crap that goes with narrow minded marketing.
I have higher- end clients at my main Spa in Willowbridge and therefore attract beautiful , sophisticated higher- end therapists (and no, I do not employ them purely on their looks).
SSSOOOO …. I had asked a few of them to come ‘dressed to kill’ in black but still professional, got my staff of Spa-Bella at Blu (the company’s Wellness Centres are called BLU) to wear their designer suits, all wore skirts to diffrentiate between Spa-Bella Willowbridge and Spa-Bella Blu.
I obviously wore a blue cocktail dress!!!!! I got my product’s reps to give free Spray Tan, Waxing, massage etc to everyone that gave us their details, made bookings or met with Blu’s Therapists… the unsuspecting clients had to go through my medley of Healthy, Intelligent, Good-Looking, Sexy Therapists who gave out red Ferroro Roche® chocolates.
Our ” Grand Opening” offer was for R199 (199 Rand – about $US26) and as much verbal info the therapists could dish out…. Suffice to say, whoever walked into the exhibit saw my stand FIRST!!!!!
There was a problem, the other beauty spa was not impressed, as they looked and did the ‘normal’ and I felt there was a complaint on the horizon and thought maybe my Spa was going to be put out of the Centers. After a sleeplesss night , got a call from the Centre saying they needed to see me urgenly.. GRRR, I got there, with no make- up thinking they not impressed anyway, only to be told, they are so THRILLED to have me on board, all their staff are raving, and asking who or what we are, some men were itimidated but definately going to try us out…. The BIG boss himself sent word that he likes my ideas and hoped I stick around and be patient with them, they are trying !!!(hmmm… I need to twist their arm about me doing my own ‘Toolkit-style” marketing though)
As for Spa-Bella Willowbridge, I started implementing most of the marketing ( got challenged by staff but that didn’t deter me)…and in November and December we sold 479 packages @ R199. Xmas vouchers I still have to re-check but was over 100 sold (the R199 was more attractive)… this is besides other treatments booked and products sold….. In my two months at Willowbridge I’ve brought in just under R 200,000 ( still not enough but okay:-)
We have over 700 contact details and growing. Next week my Valentines Ad’s heading is ” Beauty Spa promises that their products contain no sexual stimulants” lol.
I know I am supposed to call you regarding the Academy ( I REALLY WANT TO ATTEND), but can’t be definite yet as I’m still sourcing the RIGHT staff and trying to get everything implemented (I let go of my Receptionist the 1st week of December- don’t have time for S#@t… SHAPE UP OR SHIP OUT). I know, I know take action now….
I have been doing all different sorts of marketing and can truly see that doing everything at once really pans out, I just have to keep my head above water and AWAKE at all times!!!!
I read a forum once where an Inner Circle member said she’s aiming to be a “Michael Curtis” and I thought, I am aiming to be a ” Greg Milner”…. no disrespect to Michael of course!!!!
Thank you for your BRILLIANT BRILLIANT marketing!!!
Fairoza Tippens
Spa-Owner
p.s. I am COMPLETELY off the tools and go dressed to kill everyday to work!!!
When she got her Toolkit 18 months ago, Fairoza Tippens was in the same position as most salon owners – desperate, barely able to keep the doors open. But oh, what a difference Action combined with the right Tools makes.
Fairoza, I take my hat off to you. And if anybody ever says to me “my business is in a poor area/the economy’s to blame/I can’t afford it” yada yada yada… I’ll send them your details and say “well, if SHE can do it….”
by Greg Milner | Jan 4, 2010 | Marketing Superstars
Hair Salon Price List Template Superstar of the Week – Inner Circle member Rebecca Skehan’s BRILLIANT Christmas
“…up nearly double from Christmas ’08 to this Christmas!”
Rebecca Skehan joined the Inner Circle salon marketing & mentoring program – and got her marketing Toolkit – weeks before she even opened the doors to her new salon Gaia Hair back in 2007. She is a classic case of turning Massive Action into money in the cash register. Her salon business has never looked back.
“For the first time ever I got myself seriously organized for Christmas Marketing early this year! Yay! (Normally due to busy home life it is done at last minute, but now I have Kym as my personal assistant in the office I am more organised!)
The new year has brought with it some fresh challenges (mainly staff!), so I’m head down bum up so to speak, managing these issues now…”
That said, I looked strategically at what we needed for this time of year – one being our client average over $100, secondly our overall figures up over $45k, thirdly re-bookings to carry us through the ‘quieter’ Jan and Feb months. I then did marketing to target these three areas…
Re-booking has gone up massively too. It has been sitting on about 80%, and one week during the Christmas period it was up at a ridiculous 94%!! Brilliant figures!!
“We put a number of campaigns in place, and they have been seriously successful. Our figures for December this year are nearly double what we did in ’08!
We have an extra staff member and apprentice, but even (taking that into account) it’s a huge improvement.
Well done Rebecca. For other IC members, it should serve as inspiration and motivation.
by Greg Milner | Dec 8, 2009 | Getting Salon Clients Quickly
Susan Anderson’s gift voucher campaign paid off in a big way…
This Beauty Salon Business Plan Template Has Customers Queuing Up….
Susan Anderson of Lillian Mack Skin Clinic in Moranbah, Queensland has been pinching herself over how her salon business has been transformed.
Logging into the Members Only ‘sealed section’, Susan downloaded a special Gift Voucher offer many of our Inner Circle members had been running successfully in the lead-up to Christmas, and advertised it in the local newspaper last week.
She was almost knocked over in the rush…
“I had queues outside my door for the first two hours and then the rest of the day was solidly constant, I did not move from my front counter all day, even had one of the local coffee shop ladies bringing me coffee for free!! …and congratulating me on such a fantastic idea, we were the talk of the town!!
They have been on sale for 4 days and we’ve sold $24,980 worth of Gift Vouchers, and seen lots of new faces come into the salon so will have gained quite a few new clients…I am over the moon.”
by Greg Milner | Dec 7, 2009 | Marketing Superstars
Using the pre-done ads and flyers in the Toolkit, and guidance from her Worldwide Salon Marketing coach, Annastasia Bindevis quadrupled her salon sales from $800 a week to over $4000 a week in 6 months…
Salon Gift Certificate Template For Marketing Superstars – how IC Member of the Week Annastasia Bindevis quadrupled her sales…
Back in February 2009 Annastasia Bindevis was a one-woman waxing salon barely able to bring in $800 a week. But when she joined the Inner Circle program and received her copy of the Essential Salon Owner’s Marketing Toolkit® she soon discovered the power of effective direct response marketing.
Six months later her Waxing Queen salon in Melbourne has two staff, she’s just hired a receptionist, and business is booming – her sales have more than quadrupled to $4,000 a week and she’s doing what so many salon owners never manage – to pay herself a salary!
