[VIDEO] Simple Salon Website Hacks that Get Your More Clients

by | Oct 17, 2019 | Uncategorised

Marnie here,

What if you could attract more clients to your salon while you sleep…

…or while you’re enjoying time with friends and family…

…or even while you’re away on an overseas holiday?

It’s the dream of many a salon owner, isn’t it? Yet, for many of our Members at Worldwide Salon Marketing, it happens all the time.

And it’s all thanks to an incredibly simple, but very powerful tool that my technical specialists install on almost every website we build for salons & spas, all over the world.

It’s called a Lead Magnet…

…it’s just a little form called an ‘opt-in’, offering the website visitor a reason to hand over their name, email address and phone number.

Many of the websites we’ve built and maintain for salons & spas have literally hundreds of people fill in their lead magnet form, and in some cases, turned more than 300 people into regular clients in a single year.

It’s kind of like having an unpaid salesperson!

Watch this short video as WSM’s founder Greg Milner describes how it works:

(and below the video, find out how you can get this done for you, so you too can start getting a steady stream of new leads and clients!)

That’s an incredibly powerful strategy, don’t you think?

And it works brilliantly.

In April 2019 alone, forty four prospective new clients filled in that little form on Allura’s website!

That’s 44 people who, for the sake of a little $25 giveaway, can be turned into regular clients.

Let’s do some numbers here:

Let’s say that only 20% of those people book a second service. That’s ten people. And that’s happening at Allura every month!

It’s such a simple little tweak, but hugely effective in generating new business.

It’s like having an unpaid salesperson, working 24 hours a day for you. Kinda cool, don’t you think?

Is YOUR website working like an unpaid salesperson?

Click the image below to find out more.

Is YOUR website set up to give you the best chance of capturing leads?

Enter your website address into our free analyser tool and get a comprehensive Website Health Check Report valued at $245 – Yes, it’s FREE.

[VIDEO] How Narelle’s Salon Made an Extra $2,000 a Week

[VIDEO] How Narelle’s Salon Made an Extra $2,000 a Week

by | Oct 17, 2019 | Uncategorised

Marnie here, I’ve heard this a million times:

“If I put my prices up, I’m terrified I’ll lose clients!”

Does that ring a bell with you?

I guessed as much. It’s one of the big fears of any salon or spa owner.

But guess what?

There are ONLY three ways to increase your revenue. In ANY business, doesn’t matter if you’re a big business, or a small business.

1) Get more customers
2) Get your customers buying more often.
3) Raise Your Prices!

That’s it. Whether you’re Apple, General Motors or a corner store, there are no other ways.

At Worldwide Salon Marketing, we’ve been coaching our Member salons on this for years. And for those who take action, the results can be pretty amazing.

Take Narelle McKenzie for example. When Rich Salon Owner author and WSM founder Greg Milner advised her to simply raise her prices by 10% without announcing it beforehand, she was a little taken-aback.

“But surely you can’t just raise your prices without telling your clients in advance?” she asked.

Well, yes, you can. Does your local supermarket put up posters telling customers that prices are going up in 3 weeks? Does your doctor write you a letter giving advance notice of fee increases? Nope.

They just do it. And people just pay!

In this interview, Narelle tells Greg how she instantly increased her weekly revenue by a not-inconsiderable $2,000 – by doing nothing more than changing her salon’s prices in the computer.

And nobody even mentioned it!

Does that make sense?

It sure does to me. It was one of the very first lessons I learned when I joined Worldwide Salon Marketing as a very stressed-out, desperate salon owner many years ago.

Strategies like the one you’ve just heard Narelle describing helped me take my little suburban salon from a lowly $2,000 a month in sales to a very healthy $17K a week…(and that was a pretty ordinary week, we’d often top $20K!)

To find out more about the Client Attraction System, click on the image below…and I’ll see you on the next page:-)

[VIDEO] Why Hair & Beauty Prescriptions Work

[VIDEO] Why Hair & Beauty Prescriptions Work

by | Oct 17, 2019 | Uncategorised

Marnie here,

While I was delving through our archives, I found a fascinating interview he recorded with super-successful salon owner and long-term Worldwide Salon Marketing member Tracey Smyth.

Tracey saw a big increase in re-booking rates and retail sales by implementing a brilliant ‘diagnosis & prescription strategy’, using a simple but incredibly powerful document she developed.

And, generously, she’s made that detailed Diagnosis and Prescription document available as an instant download for members of the new Client Attraction System 2.0.

Members can log in here to get it.

If you want to know the step-by-step process Tracey uses to boost her re-bookings and sales, listen in as she explains how really simple it is…

That’s an incredibly powerful strategy, don’t you think? 

But why go through the time-consuming chore of having to re-create such a terrific sales document when you can simply download modify to suit your own salon or spa? 
That document, and hundreds more ‘done-for-you’ salon marketing and sales templates are available as push-button downloads for Members of my Client Attraction System 2.0. 
Click the image below to find out more. 
6 Simple Facebook Competitions to Boost Salon Engagement

6 Simple Facebook Competitions to Boost Salon Engagement

by | Oct 6, 2019 | Website Marketing

Marnie here, 
I know many salon owners who rely almost entirely on Facebook for their bookings and sales.
 
It’s where you post special offers,  announce new products and services, introduce your team members and much more. 
But sometimes, no matter how loud you shout, it seems nobody is listening, right? Hardly anybody seems to notice, and it can be SO frustrating. 
So here are half a dozen simple easy-to-do contests that can serioously boost engagement and activity among your Facebook followers. 
First thing is, a Facebook contest has to be SIMPLE. 
Forget messing about with third-party applications – just run a simple contest through a status update on your Facebook timeline. 
The goal is to increase the engagement and reach of your business on Facebook by encouraging activity.  When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future. 
 
You can also use a simple Facebook contest to grow your email list.  I’ll talk about this strategy last. 
 
If you find yourself wanting to hold a more complex contest than the below, consider using one of the third party apps I mention at the end of this article. 
 
Facebook does have Terms of Service around contests and you can review the official Facebook promotion guidelines here.
 
You can have any of the six contests below running in minutes.
1 – Like to Win
It doesn’t get simpler than this.  Find an incentive to give away and ask people to LIKE your page to enter. 
 
The goal here is simply to increase the number of people that LIKE your page so that you can continue to engage with them. 
 
If possible, use an image of the prize in the post.
This is really simple. 
 
Ask your fans to comment on your post. The comment is their entry into the competition. Here’s a typical fill-in-the-blank example that encourages comments: 
“My fav travel destination is_________________________ because __________________ Post your top travel destination to enter to win (Prize)! We’ll pick a winner from the comments at 5pm on Thursday!”
Here’s how Gummy Bear did it: 
2 – Comment to Win 
3 – Solve to Win
It’s just a twist on Comment to Win. 
 
Contest entries will still be registered through comments but, in this case, you’re asking them to solve a puzzle or answer a trivia question. 
 
Here’s a classic example: 
 
“Guess how many jelly beans are in this jar. The closest guess will win [PRIZE]. Winner will be announced at 6 pm on Easter Sunday on our Facebook page.
The LoansbyChris Facebook page posted a series of trivia questions over several days that ultimately culminated in a single winner. 
 
Notice that the trivia questions are relevant to his mortgage lending business…
4 – Selfie Contest
People LOVE taking selfies. 
 
Why not take advantage of it, with an “upload your fav selfie and Win!” contest…
Such as:
“Did you go to the Beauty Expo? Share a photo you took of your weekend activities, put the pic in the comments below – if your photo gets the most ‘likes’ you win (Prize) – contest winner announced Monday at 11am.”
Here’s another one:
5 – Caption Contest
Here’s another twist on the Comment to Win contest – and this can get a LOT of activity on your page. 
Be careful with the image you choose though, if you use the wrong image, it can fall flat. But a good image that’s relevant to your fan base will generate a lot of comments, likes and shares. 
Here’s a winner: 
6- Join Our Email List to Win
But the contest you should be concentrating on is one which gets all those fans and followers into your email list!
Having fans on Facebook is all well and good. But they are Facebook’s customers, not yours – until you can get them away from Facebook and into your mailing list. 
Which is why, for example, whenever my team of specialists builds a new website for a salon, somewhere in the world, we always encourage them to instal some kind of email ‘lead capture’ device on the website. 
Then you can run a competition on Facebook to drive people to your website, where they can pick up a free Gift Voucher for first-time visitors, like this one: 

Discover all the essential elements of marketing your business so it can reach its full potential with the Client Attraction System 2.0

Show Me The Details
Has all this been useful for you? Don’t be afraid to comment below…oh, and we have TONS of marketing ideas, courses, templates, video how-to material, social media graphics – all instantly downloadable in the Client Attraction System…go take a look here: https://worldwidesalonmarketing.com/client-attraction-system-2-0/
Talk soon:-) 
xxoo
Is Your Salon ‘Congruent’?

Is Your Salon ‘Congruent’?

by | Oct 3, 2019 | Policies and Procedures

Marnie here, 
“Is your salon business CONGRUENT”? 
Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you discover, it’s completely worthless unless you implement it, or put it to use in some way. 
 
On one forum today I noticed a salon owner asking opinions on whether staff ‘should be allowed to wear facial piercings‘… and that led me to wonder about the whole issue of something called ‘congruency‘…. 
…the ‘quality or state of agreeing or corresponding’ – in relation to business, marketing & sales.
In my home town there’s a famous old-fashioned car dealer, one of the biggest and most successful in Australia.
John Hughes is well into his eighties, absolutely loves his job, and has some policies that younger people might find more appropriate to the nineteen fifties.
For example, John refuses to allow his salesmen to wear their sunglasses perched on top of their heads.
He believes such habits only confirm public opinion about car salesmen being hucksters.
It’s not congruent with his decades-long drive to establish his brand as trustworthy.
When you go to visit your accountant, you’d find it incongruent to see him and his staff wandering around the office in board shorts and T-shirts – yet completely correct for the staff of a theme park to be dressed that way.
Would staff with facial piercings be appropriate for a high-end day spa in a 5-star hotel? Probably not. In a tattoo parlour? Absolutely.
Would hair stylists dressed as though they’re about to go nightclubbing be congruent with a salon that brands itself as a rock ‘n roll ‘destination’? Naturally.
(And there’s a major difference between hiring an employee who is merely competent, and one who is congruent with the business.)
You have to be aware of what ‘fits’, and what doesn’t. 
Do you market yourself as super-sophisticated venue yet your location, fixtures and fittings let you down? 
Or you have a brothel on one side and a lumber yard on the other? 
 
At the other end of the scale, there seems little to recommend being ‘cheap and cheerful’ – no appointments necessary, bare-bones prices, second-hand furniture – and at the same time insisting on a website that screams Million Dollar Salon. 
 
Here’s a checklist: 
 
1. What’s the essential message you want to convey to clients and prospects – Calmness? Efficiency? Glitz and Glam? Fun? 
2. If it’s ‘Efficiency’ for example, are you always on time? Is your welcome procedure always the same? Do your staff process payments and book appointments quickly and smoothly? 
3. If you project an image of professionalism, is this reflected in your staff uniforms? 
4. If cleanliness is God, are you a Nazi about the toilets, the floors, cobwebs in the corners?
5. If you’re aiming for affluent clients, do you provide such clients with an experience your ‘average’ clients don’t get? 
6. What does your phone manner say about you and your business…for example, do you have a set phone answering procedure, or is it ad hoc? 
7. As always, the Message has to fit the Method, in all things.

Discover all the essential elements of marketing your business so it can reach its full potential with the Client Attraction System 2.0

Show Me The Details
Now, don’t assume that I knew all this stuff when I started my first salon business. 
Far from it. 
I was so overwhelmed by the whole process of setting up a new business – finding clients, advertising, training staff, buying products, paying the rent, getting my head around technology…
….there was just so much to do, I didn’t have the head space to worry about such intangible concepts as ‘congruency.’ 
…and it’s MUCH more difficult now to keep across ALL ‘public image’ aspects of your business, thanks to so many ways people can “see” you, particularly online. 
They can see you via your website…
They can see you in your Facebook and other social media accounts, like Instagram. 
They can see you – and what people are saying about you – whenever they find your Google Business Listing in a search…
Fortunately, most of these issues can be fixed up – with a bit of technical knowledge, or the experts to help you – by sitting in front of a computer screen. 
I know, most of us HATE doing that.
Which is why my technical team and I have provided a “Quick and Easy” solution for you below – a completely FREE, detailed audit of your online ‘look and feel’ as well as a free health check of your website and Google Business Listing…
Talk soon:-)