by Greg Milner | Mar 12, 2014 | Blog
My Salon Success for Android
For Immediate Release
My Salon Success, magazine – originally only for the iPad – is now on the Google Play Store . It is now available on Android Devices with Jelly Bean 4.0.1 and above.
George Slater, WSM’s Director of Online and Editor of My Salon Success stated “We’ve been incredibly impressed with the success of My Salon Success Magazine on the iTunes store, to date over 12,000 downloads with very little promotion. However, we’ve had a number of our clients and others asking about Android and now that has become a reality. Google have only just released their Newsstand on the Google Play Store so we’ve been working hard with our team to get this out there ASAP.”
Facts
– My Salon Success is the top Salon Magazine in iTunes Newstand for Professional and 
Trade
– My Salon Success is available in both Full and Text versions to cover different reading modes
– My Salon Success has had more than 12,000 Downloads and 11,250 updates since its release
– My Salon Success is the only multimedia Salon & Spa owners magazine on iTunes and the Google Play Store
Description of My Salon Success
My Salon Success is only Salon Marketing Monthly multimedia magazine that helps Salon & Spa owners to successfully market, run and organize their salons. It includes interviews with successful owners, updates about what’s working and what’s not in marketing,reviews new beauty & hair products and services and includes video and audio training.
My Salon Success Subscription available:
A single issue for $2.99 (non-subscription)
1-month subscription for $1.99, automatically renewed until canceled
Payment for all purchases will be charged to your Google Play or Itunes accounts at the confirmation of your purchase.
“A great read!”
by radiantray1 – Version 2.7.5 – Nov 13, 2012
“I really enjoyed reading this magazine, great to hear what other salon owners are doing, their success stories, and what resources are available to us salon owners! Will definitely download the next issue :)”
“This magazine is great for the hair and beauty professional. Focused mainly on the business side of the business rather than how to do a better colour. Very original not just a copy of a offline beau and hair mag this has video, audio and web based content within the articulate and lots of interviews with real salon owners. It’s a bit like a real Harry Poter magazine.”
My Salon Success iTunes
by Greg Milner | Mar 7, 2014 | Advertising Tips, Blog, The Right Mindset
George Slater piloting the helicopter Google sent us. (Amazing what you can do with Photoshop!)
Next time you post a promotion on Facebook, or send an offer to your clients by email or SMS, take a moment to think about this:
“If the world’s biggest, richest, smartest internet marketing company (Google) thought that promoting its business purely online was THE answer, why would it send a helicopter – one that actually flies – to thousands of small business owners???”
ANSWER: because Google knows that anybody who says ‘social media is all I do or need to effectively market my business’ is DUMB.
In the Worldwide Salon Marketing office today we were delighted when our Director of Online, George Slater opened the mail and there, among all the usual, dreary bills, marketing flyers and other postman-delivered flotsam was a big, colorful box from Google. Inside, a real remote-control helicopter. (And, of course, an offer from Google to encourage us to spend money on Adwords, which we do anyway!)
So, for a bit of Friday Fun, George and a couple of our web developers Pash and Andrew took our new chopper for a fly around the office…
[cf]chopper[/cf]But here’s the lesson. Here’s what’s instructive about this little bit of fun:
When Google’s marketing message arrived, we were in the middle of a boardroom meeting with a group of serious businessmen. For 15 minutes, these MBA and CPA-qualified suits were absorbed by Google’s ‘helicopter marketing’ as they flew the little chopper around the office, bouncing it off the walls and ceiling and crashing it into each other, laughing uproariously.
And they read every word of the Adwords promotion that came with the toy ‘Trojan Horse’. The lesson is simple: don’t believe the ‘gurus’ who tell you that it’s ALL about digital marketing these days, that direct mail is dead. It’s not. It’s alive and very, very well. And if you learn how to use it even a tenth as effectively as Google, you’ll reap the benefits in more clients, spending more money with you, more often.
Want to discover how to really market your salon or spa effectively (both online and offline)? Here’s what Lords ‘n Lads Barbershop owner Jason Quarrell says about being a Member of the My Social Salon marketing & mentoring program. (Click here to find out how to get a 30-day Money Back Guaranteed Test Drive)
[cf]Jason[/cf]
by Greg Milner | Feb 24, 2014 | Blog
This is NOT an artificial leg…
No, it’s the latest in 3D Tattooing…so life-like it’s enough to make your skin crawl!
by Greg Milner | Jan 13, 2014 | Blog, Getting Salon Clients Quickly, New Zealand, Salon Advertising Tips, Salon SMS Marketing
It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns.
This morning I spoke on the phone with Maree Hoare, of Red Hair in Palmerston North. Maree joined us just one month ago and has shown immediately what it takes to be a successful marketer of her business.
She hasn’t sat around waiting for the phone to ring, instead she’s got straight down to business, is creating her own success and taking complete control of her business.
When Maree opened her salon this morning she noticed some gaps in the booking system later in the week. So armed with the tools she needed to fix that problem, she opened up her computer, visited the members only template website and found an SMS example that she could adapt for her own salon.
She sent the message out to just 400 people of her SMS list and within 30 minutes had no fewer than 12 bookings.
“With schools being on holiday it gets a bit quiet around this time of year in Palmerston North, I need to keep my team busy and so at this late stage it seemed a text message to my clients would be the quickest option to fill the gaps later in the week. It took me a few minutes to put the message together from the examples on the website and then I sent it out and within minutes the phone was ringing hot! The system says the SMS’s are still being sent out so I am sure I will get even more calls than the dozen we have already had in the last half an hour. But I am really happy with the result.”
The hair offer Maree sent out by text was for $79. Given that a text will cost about 10c per message that’s a $40 cost for a return so far of $948. I would call that a great return on investment.
And the message also saw at least 2 long lost clients make a booking in the salon.
Since joining WSM in December, Maree has already put in to action steps to help her work more as a marketer on her business. Could you imagine earning $948 in 30 minutes if you were cutting someones hair or doing a facial? Not likely unless you are the hairdresser to David Beckham. So Maree is already seeing the value of her time spent marketing rather than being a technician cutting hair.
And in addition to Maree’s amazing SMS campaign she also launched her mini memberships last week which she has already sold 7 bringing in and extra $1400 in income.
A massive congrats to Maree for her great start to 2014 and we can’t wait to hear more from her as the year progresses.
For WSM members, you can see the SMS that Maree sent on our members only Facebook forum. Click her now to check it out.
If you are not a member of one of our WSM programs but want to kick start 2014 the way Maree has done then click here now to apply and one of our team will be on the phone to you immediately. Or call one of our worldwide offices to speak with someone now.
New Zealand 09 476 1592
Australia 08 9443 9327
USA & Canada 250 590 0449
by Greg Milner | Sep 4, 2013 | Advertising Tips, Blog
PPC or Pay Per Click advertising works. If it didn’t, Google wouldn’t have grown into one of the world’s biggest companies in less than a decade. It works for millions of small businesses all over the world.
If you’ve never tried it, here’s your chance. And we’ll set up the entire process for you, write your ad for you, monitor results for you, send you reports, ALL FOR FREE. All you have to do is call us at head office here at Worldwide Salon Marketing and we’ll do the rest.
Google is giving away free advertising. As a Google Engage Partner, we get to give away FIFTY $100 Google Adwords Gift Vouchers, first in, best dressed. It’s easy; all Google wants you do is spend $25 with them, and they’ll give you an extra $100 worth of clicks to your website.
Here’s How to Claim Your Gift Voucher
1. Call our Head Office in Perth on 08 9443 9327
2. Ask for George Slater.
SIMPLE AS THAT!
CALL 08 9443 9327 NOW
by Greg Milner | Aug 27, 2013 | Blog, Motivating Salon Staff, The Right Mindset, The Smell of Success
There’s an old joke my brother tells quite often, because a) it’s at his wife’s expense, and b) it’s not completely untrue.
You see, his wife’s credit card was stolen a few years ago. He didn’t report it for a month because the thief’s rate of spending was less than hers. Ha ha, get it?
But the point of the story is we love buying things. We love to buy. And yet, for some strange reason, we hate to sell. To be seen as a ‘salesperson’. This has always bemused me, since without salespeople, copywriters, marketers, not a single transaction would ever occur. Nobody would buy anything. So, no income would be generated, no taxes paid, therefore no roads built, hospitals staffed, teachers hired. In effect, the world would stop turning.
We love to buy things. Love it. So why do we hate to sell?
This line of thought was prompted by a heartfelt post from a beauty therapist in an online forum. Obviously articulate, intelligent and passionate about her work, she was nonetheless feeling a bit down-in-the-mouth about the ‘pressure to sell’ from her employer. She was worried she would ‘freak her clients out’ if she tried to sell to them every time they came in.
She’s hardly alone. The common cry among so many in the hair & beauty industry is “I’m not a salesperson…I’m a stylist/therapist!”
Given that, it might be helpful to look at ‘selling’ in a different light. The business of a salon or spa IS selling. A salon is, before anything else, a marketing & sales business. And, in every small business (not just salons), the process of selling is inextricably linked to having a job.
But selling needn’t necessarily be seen as a distasteful chore. At many of our seminars over the years, veteran hair & beauty industry guru John Lees would teach that
“Our knowledge is ours to give, not ours to keep.”
John is right. Selling is the process of informing and educating clients so that you become the ‘trusted, knowledgeable expert’ they instinctively turn to for the solution to their fears, anxieties and insecurities. Once you get over your own anxiety about pitching to your clients, and start to see yourself as being the trusted expert, the selling becomes second nature, like unconsciously changing gears in a car. You don’t even notice you’re doing it.
There’s another common mistake made by those who look down on selling, and that’s pre-judging – by applying your own ‘cringe filter’, deciding on your client’s behalf whether she can afford to buy, or wants to buy what you’re selling. And in many cases, deciding in the negative.
A couple of years ago I conducted a little experiment. I dressed in dirty overalls, scuffed shoes and a battered hat pulled down over my eyes, and walked into a local prestige car dealership. For fully 15 minutes I wandered around looking at the shiny new cars, completely untroubled by even one of the half dozen sharply dressed salesmen standing around drinking coffee and looking down their noses at me.
I left, and returned half an hour later in pressed trousers, blue blazer, white shirt and polished brown shoes. I barely got in the door before two of these guys were fawning over me.
They couldn’t do enough for me, took me for a test drive, made me coffee, buried me in glossy brochures.
I thanked them, drove to a rival dealership, and bought exactly the same car that morning.
Unjustly, selling has a bad name, made worse by salespeople who either regard it as beneath them, or decide for themselves who can and cannot afford to buy. People love to buy. Let’s not make it hard for them, or play god and decide how people should spend their money. If you fail to educate, fail to inform, fail to offer, it’s a dereliction of duty to both the business, and the client.
“Never enough is sold because never enough is told. Selling is telling – the better you tell a story, the better you sell anything.”
Want to make selling EASY?
“Selling Like Crazy” is the ‘how-to’ in-salon sales manual for the hair & beauty industry. Straight out of the famous Essential Salon Owner’s Marketing Toolkit, Selling Like Crazy turns ordinary, fearful “I don’t like selling” staff into retail queens – without them even noticing the change!
Click here to see what’s in Selling Like Crazy for Hair Salons
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Click here to see what’s in Selling Like Crazy for Beauty Salons
Buy it here for just $US97 with credit card or Paypal!
