Good news for bad reviews on Google

Good news for bad reviews on Google

How to Tackle Bad (and Fake) Reviews for Your Business – See Below

Every small business owner – especially in service businesses like hair salons and beauty salons – fears getting negative online reviews.

Even worse are the fake ones, nasty malicious pieces of work put up by (usually anonymous) trolls whose only mission in live is to make life miserable for others.

So it’s heartening to see business owners fighting back.

Dr Matthew KabbabeLike Dr Matthew Kabbabe, a Melbourne dentist who took Google to court to unmask an anonymous reviewer who posted a fake takedown of his business. The Federal Court came down on his side, ordering Google to hand over information that would help Dr Kabbabe track down the troll and slap him (or her) with a defamation action.

The court ruling adds weight to the growing movement by legislators all over the world to bring the tech giants down the earth. They are publishers, and have to be responsible for what is published on their platforms by their users.

(And in Australia at least, a business with 10 or fewer employees can sue for defamation over reputation-damaging online reviews.)

Google has clearly been stung by the court’s rapid response.

I check Dr Kabbabe’s Google listing this morning – just 3 days after the court ruling – and the fake review is nowhere to be found. Strike one for the little guy against the 10,000 pound Gorilla.

Three Ways to Tackle Bad Reviews

1) If you get a bad review from a genuine customer, you MUST log into your Google account and reply. At worst, other clients and prospective customers will see that you’ve at least attempted to respond to the problem. Ignoring it won’t achieve anything. It won’t go away by itself. 

2) If you know the review is fake (eg from somebody who hasn’t even been into your business, and is posting as ‘anonymous’) you should flag the review as inappropriate. Once the review is flagged as inappropriate, Google’s review team will be notified and they will personally check on the review.  This option can take several days and never comes with a guarantee. Click here to see how to flag a review as inappropriate. 

OR Contact Google support! Getting in touch with Google support can be tricky but it’s an effective option to remove irrelevant reviews.  To contact Google, use the AdWords customer support phone number which is 1-866-2-GOOGLE or 1-800-246-6453 (in the USA). Instead of entering your 10-digit customer ID, press the * button when prompted, followed by “3” for the “issues showing up on Google” option.   Again, this may take longer and require actually talking to a Google rep on the phone, but we’ve found calling Google support to be very effective when removing business reviews. Note: It helps to have an active Google Adwords Campaign. Have one of those $100 adwords coupons lying around? Now is the perfect time to use it.  Being a “paying” customer helps when it comes to getting real support. 

3) BURY your bad reviews in an avalanche of positive ones. Got a ton of great reviews on Facebook? Lots of businesses have, but Google reviews matter more, because they’re the ones Google shows first when people are searching. 

In this video, I’ve detailed how to convert those great Facebook reviews into equally great Google reviews: 

Follow that system, and here’s what can happen: 

“Hi Greg,

We used the link that you included last week to send out to our customers who had reviewed us on our facebook page ( we only had a few reviews on our google business page but a ton on our facebook page) we also said that if they were kind enough to do this for us we would send them a $20 voucher to spend instore, by 12pm the next day we had 30 new reviews on our google page from our facebook page which has boosted our ranking on google. Our clients were very appreciative for the voucher and we have booked in some clients with the vouchers this week that we havent seen for a while so win win
Thanks again
Mel.”
Luxe Nails & Beauty, 
Pegasus Town, New Zealand

“Reputation Management” has become an industry in itself. There are companies who’ll do all this for you. But there’s a lot you can do for yourself before you have to shell out money.

Speaking of money, here’s something for free – fill in the form below and we’ll do a FREE audit and report for you on your Google Business Listing and website. 

Good marketing!

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[VIDEO] How to check your salon’s website images are set up the right way

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Feel free to comment below if you find this post useful:-) 

In my previous video, I showed you why it’s important to ‘optimize’ the photos on your Google Business Listing.

(If you missed that video, it’s here.)

And in the post before that, an easy way to get more reviews on your Google Business Listing.

(That video is here if you missed it.)

In this video, how to check that your lovely looking website is also doing its job – in other words, getting in front of people searching for the services you sell!

One of the key ways to help Google help your website up to the top of search results is making sure your photos are ‘optimized’ for best results.

It’s something that few website developers pay any attention to.

But it’s a vital part of what’s called Search Engine Optimization, or SEO.

(You’ve heard of that, right? It’s the dark and detailed art of making sure people find you, ahead of your competitors.)

Take a look, and once you’ve watched this video, do a check on your own website.

Want a FREE “Health Check” of your website and Google Business Listing? Just fill in the form below, we’ll do the complete audit for you, and send your report within 48 hours, complete with suggestions on how to improve your ranking, get more leads, and make more sales…

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3 Ways to Get Your Facebook Reviews onto Google (And why you should!)

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Feel free to comment below if you find this post useful:-) 

In my previous video, I showed you why it’s important to ‘optimize’ the photos on your Google Business Listing. (It helps Google show your business more prominently to people searching for what you sell.)

(If you missed that video, it’s here.) 

Another crucial element in getting your business into that all-important “Three Pack” at the top of search results is…reviews!

It’s great getting positive reviews from your clients and customers on your Facebook page.

Trouble is, reviews on Facebook don’t really count for much!

The reviews that count are the ones on Google, not Facebook. Why? Because when your potential customers and clients are Googling for a product or service they’re looking to buy, the reviews that show up first are the ones on your Google Business Listing – not the reviews on Facebook.

So, how do you get the lovely clients who’ve been so kind as to review you on your Facebook page to do the same on your Google listing?

In this video, I’ll show you a simple way of doing it…

Want a FREE “Health Check” of your website and Google Business Listing? Just fill in the form below, we’ll do the complete audit for you, and send your report within 48 hours, complete with suggestions on how to improve your ranking, get more leads, and make more sales…

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[VIDEO] Want your salon business on top of Google? Try THIS…

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For any local business like a salon or spa, the most valuable online real estate you can have is a position in the “Three Pack” of Google listings under the map.

These businesses get more than 90% of the phone calls and website visits:

Smart salon owners (like our Member salon, Allura in Berwick, Victoria) know that being in the Three Pack isn’t just the luck of the draw, it’s about setting up your Google Business Listing (GBL) with just as much love and care as you might put into your own website. 

In this video, watch as I show you just one of those ‘love and care’ processes – tweaking the pictures before you upload them to your Google listing. 

Comment below if you need help with this. 

And here’s a bonus – fill in the form below and our team of digital marketing specialists will give you a detailed Website & Google Business Listing Health Check for your business (a $245 value – FREE!) 

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"I'm just starting out in my salon business," she said. "Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street..." Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about...

[VIDEO] Anatomy of a Successful Salon Website/Social Media Promotion

[VIDEO] Anatomy of a Successful Salon Website/Social Media Promotion

Having a great looking website is one thing, Getting traffic to it is quite another.

In Hobart, Escape Skin & Body owner Effie Tsoplouos was delighted with the brand new website our team at Worldwide Salon Marketing had designed and built, with constant input from Effie herself.

Now, she wanted to get her clients to start noticing it, browsing through it, looking at all her products and services – and spending money!

So Effie came up with a unique promotion, her “Elf on a Shelf” competition.

Elf on a Shelf salon promotionElf on the Shelf is a Christmas tradition where a special scout is sent to your home from the North Pole to encourage kids to behave themselves. The idea is that Santa’s little helper watches the children by day, and each night, he or she returns to the North Pole to report on whether the children were naughty or nice.

On one of the 62 pages on her website, we placed a tiny image of the Elf on a Shelf. 

Effie recorded a video and posted it on Escape’s Facebook page: 

Result?

Within a couple of days, more than 60 people had crawled over every page of her website, looking for that tiny Elf.

Many found it, and filled in the form after clicking on the tiny Elf. 

Even the draw was recorded on video and posted on Facebook: 

So, why would you do something like this? 

1) It creates a buzz of engagement and activity on social media

2) It gave the salon more than 60 new names and email addresses they might not already have. (Not everybody on your Facebook page is already a client, right?) 

3) It gave the new website an immediate ‘traffic hit’ – and that tells Google the website is popular and visited by people who stay there – in this case, a long time, given they had to trawl through many pages to find the little elf. 

4) And of course, that helps the ranking on Google searches – which, as we all know, is absolutely essential. Getting potential new clients finding you at the very top of Google searches dramatically increases your chances of converting them into customers. 

Feel your website could do with some love and attention? 

Click the link below and get a FREE, comprehensive Website Health Check and Report – and we’ll email it to you within 48 hours. 

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Good news for bad reviews on Google

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How to Tackle Bad (and Fake) Reviews for Your Business - See Below Every small business owner - especially in service businesses like hair salons and beauty salons - fears getting negative online reviews. Even worse are the fake ones, nasty malicious pieces of work...

Setting Yourself Up for Salon Business Success in 2020

Setting Yourself Up for Salon Business Success in 2020

"I'm just starting out in my salon business," she said. "Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street..." Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about...

Setting Yourself Up for Salon Business Success in 2020

Setting Yourself Up for Salon Business Success in 2020

“I’m just starting out in my salon business,” she said. “Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street…”

Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about what it actually takes to start and run a successful business. (NOTE: by successful, we mean a business that doesn’t rely entirely on the owner to generate all the income. That’s not a business. It’s a JOB. Stands for Just Over Broke.)

So we’ve created this graphic to give you an idea of what a successful business (kinda!) looks like. It’s a lot like an iceberg. 

Most of an iceberg is invisible, below the waterline. Only the tip is visible in clear air. Fully 90% of it isn’t visible.

And that’s the bit, like the foundations of a house, that supports the tip. It’s where all the stuff that you and your clients don’t see is built, maintained, tweaked, tested and refined.

The tip of the iceberg is easy to visualize. It’s the obvious stuff. Your shop. Your website. Your social media. Maybe, if you do any, your advertising.

The 90% under the water is where most new salon owners (and a lot who’ve been in business for years and still struggle with it) have trouble imagining.

So let’s go through just a few of the above in a bit more detail.

Search Engine Optimization (or SEO): 

Lots of salons have a website these days. A website is an iceberg all by itself.
The bit you see on your screen is just the tip.  Just about any kid with a laptop can build one. But if a prospective client can’t find your website when they search on Google for “hair salon (your town)” or “cosmetic tattooing (your suburb)”, then your website is pretty much useless. The tedious, technical and manual-labor process of getting your website seen on Page One of Google is called Search Engine Optimization. It’s not cheap, precisely because it’s so labor-intensive. But don’t even think about spending money on building a website without also budgeting for the SEO process. Otherwise you may as well flush your money down the toilet.

Here’s a new site we built recently for one of our long-term Members, Escape Skin & Body in Hobart, TAS: 

It’s a beautiful site, and took more than four months to build, with constant liaison between our development team and the salon’s owner. 

But it would have been a waste of money if we’d just built the site without paying attention to the SEO that keeps it right at the top of search results, as you’ll see here: 

RESOURCE: Worldwide Salon Marketing builds, maintains and optimizes websites for hundreds of salons & spas around the world. Call +61-8-9443 9327 and ask for me or Sam. 

Google Business Listing: 

These are the listings that appear at the top any Google search for a product or service in your area. The graphic below shows typical Google Business Listing results, in this case for a search for “hair salon berwick” – they appear at the very top of searches, which means that your Google Business Listing is even more important than your company website. You have to treat your GBL as if it were a separate, stand-alone website – it has to be set up correctly, and it has to be optimized not just with the right photos and business information, but with backlinks and citations from elsewhere on the internet. See how Allura Hairdressing Boutique appears at the top of the ‘Big Three’? This salon gets more than 200 calls per month from prospective new clients who have found it and ‘clicked to call’ on their smartphones.

 

Watch: 

Here’s a simple explanation of the immense value of ‘online real estate’: 

RESOURCEWorldwide Salon Marketing sets up and optimizes Google Business Listings for scores of salons & spas around the world. If you want more info, simply pick up the phone and call our head office, +61-8-9443-9327.

Database Management: You simply cannot efficiently and effectively manage a salon or spa business without a competent booking and appointment software program. There are scores of these on the market, and most of them do a pretty good job.

Social Media Advertising: Everybody knows about Facebook. But have you ever noticed how hardly anybody sees your business promotions when you simply post them in your business page timeline? Yep, that’s because Facebook wants to you pay for advertising to reach more people.
Advertising on Facebook can be incredibly effective, if it’s done the right way. That requires time, patience, technical ability, some talent with graphics, and a clear idea of what outcome you want.

Watch:

Here’s a brief video on how to make your Facebook (and Google!) advertising work for you:

Website Lead Capture: Websites only have two prime purposes; 1) to sell stuff/generate appointments, and 2) to capture the contact details of people who might not be ready to buy yet, but will in the future…IF you keep marketing to them. A lead-capture device is just a form on your website that they fill in to get something for free, for example, a free gift voucher. In exchange, you get their contact details.

 

Watch what I mean here: 

Online Reviews:

As you’ll see in the graphic below, Worldwide Salon Marketing member salon About You Salon in Gatlinburg Tennessee, Organic Infusion and Fox Place Salon & Spa, all have a star rating. That’s because they have reviews – an online version of testimonials. These are reviews on Google – reviews on Facebook are all very well, but Google takes more notice of reviews on its own search platform. Salons with reviews and star ratings get more calls than salons without.

Advance Planning Promotions: Most salon owners do their marketing ad hoc. In other words, “Gee, it’s Friday, I need customers for Monday…better think about that…”
It’s not good enough. And it’s scary. Better: plan your entire marketing year in advance. You know that throughout the year there are many marketing ‘trigger’ events – Christmas, Mothers Day, Black Friday, Change of Seasons and more. You can make a LONG list of events and special occasions, many of them only relevant to your salon, or your local area.
Once you’ve made a list (a big wall calendar is a good idea) you can then plan for each event. In many cases, weeks out.
But you need tools, templates, systems to help you do that, otherwise you’re just reinventing the wheel every time.

FREE RESOURCE: 

Get your own online ‘real estate’ audited at no cost by my team of online marketing and technical specialists: 

I hope at least some of that you’ve found helpful!

Founder
www.worldwidesalonmarketing.com

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Good news for bad reviews on Google

Good news for bad reviews on Google

How to Tackle Bad (and Fake) Reviews for Your Business - See Below Every small business owner - especially in service businesses like hair salons and beauty salons - fears getting negative online reviews. Even worse are the fake ones, nasty malicious pieces of work...

Setting Yourself Up for Salon Business Success in 2020

Setting Yourself Up for Salon Business Success in 2020

"I'm just starting out in my salon business," she said. "Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street..." Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about...