by Greg Milner | Oct 20, 2017 | Rich Salon Owner Podcast
In today’s podcast, Branka Duric talks with Rich Salon Owner author Greg Milner about the brand new series of how-to videos he and his team have produced – 7 short videos that are a must for salon & spa owners, indeed, all owners of small businesses, who struggle with the sheer size of the task of marketing their business.
Listen to the podcast in your car, or doing the ironing, or pruning the roses! And please, if you find this podcast useful, LEAVE A REVIEW:-)
Show Notes:
To watch the new HowTo videos, go here: http://worldwidesalonmarketing.com/free-marketing-videos/
by Greg Milner | Oct 13, 2017 | Rich Salon Owner Podcast
It’s better to be different than it is to be merely better (than your competition). In today’s podcast, long-time WSM member Carolyn Evans of Absolique Hair Health Clinic reveals the brilliant strategy she used to dramatically boost her business, turning it from just another ordinary hair salon into a marketing powerhouse.
(Pay particular attention at the 12 minute mark!)
Show Notes:
There are Riches in Niches – and in this episode, two of our long-term salon owner members tell the story of how they suddenly recognised that trying to be all things to all people was a mistake. And how, in different ways, they decided to focus on niche markets. The results – tripling their sales and revenue!
Download your free eBook and Audio Book “Rich Salon Owner” here: http://worldwidesalonmarketing.com/rso
by Greg Milner | Oct 6, 2017 | Rich Salon Owner Podcast
I’ve always found the science behind pricing a fascinating subject. So does writer and commentator William Poundstone, author of many books including Priceless, The Myth of Fair Value.
If you’ve ever wondered how businesses figure out what a product or service is worth, listen in as Mr Poundstone reveals some of the psychology behind pricing. Pay particular attention to what he says about ‘anchor’ pricing, and see how you can apply that to your own business.
Need help with your marketing?
Go to http://worldwidesalonmarketing.com/client-attraction-system/
by Greg Milner | Sep 22, 2017 | Rich Salon Owner Podcast, Uncategorized
Margie Baldock is a serial entrepreneur, author, young mother and property developer I’ve known for many years. I’ve just rediscovered an interview I did with this remarkable woman some time ago – and a BRILLIANT concept Margie discusses that ANY salon or spa can apply. If you’ve ever wondered “How do I keep my clients and make it IMPOSSIBLE to even think about visiting another salon?” then this is the podcast for you.
HINT: listen carefully at the 15 minute mark!
Show Notes:
Get a FREE one-on-one Fast Start marketing session with Rich Salon Owner author Greg Milner.
Apply here: http://worldwidesalonmarketing.com/wsm-free-coaching-call/
by Greg Milner | Sep 12, 2017 | Rich Salon Owner Podcast
It’s the biggest trading event of the year for salons & spas. Are you ready for it? Have you PLANNED your salon Christmas marketing? In this podcast, Members of Worldwide Salon Marketing get together in a national hookup to trade ideas and inspiration for the coming season.
As you listen in, don’t forget to take notes. The marketing ideas you discover here are GOLD.
NOTE: during this podcast, we refer often to the resources Members access on our password-protected Client Attraction System website. Go here to find out more about signing up for the Client Attraction System – Try the Client Attraction System for only ONE DOLLAR. No contracts, and you can opt-out at any time.
Show Notes:
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- How one salon uses a clever ‘playing card’ promotion to make more sales at Christmas.
- Using video to connect with your clients.
- The membership program guaranteed to smooth out your cash flow.
- What other salons are doing to generate more buzz among their clients.
And a whole bunch more.
Oh, one more thing; the audio quality on this recording can sometimes sound a bit patchy, it’s because some of the participants had a bit going on in the background, so in some places the recording has picked that up. Sorry about that:-)
by Greg Milner | Sep 1, 2017 | Rich Salon Owner Podcast
Out now, the Rich Salon Owner Audio Book – the perfect companion for the written version.
Written and narrated by Rich Salon Owner author Greg Milner, this new audio book is a ‘Seminar in Your Car’ for those salon & spa owners who want a ‘how-to’ guide for successfully marketing any business in the hair & beauty industry.
In the new audio book, you’ll discover:
Chapter 1: Getting Noticed. If you can’t be found by prospective clients look for a hair or beauty service, you’ve got a problem.
Chapter 2: Clearing the Fog. What marketing actually IS – and how to be clear about what you need to do.
Chapter 3: What Really Matters in Business. Only TWO things really matter. But which two?
Chapter 4: Why Do We Hate to Sell?
Chapter 5: Direct Response Marketing. The difference between DR and ‘Image’ or Brand marketing.
Chapter 6: Targetting Your Market. Why you need to be selective, and not to try to win everybody.
Chapter 7: Generating Leads. How most salon owners get this wrong. And how easy it is to fix.
Chapter 8: The Biggest Advertising Mistake. Or, trying to be all things to all people.
Chapter 9: Sales Thinking. The stuff you have to do before you spend a cent on marketing.
Chapter 10: The Essential Elements of Direct Response Marketing.
Chapter 11: Selling Your Story. Everybody has a unique story. What’s yours?
Chapter 12: The Common Myths about Advertising. So, you think advertising ‘doesn’t work’. Tosh & nonsense.
Chapter 13: The Sales Prevention Department. Every business has one.
Chapter 14: The Media. Which forms of media to use, and when.
Chapter 15: Direct Mail Mistakes. Here’s how to make every mailing you do count.
Chapter 16: Tricks and Techniques for Getting Your Message Read.
Chapter 17: Testing & Measuring. If you don’t do this, how are you going to know what works?
Chapter 18: Selling Benefits (not Features). What YOU think is important, vs what your customers thinks matter.
Chapter 19: More Sophistication. It’s about being BOLD.
Conclusion: It’s about Massive Action.
