by Greg Milner | Aug 25, 2017 | Rich Salon Owner Podcast
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By far the biggest marketing issue facing most owners of small businesses, like salons & spas, is one that seems simple at first glance. But if you can’t solve this challenge, everything else is almost meaningless.
And that challenge is a massive one. It’s
GETTING FOUND by people searching for hair and/or beauty services in your area.
Getting the attention of your prospective clients and customers has been the biggest issue for business owners for decades. And the rise of the internet has made the problem far more complex. Which is why, in this audio 14-minute recording of the first chapter of my book, Rich Salon Owner, I’ve broken it down into simple stages.
If you’re NOT getting a steady flow of new clients and customers who find you when they’re looking for what you sell, then this podcast is a must. You may well find yourself slapping your forehead and gasping “Dammit, why didn’t anyone tell me this before!?”
But all is not lost. This podcast will ‘clear the fog’ around your online marketing, and turn complex processes into easy-to-understand ideas.
Listen to it in your car, doing the ironing, pruning the roses, whatever…but grab it now, on iTunes or Android. Enjoy!
Show Notes:
- 1. The only THREE ways new clients are going to find you online
- 2. A simple check you can do yourself, in 10 seconds.
- 3. The big mistake most salon owners make with online reviews.
- 4. The salon that gets more than 150 calls every month from this one strategy
- 5. How to make sure new clients find YOU first.
- Resources:
- Need help getting found online? Call Worldwide Salon Marketing head office on 618 9443 9327
- Get a FREE detailed audit of your online ‘findability’ here: http://worldwidesalonmarketing.com/analyzer/
by Greg Milner | Aug 21, 2017 | Rich Salon Owner Podcast
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I often wonder if the world would be a better, gentler, simpler place without social media. Which immediately gives me away as someone old enough to remember when there wasn’t any social media!
But, like death and taxes, it seems it’s here to stay. Wishing otherwise is akin to trying to stop the tide coming in.
That said, there are so many types of social media platforms, it’s enough to make most business owners’ heads cave in. If you feel like that, this podcast could help clear the fog.
We get a LOT of ‘help me’ requests from hair & beauty businesses about social media, so recently I asked our very own social media specialist Josh Kallmeyer to take part in a webinar to explain – in Plain English – how to make the most of Facebook, Instagram and all the rest of it for business.
If you’ve ever felt the knawing anxiety of chaos, of life becoming overwhelming, this podcast will give you inspiration, helpful tips and above all, motivation to take control.
Listen to it in your car, doing the ironing, pruning the roses, whatever…but grab it now, on iTunes or Android. Enjoy!
Show Notes:
- 1. The difference between ‘boosting’ and paid advertising on Facebook
- 2. What is Instagram for?
- 3. The big mistakes business owners make on social media.
- 4. How to maximise your efforts on social media.
- 5. The smart way to use Facebook advertising.
by Greg Milner | Aug 10, 2017 | Rich Salon Owner Podcast
Download your free ebook over at http://worldwidesalonmarketing.com/rso for the best place to start turning your failing business around.
Enjoy the show!
Show Notes:
Louise Adkins is a mother-of-one who owns a successful skin clinic in a small town in Victoria, Australia. In this episode, Louise reveals to Worldwide Salon Marketing founder Greg Milner the Big Secret to her success.
1) How ORGANISATION is the only thing that keeps her sane.
2) How she plans her promotions sometimes MONTHS in advance.
3) The details of how Louise brings in TENS OF THOUSANDS OF DOLLARS in a few weeks every year.
4) How she divides her time into FOUR clearly defined zones.
Sounds too perfect? Not at all. Louse faces the same challenges as every other salon owner. Endless staff problems, juggling family time and work time, dealing with ‘project’ clients. Feeling overwhelmed? So does Louise, often. But listen to this podcast and be INSPIRED. If Louise can do it – in a small town three hours from the capital – YOU can too!
by Greg Milner | Jul 19, 2017 | Rich Salon Owner Podcast
In the first episode of the Rich Salon Owner Podcast, Josh Kallmeyer breaks down the 7 reasons why your business is failing.
If your business is shrinking, and if you’re struggling to make ends meet, then this is a must listen.
Download your free ebook over at http://worldwidesalonmarketing.com/rso for the best place to start turning your failing business around.
Enjoy the show!
Show Notes:
Reason #1: You don’t smile. People trust easier when you smile.
Reason #2: Your products or services suck. Don’t sell anything that people won’t gain value from.
Reason #3: You’re not confident in selling/talking about your business.
Reason #4: People don’t like you. Are you offending people? Are you too abrasive?
Reason #5: You’re not doing enough. Do more. 10X your work, and you’ll get 10X the results.
Reason #6: You lack the systems or processes in place to turn your clients into repeat clients.
Reason #7: You’re in need of a change. You’re tired.
