When we launched the new Salon Accelerator marketing program a few weeks ago, salon owner Sharon Fisk was among the first to sign up. And she got immediate results.
Using a promotion downloaded from the Million Dollar Resources Library, Sharon’s little two-person salon in the West Australian country town of York took an extra $2,100 in just two days. Understandably, she’s excited about how fast it happened.
[cf]Sharon[/cf]
Play video below.
When Carolyn Evans bought an ordinary suburban salon in Brisbane a few years ago, she had no idea it would turn into an international consulting business with clients from all over the world.
But that’s the power of the internet – if you seek out the right help, and put it into action. Watch as Carolyn describes how – with help from Worldwide Salon Marketing director of online, George Slater – she not only turned her struggling salon around, but re-invented it completely in the process.
(Hint: before you watch, Google ‘hair health brisbane’ – Carolyn’s various websites and videos totally dominate her market, squeezing out all her competition.)
Attention Worldwide Salon Marketing members: watch the full interview here in the Members Only Million Dollar Resources Library.
Not yet a Member? Get instant access here to hundreds of marketing templates and how-to videos.
FOOTNOTE: In case you missed it, here’s a screenshot of a Google search for ‘hair health brisbane’ – every single listing bar one on Page 1 points to Carolyn’s business.
Pearl of Beauty salon owner Amber Clayton was working on clients full time and struggling to grow her business when she joined Worldwide Salon Marketing in February 2014.
Now, little more than a year later, she has four full-time staff and is completely ‘off the tools’, spending her time training and mentoring staff, and most importantly, marketing the business to keep them busy.
In this video, Amber explains how she did it…
Want your salon to be as successful as Amber’s?
Get hundreds of done-for-you salon marketing templates – the same ones Amber and many others use – click here to find out more.
Tracey Smyth, owner of Barberellas Hair Salon in Cessnock, NSW – a dramatic improvement in forward bookings thanks to her easily-replicated Diagnosis & Prescription system
Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system
When your doctor hands you a prescription and tells you to come back in three weeks, what do you do? You buy the drugs, and go back to the doctor in three weeks!
Imagine if salon clients had that kind of respect for their hair stylist or skin therapist. Well, hair salon owner Tracey Smyth of Barberellas in Cessnock, NSW, is training her clients to treat her salon like a professional hair clinic, using a brilliantly-simple Diagnosis and Prescription system. In this brief video interview, long-term Worldwide Salon Marketing member Tracey shows the actual diagnosis tool she uses, and reveals the dramatic effect it’s had on her business in terms of product sales and forward bookings.
Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system
Can’t think what to put in your salon’s ad or flyer? Take the ‘headline test’
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response.
She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a single booking.
This was not a good call. This is why I tend not to take calls in the office.
So we got her to email us the flyer she’d wasted so much money on. And instantly spotted the reason for its failure.
She’d forgotten to include a fairly critical element.
Her phone number.
Put that aside, and it was a terrific piece of direct response advertising.
My point here is, you have to get EVERYTHING right to give yourself the best chance of success. Leave ONE thing out – testimonials, a guarantee, scarcity, a means of response – and you’re selling yourself short.
So let’s start with the most difficult thing first. The headline.
Do you get that horrible ‘blank screen syndrome’ when you’re racking your brains trying to come up with a compelling ad to fill your salon with clients?
Lazy salon owners, lacking the tools and templates our WSM members have at their fingertips, usually resort to some kind of lame discounting, throw in a pretty picture or two, a dreary list of everything they do, and let the whole thing fizzle out with a phone number at the bottom.
Very few bother to put thought, care and attention into the very first thing anybody sees when they’re reading your ad or flyer:
The Headline.
It’s the ‘ad for the ad’ – It’s only got one job, and that’s to compel the reader to keep reading.
Lazy salon owners tend to look around at what everybody else is doing, and copy it. And in most cases, that means using the name of the business as the headline for the ad. We call it ‘marketing incest’ – works pretty much like real incest, sooner rather than later everybody just gets
Dumb and dumber.
Nobody but YOU cares about the name of the business. The headline has to be about the customer, and what’s in it for them.
So here’s a simple test, a filter you can use to test how effective your ad’s going to be:
“Take away EVERYTHING except the headline and the phone number.”
Now, take a look at it. Is it still going to work, still going to get people to pick up the phone?
Example:
I’ve taken two ads, stripped out everything except the headline and the phone number. Which one do you think is going to get the phone ringing?
So the next time you’re writing an ad or flyer, put it through the Headline Test.
Like Amber Ahmed of Amber Esthetics in Montreal, Canada – click play below to watch this video:
332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
Used, tested & proven by more than 4,400 salons & spas worldwide.
Get your copy today!
