by Greg Milner | Oct 1, 2009 | Marketing Superstars
Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys
How Just 3 Promotions Brought in an EXTRA $15,047 in August
IC member and Toolkit owner Cathy Davys is a believer in simultaneous, sustained action for bigger sales and more clients, and she’s certainly delivering those results, from what she tells us in an email today.
Cathy drove three separate marketing campaigns in August costing a total of $1,892 for a total return of over $15,000 – that’s a Return on Investment of nearly 8 to 1.
“We ran an Unlimited Foils deal – with a poster in the window an ad in the Capital Times – the price was $139 and we sold forty seven packages for a total return of $6,533.
“We also sent out a ‘Best Massage in Town’ offer by email to 608 clients who’d had massages here previously, and sold 66 of those @ $99…for a total of $6,534.
“Plus we pulled in another $1,980 with an ad for a Winter Retreat package for $99, selling 20 of those. So all in all, a pretty good month, $15,047 in extra sales over and above normal trading.
“A HUGE thank you to WSM – we are up for an industry award for top marketing salon, will know on Sunday at an awards presentation.
I joined Worldwide Salon Marketing 2 years ago, I love marketing and seeing results.
Since joining we have used theToolkit, New client letters, Raise the Dead letters, Queen of Referrals, Gave away $120 worth of $10 vouchers for the opening of our NEW Salon March 2008. We do a pre-pay which we call the Platinum club and the Platinum Plus. We were doing this before, and of course the Hollywood woman (series of flyers), for both hair and beauty.
Cathy and her team at their Wellington (NZ) salon
We have two salons of which I have just franchised one. They are both Hair and Beauty which is our point of difference. I love women to feel pampered and relaxed in a fun environment and we do a lot of cross marketing and up selling between the two.
In the flag ship store we have a team of 20. I have always loved Marketing but with the Toolkit and a large team to keep motivated and busy, the Toolkit simplifies the process and when you follow it to the letter it always works.
Setting up the computer so you can track the returns is very important as is knowing and watching the cost of the marketing. The monthly CDs get played in the car and all the Member newsletters are in a folder and used at team meetings. This endorses the promotions and stops any negativity from tam members, this occasionally used to happen but doesn’t now as the team see the positive outcome of packaging services up. All it is, is doing what we already do but with added value.
I love having WSM as it saves time and is extremely cost effective.”
by Greg Milner | Aug 26, 2009 | Marketing Superstars, New Zealand
Salon Template Superstars – Inner Circle Member of the Week, Jaye Clark – New Zealand
The Mailbox drop that cost $161 and brought in $8811 in service plus retail
Jaye Clark from Synergy Vitality Spa in Tauranga joined the Inner Circle program in June 2009 and has hit the ground running. Jaye has owned her already successful salon for 7 years now and like many salon owners when they first join our program she was a bit skeptical as she had used other programs in the past that hadn’t worked. Needless to say, after using the tools and techniques in the Essential Salon Owners Marketing Toolkit™, Jaye is a Worldwide Salon Marketing convert…
“I joined Worldwide Salon Marketing mid June 2009. The support and mentoring has been wonderful.
I believed I was pretty organized with my marketing, but the 100’s of marketing strategies and templates available through Worldwide Salon Marketing has been inspirational. The regular email contact and reminders just keeps me motivated.
The Inner Circle membership allows me to see and hear other Salons ideas and great outcomes, once again, really inspirational.
I am getting great results, an example being the $99 facial packages. We have put out 250 flyers per week for six weeks with the great offer and booked 89 packages from it, producing $8811.00 plus retail sales. I printed 2500 flyers for $161.00. 1500 flyers have been delivered.”
When I first spoke with Jaye, she was very clear about what her goals were. She knew how much she wanted her average client spend up, she knew exactly how many new clients she wanted and within what time frame she wanted all this to happen. This goal setting is part of the key to her success. Instead of saying, ‘I want more clients and I want more money’ she has actually put specific figures on these goals so she can visualise it, measure it and achieve it. We’re thrilled to report that she is well on her way to surpassing these goals, so soon we can re-assess and make new goals.
Congratulations Jaye on being our Worldwide Salon Marketing New Zealand member of the week!
by Greg Milner | Jun 2, 2009 | New Zealand
Beauty Salon Marketing Strategy: We get (lots of) mail…
Does ‘our’ kind of marketing work?
Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders:
From Lorraine Burke, of Loaf in Christchurch:
Just listened to your recent CD no 28 which has fired me up ……..and also jogged my mind to write and tell you how wonderful your help and support has been for me over the last few weeks………It’s so nice to know you’re not on your own and support and encouragement at the end of a phone……….so thank you so much for that. Loaf has been up and running now for 5 weeks in which although I have been chasing my tail….. I have managed to start my marketing…I just want to say how thrilled I am at the response.
If one ad can do so much in 2 weeks what will all the other marketing systems bring? I placed the autumn makeover ad in one of the local newspapers, I have just done a tally and have reached 22 new clients………wow……. Out of them, 15 have rebooked….will get onto the ‘how to rebook’ section soon with my staff so we can make that at least 99%!!!!
So just doing the sums that’s
an extra $2178.00 that we wouldn’t have had ……(as well as the hidden advertising by people talking)… so over a year that’s worth $24,640.00 per year and that’s without retail recommendations to our clients. So thanks again Rachael, I’m looking forward to our next coaching call and all the support you will be giving me over the following months…I hope one day I can return the favour and do something for you.”
From Paul Davis of Pure Skin Clinic, Auckland:
“We decided to take on someone to help us with the clinic as we have tried many things our way with very little success!
After looking around we decided to take on the Worldwide Salon Marketing team and thank god we did! It has been a great help to us to see where we were making the mistakes and to see immediate results!!!
Chris and Rachael have been there whenever we have needed help, which when you are trying to get things moving in the right direction GOOD help is what you need.
We totally recommend the system at Worldwide Salon Marketing and certainly have no regrets.”
by Greg Milner | Jan 27, 2009 | Blog, New Zealand
Marketing Plan For Hair Salon: New Zealand salons get local access to Inner Circle support
IC member and now New Zealand representative for WSM, Rachael D’Aguiar. “All we did to be successful was copy what works. If we can do that, we figure most other NZ salon & spa owners can too…”
Beating the recession has suddenly become a lot easier for Kiwi salon & spa owners; they now have local access to mentoring and marketing tools developed by Australia’s Worldwide Salon Marketing.
Following expansion into the huge US salon & spa market, the company has appointed Auckland salon owners and long-term Inner Circle members Rachael D’Aguiar and husband Chris Sanders as sole NZ agents of its Inner Circle marketing & mentoring program, and the Essential Salon Owner’s Marketing Toolkit™.
“We beat the recession and actually grew our sales – so we figured we could help other Kiwi salon owners do the same!”
According to Chris and Rachael, their Auckland salon D’Aguiar Hair Skin Nails has enjoyed a huge growth spurt in 2008 as a result of using the direct response marketing tools and strategies in the Toolkit.
The couple will be duplicating the successful Australian business for NZ salon owners, including conducting training seminars, individual coaching sessions for members, group coaching calls and supplying on-going and updated, proven marketing support.
Rachael is already well-known in New Zealand as the voice of Whitcoulls’ TV and radio campaign, as well as one of the Huggies Mums.
Chris Sanders has a background in events management, including the recent David Beckham visit, and the NZ tour by (Spandau Ballet’s) Paul Young and Tony Hadley.
“Being successful in business isn’t about being a genius, it’s just copying what others have done and applying it,” she says. “That’s all we did. And if we can do it, hundreds of other NZ salon owners can do it too.”
NZ salon owners can contact Rachael or Chris on Auckland 09 441 6906
