Salon Marketing 101: How’s THIS for laziness?

Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to…

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NEW salon marketing templates for Mothers Day salon marketing

 LIVE now on the Members Only website We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – in March, a completely new series of templates for one of the BIGGEST salon marketing events of the year. Mothers Day is a big day for salons…

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Why Google sent a helicopter to our office…[VIDEO]

Next time you post a promotion on Facebook, or send an offer to your clients by email or SMS, take a moment to think about this: “If the world’s biggest, richest, smartest internet marketing company (Google) thought that promoting its business purely online was THE answer, why would it send a helicopter – one that…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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For when you WISH you could find somebody to do all that marketing for you….WSM launches new salon marketing ‘Superhero’

I’ve often been asked by salon owners if I could help them “find somebody who can do all my salon marketing for me.” Write all the advertising copy, arrange all the promotions, do all the blogging, social media, video production and editing, search engine optimization, website changes, reputation management and a hundred other highly-skilled tasks…

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Bad publicity – a Case Study on How to Handle a PR & Salon Marketing Disaster

Most salon owners have nightmares about this: a disgruntled client goes to the media, and suddenly you have TV cameras aimed at you, and A Current Affair is bad-mouthing your business to thousands of viewers. Or your client creates a storm online – anonymously, of course – with humiliating reviews on Yelp, Google or other…

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[VIDEO] Is your salon marketing shallow, or deep and strong? Salon marketing ideas you probably haven’t though of…

A salon owner wrote to me a few weeks ago, bemoaning the fact that “I’ve run out of salon marketing ideas. Everybody’s doing package deals now, value-added offers and so on. It’s frustrating, if we all do it, there’s nothing to help the customers differentiate between us any more….” That kind of thinking betrays a…

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Salon Marketing; here’s what you’re missing out on in the headlong rush to social media…

‘Everybody’ is rushing headlong into social media, Facebooking and Instagramming themselves into a lather of red-faced emotional excitement. It’s the bright shiny object, and the ‘experts’ are shouting at whomever will listen, “don’t bother with anything else, Facebook etc is where you need to be.” Well, let’s get a little perspective here. Sometimes, you need…

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[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity.

I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try to be all things to all people, you’ll never be anything of much value to anybody. Two examples of exactly that kind of ‘niche thinking’ leaped out at me from my newspaper this morning. The first,…

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Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

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