by Greg Milner | Nov 25, 2009 | Marketing Superstars, New Zealand
Hair Salon Template Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ
The Promotion that brought in $2,200 in 3 days for Xpertise Hairdressers in Kaikohe.
Every week I have dozens of phone calls from salon owners asking about our Inner Circle program and more often than not I hear that old chestnut…”but I am in the wrong area of town, it won’t work for me, there’s not enough people in my area, it’s the wrong demographic….blah, blah, blah”.
I feel like saying to them “try telling that to Lucyanne Tipoki!!!” Lucyanne, owner of Xpertise Hairdressers, is in the small sunny Northland town of Kaikohe where there is a population of ONLY 3000, and she is letting NOTHING stand in her way!
Lucyanne Tipoki from Xpertise Hairdressers in Kaikohe, NZ
In fact, Lucyanne says that she often gets visits from other salon owners in her town trying to find out what she is doing and why she is always so busy, while they are twiddling their thumbs in utter boredom.
Lucyanne had been in business for almost 20 years, doing pretty well but in the last couple of years she was starting to see a huge decline in business and the stress was mounting.
“Things were getting stale, no excitement was happening and I think my clients were feeling it too. I was almost ready to close my doors”
Fortunately Lucyanne made the decision to turn her business around. She joined the Inner Circle program in May this year and got her own copy of the Essential Salon Owner’s Marketing Toolkit®. And the rest shall we say, is history! Here’s what Lucyanne has to say about the Inner Circle program and how it has changed her life massively in just SIX months….
“I MUST SAY I LOVE BEING IN THE INNER CIRCLE PROGRAM!!!
I received a flyer in the mail and what caught my eye were the words, SECRET TO SUCESS AND ROADS TO RICHES on the flyer. But I put the flyer down and completely forgot about it until the next flyer came in the mail 2 weeks later. I re-read the flyer again and I took action and joined the Inner Circle program.
I had attended the seminar in Auckland last year and I was very impressed and learnt a lot in that short amount of time. I didn’t join that day because I had been in over draft and out of credit for a few years. I knew I was going to join somehow. It took me almost another 6 months since seeing the program to join and I must confess I was trying to come up with my own ways of writing ads and letters but after hours and hours of working it out, I just gave up and thought blow it, I am just going to join, (knowing that worldwide marketing has already done the written work for all their members).
So since I’ve joined the IC program it has added a whole new outlook on how to run a more exciting, fun, stress free, business. It has changed my life. It almost feels like I’ve just opened up a brand new business and it feels like I’ll do 100% plus better than the last 20 years.
It’s great receiving heaps and heaps of already proven ads or ideas from other members. I love it as it’s almost like everyone is about helping each other out.
My most successful campaign so far was the Unlimited Free Foils deal. I put the ad in our local Northern News and it cost $200. Within 3 days I had sold 25 unlimited foils packages and made $2,200 extra in turnover. 10 out of those 25 clients were upgrades too so I increased my average client spend and 15 of these people have become regular clients.
The people in the far north thought I had won lotto. To give a way something for free in the far north is very rare. People thought I was crazy. (It has been a big eye opener to potential clients offering value for money in my ads because it has hardly been done in the hair and beauty industry). But hey, they took the offer and it has been an amazing response.
The phone kept ringing for weeks and still does. I am known now for ‘Hey, are you the salon that always offers amazing packages’. It’s cool and I am happy to say ‘YES I’ve always got something free to give away’.”
*And it’s important to note here that with every promotion Lucyanne does, she gets it out there in as many ways as she can to maximise her response. It’s on her answer machine, in her shop window, in her monthly newsletter, it’s posted to her existing client base, dropped in letterboxes and much more. She takes MASSIVE action!
“I now spend about one to two hours a day on marketing as it keeps me all hyped up and excited ready for the next promotion. I plan to triple my turn over and work more on the business than in the business. I could do marketing full time. I love it.”
by Greg Milner | Nov 17, 2009 | Marketing Superstars
“…booked out till March 2010!”
IC member Joanne Hamley – booked out till March 2010 with many clients booked through to June.
Hair Salon Template Inner Circle Member of the Week: Joanne Hamley of Hair and Beauty 4U, NSW
Inner Circle member of 12 months Joanne Hamley of Hair & Beauty 4U in Loftus (southern Sydney) is jumping out of her skin.
(And it’s only partly because of the brand new car sitting in her driveway)
Joanne is one of those rare people who asks ‘how can this work for me’ rather than the majority who look for reasons why something won’t work. Her attitude is ‘it’s easier to seek forgiveness that it is to get permission in the first place.’ And it’s brought immense rewards for her salon business, as she details in this email just received:
“Hi there thanks for all the info. I’ve been really flat out, about to put on another senior stylist. I’m booked out to March next year and have clients booked up to June next year.
I’ve been with you now for 1 year, I know I wouldn’t have done so well if it was not for your on-going help.
Joanne’s new car – thanks to a stunning turnaround in her salon in just 12 months.
Retail sales are unreal – some months we’ve doubled, some months we’ve tripled compared with 12 months ago and average client spend has more than tripled.
I now have my salon as hair and beauty not just hairdressing and I just received my brand new Holden Captiva LX model Car (WHAT RECESSION!!)
I just had another 10% price increase, Also 2 months ago implemented the cancellation fee – NO MORE NO SHOWS!
In the last year of the recession I have had a 35% price increase.
Anyway thanks again Greg.
by Greg Milner | Nov 12, 2009 | Email marketing, New Zealand
Free Salon Business Plan Template Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power
If there is one thing that salon owners are guilty of it’s not rewarding our existing clients enough! You know, those clients who have been coming to us for years if not decades, spending all their hard earned cash to make themselves look and feel amazing! We just assume that they would never betray us and go to another salon…
Far too frequently I hear salon owners say,
“Why would I offer this special package to my existing clients when they are already going to come in to the salon anyway and spend more than the package…”
It’s quite simple really…
If you don’t reward your existing LOYAL clients, they will eventually leave and go somewhere that does reward them!!!
Tracy Power – Woman Day Spa, Nelson NZ
So it was music to my ears today when I spoke with long term Inner Circle member Tracy Power of Woman Day Spa in Nelson, New Zealand. Last week Tracy emailed her clients a Christmas promotion she found in the Members Only ‘sealed section’ and followed the same format used by Michael Curtis of Blush Day Spa in Perth.
The phone immediately began to go crazy.
Within 2 hours of emailing the promotion Tracy had sold 50 vouchers making $6000. In fact, the promotion went so well that they ran out of gift vouchers and had to call the printer urgently to have more made!
“I couldn’t believe it, the phone was going so crazy I actually didn’t know what to do!!! Within 2 hours we had sold all our vouchers and yesterday we sold another $2000 worth.
We have told our clients that we will be releasing another 50 next week and I have already had one client request 20 x $50 vouchers.
Before I sent the email I was a bit worried that I would be giving away too many free vouchers, but when some of my clients came in to pick up their vouchers they were thanking me so much for the wonderful gift…they were just so happy and it made me realise that I need to reward them more often!
And of course some of the clients will give these vouchers to their friends for Christmas so I will get lots of new clients in January too!”
So far Tracy has made $8000 in early bird xmas voucher sales, from an email that cost her ZERO, ZILCH, NADA….Now that’s not a bad return on investment!
But more importantly, Tracy has made her existing clients feel incredibly special with this offer and she will reap the rewards from this in the months and years to come.
Well done Tracy for being our Salon Superstar of the week – You really deserve it…
by Greg Milner | Oct 1, 2009 | Marketing Superstars
Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys
How Just 3 Promotions Brought in an EXTRA $15,047 in August
IC member and Toolkit owner Cathy Davys is a believer in simultaneous, sustained action for bigger sales and more clients, and she’s certainly delivering those results, from what she tells us in an email today.
Cathy drove three separate marketing campaigns in August costing a total of $1,892 for a total return of over $15,000 – that’s a Return on Investment of nearly 8 to 1.
“We ran an Unlimited Foils deal – with a poster in the window an ad in the Capital Times – the price was $139 and we sold forty seven packages for a total return of $6,533.
“We also sent out a ‘Best Massage in Town’ offer by email to 608 clients who’d had massages here previously, and sold 66 of those @ $99…for a total of $6,534.
“Plus we pulled in another $1,980 with an ad for a Winter Retreat package for $99, selling 20 of those. So all in all, a pretty good month, $15,047 in extra sales over and above normal trading.
“A HUGE thank you to WSM – we are up for an industry award for top marketing salon, will know on Sunday at an awards presentation.
I joined Worldwide Salon Marketing 2 years ago, I love marketing and seeing results.
Since joining we have used theToolkit, New client letters, Raise the Dead letters, Queen of Referrals, Gave away $120 worth of $10 vouchers for the opening of our NEW Salon March 2008. We do a pre-pay which we call the Platinum club and the Platinum Plus. We were doing this before, and of course the Hollywood woman (series of flyers), for both hair and beauty.
Cathy and her team at their Wellington (NZ) salon
We have two salons of which I have just franchised one. They are both Hair and Beauty which is our point of difference. I love women to feel pampered and relaxed in a fun environment and we do a lot of cross marketing and up selling between the two.
In the flag ship store we have a team of 20. I have always loved Marketing but with the Toolkit and a large team to keep motivated and busy, the Toolkit simplifies the process and when you follow it to the letter it always works.
Setting up the computer so you can track the returns is very important as is knowing and watching the cost of the marketing. The monthly CDs get played in the car and all the Member newsletters are in a folder and used at team meetings. This endorses the promotions and stops any negativity from tam members, this occasionally used to happen but doesn’t now as the team see the positive outcome of packaging services up. All it is, is doing what we already do but with added value.
I love having WSM as it saves time and is extremely cost effective.”
by Greg Milner | Aug 27, 2009 | Increasing Retail Sales
Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month
Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, success breeds success, and I hope Rachel Howe’s terrific achievements motivates you on your own journey.
All the way up north from gorgeous and sunny Brisbane, QLD (yes, we’re jealous!), Rachel is a young sole operator who has had some amazing results since joining us a mere 6 weeks ago. Implementing just a handful of powerful strategies contained in the Essential Salon Owner’s Marketing Toolkit®, her sales has jumped from around $8,000 –$ 9,000 per month to $12,400 – a massive 25% increase! Product sales have been even more impressive, almost doubling from $2,500 to $4,600.
But Rachel proves that not only is it possible to grow your business substantially using the Toolkit®, she also tells us how easy it was, and spills the secret on her phenomenal retail sales:
However, the most amazing part is that she managed to do all of this simply by mailing 200 existing clients on her database a seasonal offer, directly from the Toolkit®, booking in 19 clients. These sales added up to over $2,000, proving that you don’t always need to go trawling the streets for new business when you’ve got a gold mine filed away in your salon computer hard drive. And even better than that – there’s no need to re-invent the wheel. If a template directly from the Toolkit™ can help Rachel achieve these results, they can do the same for you and your salon.
Being a sole operator, the road to success can seem especially daunting – no moral support from a co-owner, no staff in the salon to help out when things get hectic. Being a member of the Worldwide Salon Marketing Inner Circle not only offers you support through coaching and meeting up with other salon owners, but also takes the stress of marketing your business off your shoulders. Everything is literally done for you – just add your salon details, and watch the money roll in…
