Client Success Stories: Sertorio Homes
From Frustration to Growth – Why Sertorio Homes Switched Agencies
Working alongside my team, we’re proud to partner with businesses that want more than just “average” results. One of our most powerful client success stories comes from Sertorio Homes, a family-owned construction company with over 40 years of experience in Perth. Their journey reflects what so many business owners go through: trusting a flashy digital agency, spending thousands each month, and getting little in return.
Anne Sertorio, co-owner of Sertorio Homes, shared her experience in a heartfelt letter to our founder, Greg Milner. Her words speak for themselves, and they highlight why so many businesses choose to switch digital marketing agencies and never look back.
The Challenge: Paying More, Getting Less
For years, Sertorio Homes worked with one of Perth’s biggest digital agencies. At first, the agency looked perfect: modern offices, energetic staff, polished presentations. They promised cutting-edge SEO, high-performing Google Ads, and consistent growth.
But as Anne explained in her letter:
“At first, they were all over us. Inviting me to lunch, showering us with attention… because we were paying many, many thousands of dollars every month.”
Despite all the promises, results fell short. The campaigns they were running delivered just 20 to 40 inquiries a month, and each lead cost well over $100 per inquiry. That meant thousands spent every month for very little return. Worse, Sertorio Homes was almost invisible in organic search results. When potential customers searched for Perth home builders or renovations, Sertorio Homes simply wasn’t showing up.
When Anne asked why, her account manager gave the same line over and over: “That’s pretty normal.”
But for Anne and her husband Bruce, who have built a highly successful construction company over decades, “normal” wasn’t good enough.
The Switch: Finding a Partner Who Delivers
By mid-2023, Anne and Bruce had reached a breaking point. They needed a team that not only understood SEO and digital marketing but also cared about ROI and results that made sense for the business. That’s when they turned to Worldwide Salon Marketing.
From the start, the focus was different. Instead of jargon, we offered clarity. Instead of cookie-cutter campaigns, we built a custom strategy for Sertorio Homes, focused on driving organic search visibility, reducing wasted ad spend, and improving lead quality.
Anne writes:
“Thank you for the huge difference you’ve made to our business since your team took over our entire online marketing processes back in June last year.”
The Results: Real Visibility, Real Leads
With a structured SEO strategy and carefully optimised ad campaigns, Sertorio Homes’ online presence was transformed. Their website began ranking higher in Google for competitive home building and renovation keywords, driving organic traffic that didn’t cost $100 a lead.
Their paid campaigns were restructured to target high-intent searchers, cutting down wasted spend and improving conversion rates. Within months, inquiries increased, quality improved, and cost per lead dropped significantly.
Most importantly, Anne and Bruce regained confidence in their marketing. No more guessing. No more excuses. Just measurable results and clear reporting.
See the Proof: Anne’s Full Letter
We don’t just talk about results—we let our clients speak for themselves.
Anne Sertorio was so impressed with the turnaround in her marketing that she took the time to write a personal letter of thanks to our founder, Greg Milner.
Here’s a screenshot of the opening lines:
Want to read the full letter in Anne’s own words?
Read the Full Testimonial (PDF)
Why This Story Matters
Sertorio Homes’ experience isn’t unique. Too many business owners are locked into expensive agency contracts, dazzled by tech-speak and empty metrics, while their real-world results stagnate.
This is why we share Client Success Stories: to show that you don’t have to settle. If your current agency is costing you thousands with little to show for it, there’s another option.
At Worldwide Salon Marketing, we specialise in helping established businesses:
- Escape high-cost, low-return agency traps.
- Build sustainable visibility with proven SEO strategies.
- Optimise ad campaigns for lower costs and higher quality leads.
- Get real transparency, not just buzzwords.
Ready to Switch?
If Anne’s words resonate with you, you might be in the same situation Sertorio Homes was just a year ago—spending too much, frustrated with results, and wondering if things could be better.
The answer is yes. And we’d love to show you how.
Let’s create your next Client Success Story.
“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.” 
