Integrating artificial intelligence (AI) into Google’s search algorithms has fundamentally reshaped the digital landscape. As Google strives to deliver more accurate, personalised, and contextually relevant search results, website owners and digital marketers must adapt to the evolving search landscape.
Understanding AI’s Influence on Search
Google’s machine learning models, such as BERT BERT (Bidirectional Encoder Representations from Transformers) and MUM (Multitask Unified Model), enable a deeper understanding of search intent. BERT allows Google to better understand the context of a search query, moving beyond simple keyword matching to comprehending the intent behind the words. More recently, Google introduced MUM (Multitask Unified Model), which goes even further by understanding complex search intent across multiple languages and media formats. With MUM, Google can synthesize content from across the web and deliver more holistic and insightful responses. This means Google’s AI is now interpreting the nuance in search queries, considering factors like user location, search history, and even tone of language. Beyond simple keyword matching, these models can comprehend the nuances of queries, considering factors like user location, search history, and language tone. This shift has far-reaching implications for search rankings.
Key SEO Implications in Google’s AI
Content Quality Over Keyword Density: AI prioritizes content that addresses user intent and provides value. Keyword stuffing is no longer effective.
Enhanced User Experience: AI-powered search favours websites with fast load times, mobile friendliness, and intuitive navigation.
Long-Tail Keywords: AI excels at understanding long-tail, conversational queries, making them a strategic focus.
E-A-T Signals: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are increasingly important for ranking.
Rich Media Optimisation: Optimising images and videos with descriptive metadata is crucial for visibility.
Worldwide Salon Marketing’s AI-Driven Approach
At Worldwide Salon Marketing, our SEO specialists are constantly adapting to these AI-driven changes in search algorithms. We understand that the future of SEO is no longer just about keywords, but about understanding user intent and creating content that aligns with what Google’s AI values most—quality, relevance, and authority. Our team is already optimizing clients’ websites with AI in mind, ensuring that their content is well-structured, engaging, and suited to the latest trends in search engine behaviour.
If you’d like to discuss how AI might be affecting your site’s visibility in search results, get in touch with us today.
VIDEO BELOW: How to capitalize on the move to Voice Search in 2020
You’ve done it yourself, right?
You’ve picked up your phone, and demanded something like “Hey Siri (or her Android equivalent), find me a seafood restaurant nearby…”
Thanks to smart phones, and gadgets like Amazon’s Alexa, and Google Home, 2020 is the year that voice search will start taking over from ‘old-fashioned’ practises like typing in a search term using a keyboard.
And that has huge implications for how your salon or spa business is going to be found in Google searches from now on.
You already know that unless you’re found on the first page of Google searches, you may as well not exist.
Well, the coming voice search boom is beginning to up-end many of the ‘rules’ that govern how businesses appear in search results.
Here’s a short grab from a live Q&A session with some of our Client Attraction System salon members as our former Director of Online, George Slater explains how all businesses will have to update their online presence for voice search…
Integrating artificial intelligence (AI) into Google's search algorithms has fundamentally reshaped the digital landscape. As Google strives to deliver more accurate, personalised, and contextually relevant search results, website owners and digital marketers must...
VIDEO BELOW: How to capitalize on the move to Voice Search in 2020You've done it yourself, right? You've picked up your phone, and demanded something like "Hey Siri (or her Android equivalent), find me a seafood restaurant nearby..." Thanks to smart phones, and...
Marnie here, I know many salon owners who rely almost entirely on Facebook for their bookings and sales. It's where you post special offers, announce new products and services, introduce your team members and much more. But sometimes, no matter how loud you...
Thinking of selling your salon or spa? In this video, Worldwide Salon Marketing founder Greg Milner explains the HIDDEN value in any hair or beauty business - and few salon owners ever realize it. https://youtu.be/WomqxhqHXJo FREE online analyser: CHECK YOUR WEBSITE...
This week I clicked on a link that took me to an article with the preposterous headline 60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018 Yes, that's SIXTY social media platforms this writer insists that - for some reason - you 'need' to know about. The mind...
In this recorded webinar, I dive into the the specifics on how you can use Instagram to find new clients, the difference between Facebook Ads and Facebook Boosted Posts, and how it all can tie together.
I know many salon owners who rely almost entirely on Facebook for their bookings and sales.
It’s where you post special offers, announce new products and services, introduce your team members and much more.
But sometimes, no matter how loud you shout, it seems nobody is listening, right? Hardly anybody seems to notice, and it can be SO frustrating.
So here are half a dozen simple easy-to-do contests that can serioously boost engagement and activity among your Facebook followers.
First thing is, a Facebook contest has to be SIMPLE.
Forget messing about with third-party applications – just run a simple contest through a status update on your Facebook timeline.
The goal is to increase theengagement and reachof your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
You can also use a simple Facebook contest to grow your email list. I’ll talk about this strategy last.
If you find yourself wanting to hold a more complex contest than the below, consider using one of the third party apps I mention at the end of this article.
You can have any of the six contests below running in minutes.
1 – Like to Win
It doesn’t get simpler than this. Find an incentive to give away and ask people to LIKE your page to enter.
The goal here is simply to increase the number of people that LIKE your page so that you can continue to engage with them.
If possible, use an image of the prize in the post.
This is really simple.
Ask your fans to comment on your post. The comment is their entry into the competition. Here’s a typical fill-in-the-blank example that encourages comments:
“My fav travel destination is_________________________ because __________________ Post your top travel destination to enter to win (Prize)! We’ll pick a winner from the comments at 5pm on Thursday!”
Here’s how Gummy Bear did it:
2 – Comment to Win
3 – Solve to Win
It’s just a twist on Comment to Win.
Contest entries will still be registered through comments but, in this case, you’re asking them to solve a puzzle or answer a trivia question.
Here’s a classic example:
“Guess how many jelly beans are in this jar. The closest guess will win [PRIZE]. Winner will be announced at 6 pm on Easter Sunday on our Facebook page.
The LoansbyChris Facebook page posted a series of trivia questions over several days that ultimately culminated in a single winner.
Notice that the trivia questions are relevant to his mortgage lending business…
4 – Selfie Contest
People LOVE taking selfies.
Why not take advantage of it, with an “upload your fav selfie and Win!” contest…
Such as:
“Did you go to the Beauty Expo? Share a photo you took of your weekend activities, put the pic in the comments below – if your photo gets the most ‘likes’ you win (Prize) – contest winner announced Monday at 11am.”
Here’s another one:
5 – Caption Contest
Here’s another twist on the Comment to Win contest – and this can get a LOT of activity on your page.
Be careful with the image you choose though, if you use the wrong image, it can fall flat. But a good image that’s relevant to your fan base will generate a lot of comments, likes and shares.
Here’s a winner:
6- Join Our Email List to Win
But the contest you should be concentrating on is one which gets all those fans and followers into your email list!
Having fans on Facebook is all well and good. But they are Facebook’s customers, not yours – until you can get them away from Facebook and into your mailing list.
Which is why, for example, whenever my team of specialists builds a new website for a salon, somewhere in the world, we always encourage them to instal some kind of email ‘lead capture’ device on the website.
Then you can run a competition on Facebook to drive people to your website, where they can pick up a free Gift Voucher for first-time visitors, like this one:
Discover all the essential elements of marketing your business so it can reach its full potential with the Client Attraction System 2.0
Has all this been useful for you? Don’t be afraid to comment below…oh, and we have TONS of marketing ideas, courses, templates, video how-to material, social media graphics – all instantly downloadable in the Client Attraction System…go take a look here: https://worldwidesalonmarketing.com/client-attraction-system-2-0/
Thinking of selling your salon or spa? In this video, Worldwide Salon Marketing founder Greg Milner explains the HIDDEN value in any hair or beauty business – and few salon owners ever realize it.
This week I clicked on a link that took me to an article with the preposterous headline
60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018
Yes, that’s SIXTY social media platforms this writer insists that – for some reason – you ‘need’ to know about. The mind boggles. Most business owners struggle to get their heads around managing one or two different social media accounts, let along 60 of the damn things. Who has the time?
So it got me thinking…what IS the most important thing for a small business owner to concentrate on this year?
In this recorded webinar, I dive into the the specifics on how you can use Instagram to find new clients, the difference between Facebook Ads and Facebook Boosted Posts, and how it all can tie together.
This week I clicked on a link that took me to an article with the preposterous headline
