Marketing Your Salon or Spa: the THREE things that really matter

This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new WSM member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit® This salon owner was clearly…

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[VIDEO] How Louise sold $15,350 in salon memberships

Want to bring in a PILE of cash to your beauty or hair salon business, but don’t know where to start?  Louise Adkins of Lavish Skin in Benalla, Victoria has been a Member of WSM’s marketing program for 9 years, but she’d never tried selling memberships to her clients like this before. After watching a…

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Salon Marketing 101 – the Sales Prevention Department

Why is it that so many salons and spas find it so difficult to get customers, make profits? This remarkably fine example of salon marketing straight from the Sales Prevention Department, might provide a clue to clueless advertising. It’s a mailbox flier that turned up at the home of one of our staff members this…

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[VIDEO] How Peta got 30 new clients

Peta Hyde owns a successful salon in Caloundra, Queensland, just south of the Sunshine Coast. She’s been a Member of Worldwide Salon Marketing’s top-level My Social Salon marketing & coaching program for a long time. So she knows that successful salon marketing and advertising is about taking lots of action, simultaneously…not doing one thing and…

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[VIDEO] How Sharon took an extra $2,100 in 2 days…

When we launched the new Salon Accelerator marketing program a few weeks ago, salon owner Sharon Fisk was among the first to sign up. And she got immediate results. Using a promotion downloaded from the Million Dollar Resources Library, Sharon’s little two-person salon in the West Australian country town of York took an extra $2,100…

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Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

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[VIDEO] How Carolyn turned her ordinary salon into an extraordinary global business

Play video below. When Carolyn Evans bought an ordinary suburban salon in Brisbane a few years ago, she had no idea it would turn into an international consulting business with clients from all over the world. But that’s the power of the internet – if you seek out the right help, and put it into…

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[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months

Listen to  Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s program and in the next three months her sales literally more than doubled as she rolled out the direct mail campaigns, in-salon promotions and online marketing systems, including her new WSM-built website www.day-spa-montreal.com and her new Smart Salon App…

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[VIDEO] How to Grow Your Salon Business and Get ‘Off the Tools’

Pearl of Beauty salon owner Amber Clayton was working on clients full time and struggling to grow her business when she joined Worldwide Salon Marketing in February 2014. Now, little more than a year later, she has four full-time staff and is completely ‘off the tools’, spending her time training and mentoring staff, and most…

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Is Your Salon Marketing ‘Brass Balls’?

So what IS the difference – the unique, significant, compelling difference between your salon and any number of competitors within walking distance? I’ve been having this conversation repeatedly with many Members in our  lately. It’s THE issue that bedevils almost every salon owner I’ve ever talked to. And I’ve advised and coached literally thousands over…

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